Unleash the Power of your API

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3scale Webinar #1 on how to Unleash the Power of your API.
1. An API ? What for ?
2. The core value of APIs - Real life examples
3. The benefits of having a “managed” API
4. The 3scale solution and its added value

Full video of the webinar including demonstration of the 3scale API Management Solution:
http://www.viddler.com/explore/3scale/videos/11/

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Unleash the Power of your API

  1. 1. Unleash the Power of your API September 23rd, 2009 Monday, December 7, 2009
  2. 2. Content • An API ? What for ? – What’s an API? – The core value of APIs Martin Tantow, Commercial Lead – Examples  Senior strategy consultant (Oliver Wyman/ Mercer) and strategic alliance manager (T-Mobile). He built his first company in • API Management 1999 together with Steven. – The benefits of having a “managed” API  MBA, Univ. of Munich, School of Management Germany – What the reality is • The 3scale solution – 3scale’s added value – An innovative architecture Steven Willmott, Technical Lead – Real life examples  Director of research group at UPC, Barcelona, Spain with focus on Web Services, semantic web and distributed systems. • 3scale’s solution live walk-through  Ph.D. in computer science from EPFL Lausanne, CH • Q&A Monday, December 7, 2009
  3. 3. What’s an API? 3 Monday, December 7, 2009
  4. 4. What’s an API? API stands for Application Programming Interface. It is a set of programming instructions and standards for accessing a Web-based software application or Web tool 3 Monday, December 7, 2009
  5. 5. What’s an API? API stands for Application Programming Interface. It is a set of programming instructions and standards for accessing a Web-based software application or Web tool API are a key element of “The Cloud” 3 Monday, December 7, 2009
  6. 6. The core value of APIs… Online Population Web Service / Online Business 4 Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe Monday, December 7, 2009
  7. 7. The core value of APIs… Online Population Reach Web Site Web Service / Online Business 4 Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe Monday, December 7, 2009
  8. 8. The core value of APIs… Online Population Reach Web Site open APIs non-visual services Web Service / Online Business 4 Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe Monday, December 7, 2009
  9. 9. The core value of APIs… Online Population Reach (Huge B2B opportunity) Social Widgets Network 3rd Party Gadgets Apps Web Site Apps Badges (Facebook, Opensocial) Semantic Web …lies in their capacity to unlock distribution channels and unleash the power of your web open APIs service and online non-visual services business. Web Service / Online Business 4 Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe Monday, December 7, 2009
  10. 10. Some examples of successful APIs 5 Source: Dion Hinchcliffe’s Web 2.0 Blog Monday, December 7, 2009
  11. 11. Some examples of successful APIs “The adoption of Amazon's Web services is currently driving more network activity than everything Amazon does through their traditional Web sites.” Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist) 5 Source: Dion Hinchcliffe’s Web 2.0 Blog Monday, December 7, 2009
  12. 12. Some examples of successful APIs “The adoption of Amazon's Web services is currently driving more network activity than everything Amazon does through their traditional Web sites.” Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist) “60% of all listings on eBay are added via their API’s – and eBay services over 6 billion API calls per month” John Musser (Programmable Web) 5 Source: Dion Hinchcliffe’s Web 2.0 Blog Monday, December 7, 2009
  13. 13. Some examples of successful APIs “The adoption of Amazon's Web services is currently driving more network activity than everything Amazon does through their traditional Web sites.” Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist) “60% of all listings on eBay are added via their API’s – and eBay services over 6 billion API calls per month” John Musser (Programmable Web) “The API which has easily 10 times more traffic than the website, has been really very important to us.” Biz Stone (co-founder, Twitter) 5 Source: Dion Hinchcliffe’s Web 2.0 Blog Monday, December 7, 2009
  14. 14. The benefits of having a “managed” API 6 Monday, December 7, 2009
  15. 15. The benefits of having a “managed” API Drive syndication 6 Monday, December 7, 2009
  16. 16. The benefits of having a “managed” API Develop brand Drive syndication awareness 6 Monday, December 7, 2009
  17. 17. The benefits of having a “managed” API Develop brand Drive syndication awareness Promote innovation 6 Monday, December 7, 2009
  18. 18. The benefits of having a “managed” API Develop brand Drive syndication awareness Promote innovation Focus on your core business 6 Monday, December 7, 2009
  19. 19. The benefits of having a “managed” API Develop brand Drive syndication awareness Promote innovation Focus on your core Develop new business revenue streams = 6 Monday, December 7, 2009
