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@ManfredBo
The Power of APIs
Connecting (Big) Brands with Bright Minds
Manfred Bortenschlager
I work at 3scale.net
Out-of-...
@ManfredBo3
What’s an API?
@ManfredBo4
What’s an API?
Technology of APIs
Business of APIs
Politics of APIs
Source: Kin Lane
http://apievangelist.com/...
@ManfredBo6
The Power of APIs?
APIs enable the Platform Business Model.
Platform Business Model
Image Source: http://www.healthandcare.co.uk/
@ManfredBo8
Benefits of Platforms
Acceleration via network effects
Increased rate of innovation
Contribution of complement...
@ManfredBo9
Examples
Image Source: Wikipedia
@ManfredBo14
Examples
@ManfredBo15
Characteristics of Platforms
Appropriately open
Easy to maintain and stable
Easy to access
Clear interface
So...
@ManfredBo16
The Power of APIs
APIs enable the Platform Business Model.
@ManfredBo17
Popular API Categories
Source: tuts+
http://code.tutsplus.com/articles/the-increasing-importance-of-apis-in-w...
@ManfredBo18
Most Popular API Providers
Source: tuts+
http://code.tutsplus.com/articles/the-increasing-importance-of-apis-...
Image Sources: respective product sites.
@ManfredBo20
APIs for Brands
Create new revenue sources
Deliver wider reach
Foster open innovation
Increase efficiency
@ManfredBo21
APIs for Developers
Enrich functionality
Leverage brand strength
Integrate more easily and quickly
@ManfredBo22
Tools for Developers
APItools
https://www.apitools.com/
Postman
http://www.getpostman.com/
Runscope Radar
htt...
@ManfredBo23
APItools.com
1. Managing & Monitoring APIs
2. Modifying API calls
@ManfredBo26
3scale.net
Some of our customers:
Out-of-the-box
API Management
For API Providers
3scale.net
API Management
F...
@ManfredBo27
Take-away
APIs are enablers for the Platform Business Model.
Platforms leverage networks effects that allow m...
@ManfredBo
The Power of APIs
Q&A
Manfred Bortenschlager
I work at 3scale.net
Out-of-the-box API Management
@3scale
The Power of APIs (3scale at DevLab LIVE)
The Power of APIs (3scale at DevLab LIVE)
The Power of APIs (3scale at DevLab LIVE)
The Power of APIs (3scale at DevLab LIVE)
The Power of APIs (3scale at DevLab LIVE)
The Power of APIs (3scale at DevLab LIVE)
The Power of APIs (3scale at DevLab LIVE)
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The Power of APIs (3scale at DevLab LIVE)

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Manfred Bortenschlager from 3scale presented "The Power of APIs. Connecting (big) brands with bright minds" at the DevLab LIVE event in London at Level39 on May 9th.

The talk highlighted the benefits of the Platform Business Model. APIs are seen as the enablers of the Platform Business Model.
From a developer perspective, Manfred presented the APItools.com for managing and modifying APIs.

Published in: Software, Technology

The Power of APIs (3scale at DevLab LIVE)

  1. 1. @ManfredBo The Power of APIs Connecting (Big) Brands with Bright Minds Manfred Bortenschlager I work at 3scale.net Out-of-the-box API Management @3scale DevLab LIVE London, May 9, 2014
  2. 2. @ManfredBo3 What’s an API?
  3. 3. @ManfredBo4 What’s an API? Technology of APIs Business of APIs Politics of APIs Source: Kin Lane http://apievangelist.com/2014/05/06/remembering-why-this-whole-api-thing-is-working--apidays-berlin/
  4. 4. @ManfredBo6 The Power of APIs? APIs enable the Platform Business Model.
  5. 5. Platform Business Model Image Source: http://www.healthandcare.co.uk/
  6. 6. @ManfredBo8 Benefits of Platforms Acceleration via network effects Increased rate of innovation Contribution of complementary elements Increased number of channels Evolution and stabilizing Increased visibility Reduction of cost and risk Source: Gawer & Cusumano (2002): Platform Leadership
  7. 7. @ManfredBo9 Examples
  8. 8. Image Source: Wikipedia
  9. 9. @ManfredBo14 Examples
  10. 10. @ManfredBo15 Characteristics of Platforms Appropriately open Easy to maintain and stable Easy to access Clear interface Source: Parker & Van Alstyne (2008): Innovation, Openness & Platform Control
  11. 11. @ManfredBo16 The Power of APIs APIs enable the Platform Business Model.
  12. 12. @ManfredBo17 Popular API Categories Source: tuts+ http://code.tutsplus.com/articles/the-increasing-importance-of-apis-in-web-development--net-22368 (2011 data)
  13. 13. @ManfredBo18 Most Popular API Providers Source: tuts+ http://code.tutsplus.com/articles/the-increasing-importance-of-apis-in-web-development--net-22368 (2011 data)
  14. 14. Image Sources: respective product sites.
  15. 15. @ManfredBo20 APIs for Brands Create new revenue sources Deliver wider reach Foster open innovation Increase efficiency
  16. 16. @ManfredBo21 APIs for Developers Enrich functionality Leverage brand strength Integrate more easily and quickly
  17. 17. @ManfredBo22 Tools for Developers APItools https://www.apitools.com/ Postman http://www.getpostman.com/ Runscope Radar https://www.runscope.com/
  18. 18. @ManfredBo23 APItools.com 1. Managing & Monitoring APIs 2. Modifying API calls
  19. 19. @ManfredBo26 3scale.net Some of our customers: Out-of-the-box API Management For API Providers 3scale.net API Management For Developers www.apitools.com apistrategyconference.com apicodex.3scale.net Education & Standards apicommons.org
  20. 20. @ManfredBo27 Take-away APIs are enablers for the Platform Business Model. Platforms leverage networks effects that allow more efficient value creation. Brands benefit from wider reach and new revenue sources. Developers benefit from easier integration of additional functionality.
  21. 21. @ManfredBo The Power of APIs Q&A Manfred Bortenschlager I work at 3scale.net Out-of-the-box API Management @3scale

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