My Company IS on Social Media- now what?!

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This presentation covers:
• 2011 business trends in social media (more integrated, mobile, competitive, customer focused)
• How to find the real return on investment in social media
• How to align social media against your business goals
• How to understand your competitors, find potential leads, develop them and gather customer feedback
• How to engage quickly and effectively

Published in: Business, Technology
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My Company IS on Social Media- now what?!

  1. 1. © 3seven9 Agency Ltd
  2. 2. Contents 1. What are businesses really doing in social media? 2. Where is the real ROI in social media? 3. How to align social media to business goals 4. How to: 1. Understand competitor strategies 2. Listen to potential customers 3. Develop business leads 4. Gather customer feedback 5. How to engage quickly and effectively © 3seven9 Agency Ltd
  3. 3. What are businesses really doingin social media? © 3seven9 Agency Ltd
  4. 4. What are businesses really doingin social media? © 3seven9 Agency Ltd
  5. 5. What are businesses really doingin social media? © 3seven9 Agency Ltd
  6. 6. What are businesses really doingin social media? © 3seven9 Agency Ltd
  7. 7. However, there are still problemswith using Social Media © 3seven9 Agency Ltd
  8. 8. However, there are still problemswith using Social Media © 3seven9 Agency Ltd
  9. 9. However, there are still problemswith using Social Media © 3seven9 Agency Ltd
  10. 10. Why is the jury still out? © 3seven9 Agency Ltd
  11. 11. So what should you be measuring © 3seven9 Agency Ltd
  12. 12. How to align Social Media toBusiness Goals © 3seven9 Agency Ltd
  13. 13. Understand competitor strategies © 3seven9 Agency Ltd
  14. 14. Listen to potential customerconversation topics © 3seven9 Agency Ltd
  15. 15. Find potential customer locations © 3seven9 Agency Ltd
  16. 16. Examples of potential customerconversations © 3seven9 Agency Ltd
  17. 17. Develop business leads © 3seven9 Agency Ltd
  18. 18. Measuring Social Media: Case Study © 3seven9 Agency Ltd
  19. 19. Gather customer feedback Outage began 11th OctoberOVER 16%CONVERSATIONSMENTIONEDiPHONE OR ANDROID 40,000 POSTS IN LAST 30 DAYS CONTAINED “BLACKBERRY” AND “OUTAGE” 74% OF THOSE CONVERSATIONS HELD ON TWITTER © 3seven9 Agency Ltd
  20. 20. How to engage © 3seven9 Agency Ltd
  21. 21. How to engage quickly andeffectively © 3seven9 Agency Ltd
  22. 22. How to engage quickly andeffectively © 3seven9 Agency Ltd
  23. 23. How to engage quickly andeffectively © 3seven9 Agency Ltd
  24. 24. So remember... 1. Social Media is more integrated, mobile, competitive and customer focused 2. It still has a long way to go in knowing what success looks like 3. Define and align to your business goals 4. Monitoring tools are a must 5. Resource is a problem 6. Find  Engage  Measure  Repeat Simple. © 3seven9 Agency Ltd
  25. 25. Thank you.If you have any further questions please visit Stand 561 or tweet us at @3seven9 © 3seven9 Agency Ltd

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