  20. 20. However the reality is that… 7 Monday, December 7, 2009
  21. 21. However the reality is that… 7 Monday, December 7, 2009
  22. 22. However the reality is that… 7 Monday, December 7, 2009
  23. 23. Why that ? 7 Monday, December 7, 2009
  24. 24. Why that ? Lack of out-of-the-box and efficient API Business management solution Early beginning of the learning curve of such solutions 7 Monday, December 7, 2009
  25. 25. Why that ? Lack of out-of-the-box and efficient API Business management solution Early beginning of the learning curve of such solutions Financial Companies are often overpaying for API and API management systems (in-house or custom build from system integrators) 7 Monday, December 7, 2009
  26. 26. Why that ? Lack of out-of-the-box and efficient API Business management solution Early beginning of the learning curve of such solutions Financial Companies are often overpaying for API and API management systems (in-house or custom build from system integrators) Development is complex and time Technical consuming Even innovators often lack key tools like deep monitoring and analytics 7 Monday, December 7, 2009
  27. 27. What is 3scale’s added value ? 8 Monday, December 7, 2009
  28. 28. What is 3scale’s added value ? Management & Access Control  Usage limitations by methods  Contract management  API traffic filtering 8 Monday, December 7, 2009
  29. 29. What is 3scale’s added value ? Management & Access Control Monitoring & Analytics  Usage  Track account limitations by sign-ups methods  Monitor  Contract account usage management  Track method  API traffic usage in calls filtering 8 Monday, December 7, 2009
  30. 30. What is 3scale’s added value ? Management & Access Control Monitoring & Analytics  Usage  Track account limitations by sign-ups methods  Monitor  Contract account usage management  Track method  API traffic usage in calls filtering Billing & Payment  Pre- and post- pay  Usage plans configuration  Set pricing rules according to metrics  Receive monthly settlement 8 Monday, December 7, 2009
  31. 31. What is 3scale’s added value ? Management & Access Control Monitoring & Analytics  Usage  Track account limitations by sign-ups methods  Monitor  Contract account usage management  Track method  API traffic usage in calls filtering Billing & Payment Developer portal  Pre- and post-  Content pay management for  Usage plans API configuration documentation  Set pricing rules  Flexible forums, according to blogs and other metrics community tools  Receive monthly settlement 8 Monday, December 7, 2009
  32. 32. Based upon an innovative architecture 9 Monday, December 7, 2009
  33. 33. Based upon an innovative architecture “3scale networks enables Internet-based businesses with a secure, scalable and efficient SaaS platform to manage their APIs and reduce time-to-market.” 9 Monday, December 7, 2009
  34. 34. Based upon an innovative architecture Plug-In Advantages  Fast and easy integration  Cost-efficient (no bandwidth cost)  Secure (no visibility for 3scale on content of data flows) “3scale networks enables Internet-based businesses with a secure, scalable and efficient SaaS platform to manage their APIs and reduce time-to-market.” 9 Monday, December 7, 2009
  35. 35. Based upon an innovative architecture Plug-In Advantages  Fast and easy integration  Cost-efficient (no bandwidth cost)  Secure (no visibility for 3scale on content of data flows) 9 Monday, December 7, 2009
  36. 36. Companies that have chosen 3scale  Wine.com has a developer portal with full CSS that perfectly matches the look and feel of the corporate site.  The integration only took 2 weeks  Meaningtool increased the number of sign ups by 134% in 10 days.  They generate the user accounts through our Service Management API 10 Monday, December 7, 2009
  37. 37. Companies that have chosen 3scale  Deepdyve integrated 3scale‘s solution in less than 1 week  More than 180 partners in less than 4 months, from the launch of their API  No developer portal - authentication and monitoring run directly through 3scale APIs  Freedom Speaks allows people to send letters and faxes to the government  They are successfully monetizing the API with increasing revenues  Through their API Program they’ve got 2 new key partners 11 Monday, December 7, 2009
  38. 38. Companies that have chosen 3scale  Klout uses our self-configurable developer portal  More than 40 API users in 2 months  Up to more than 15.000 hits in one day  Customers have gone live in 3 days on their own  Significant amount of companies planning to go live with 3scale’s solution in the coming weeks  Various companies also using pre-paid and post-paid plans, API monetization increasing 12 Monday, December 7, 2009
  39. 39. 3scale’s ecosystem To be launched soon Example: Example: Monday, December 7, 2009
  40. 40. 3SCALE’S SOLUTION WALK-THROUGH Monday, December 7, 2009
  41. 41. THANK YOU! Feel free to contact us: Martin Tantow martin@3scale.net Steven Willmott steve@3scale.net Get started with a FREE trial account: http://www.3scale.net/signup/new Monday, December 7, 2009

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