Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Gamification Solutions

449 views

Published on

Effective Business Change, Training and Internal Communication through Gamification

Published in: Education
  • Be the first to comment

Gamification Solutions

  1. 1. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 1 Gamification Solutions Effective Business Change, Training and Internal Communication through Gamification Oct 2015 3seven9.com
  2. 2. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 2 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT Challenge: Staff Communication How does a business ensure their message is communicated across the organisation for maximum effect ? Zzzzz..Zz..
  3. 3. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 3 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT Solution: Gamification "Gamification is the process of using game mechanics and design to engage and motivate people to achieve company goals”
  4. 4. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 4 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT Solution: Architecture 3seven9 build gamification solutions specifically to meet a business’ internal communications or training objectives.
  5. 5. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 5 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT Gamification Award Nominations 3seven9’s Gamification Platform has been recognised for multiple industry leading awards:
  6. 6. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 6 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT Gamification & Internal Communication Benefits of Gamification  Reinforces & rewards attention, encouraging interest & influencing behaviour change  Greater engagement with corporate messages, feedback you can track and collaboration between peers  Making work fun by gamifying processes and messages  Creative and innovative way to bolster loyalty, foster collaboration & increase employee engagement Example of a 3seven9 gamification scene
  7. 7. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 7 3SEVEN9.COM3SEVEN9.COM A Gamification Success Story
  8. 8. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 8 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT Case Study: Business Transformation Q: “How do you motivate a workforce to keep innovating when they have a majority share of their market?” A: Gamify the way you communicate the message
  9. 9. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 9 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT COLLABORATION: Level of employee interaction EDUCATION: The desired outcome INCENTIVE: How to drive engagement? NARRATIVE: The business context? Cornerstones of Gamification The 4 key elements of 3seven9’s gamification solutions:
  10. 10. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 10 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT Gamification Platform Architecture (Aligned to the culture of the orgnisation) 3seven9 works with clients to create a tailored combination of messages and gamification triggers to drive education and engagement.
  11. 11. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 11 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT Real world environments transformed into an animated game Narrative: Environments
  12. 12. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 12 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT Senior Execs transformed into animated characters Narrative: Leadership Team
  13. 13. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 13 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT Collaboration: Employee Engagement Employees assigned to cross- department squads to encourage collaboration
  14. 14. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 14 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT Competition systems created in line with company objectives Incentives: Points, Badges And Competition
  15. 15. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 15 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT Daily challenges and content to win points, recognition and rewards Education: Bite Sized Content
  16. 16. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 16 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT Employee Engagement Journeys 3seven9 works clients to identify the workflow and how frequent the messages needed to be delivered throughout the campaign:
  17. 17. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 17 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT “3seven9 presented an important message that created high impact in the minds of our employees from the offset. What really impressed us was the difference that the game and its interactive delivery made compared to traditional delivery formats.” Campaign Results (1 Month) Up to 92% engagement with the game by participating teams 73% of employees shared info and collaborated during the game 32% increase in understanding of campaign‘s key messages 51% of game interactions were outside of working hours Client testimonial
  18. 18. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 18 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT Contact 3seven9 to hear how your company could benefit from using gamification to communicate essential information across your business in an effective, enjoyable and engaging way ! Gamification – Internal Communications STRONGER COLLABORATION Solution fosters peer-to-peer interaction and competition GREATER EDUCATION Innovative message delivery increases education & buy-in BETTER ENGAGEMENT Triggers aligned to employee culture improves response rates Proven Benefits of Employee Engagement
  19. 19. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 19 3SEVEN9.COM3SEVEN9.COM About 3seven9
  20. 20. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 20 3seven9 is an award-winning digital agency providing creative solutions to business problems.
  21. 21. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 21 IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT Who We’ve Worked With
  22. 22. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 22© 3seven9 Agency Ltd CONFIDENTIAL • Digital Market Intelligence • Digital Marketing Campaigns • Content, Social Media, SEO & PPC • Gamification & Bespoke Web Apps • Websites • Content Management Systems CREATIVE DESIGN DIGITAL MARKETING WEB DEVELOPMENT CONSULTANCY What we do • Branding • Web Design & UX • Graphic Design & Print • Video, Animation & Illustration
  23. 23. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 23 3seven9 Agency Ltd Abbey House, Grenville Place Bracknell, Berkshire, RG12 1BP, UK +44 (0)1344 667 410 WWW.3SEVEN9.COM hello@3seven9.com Contact us to explore how your business could benefit from gamification to make internal communication effective, enjoyable and engaging !

×