Linked Data and the Future of Publishing

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Linked Data and the Future of Publishing

  1. 1. Linked Data and the future of publishing David Wood 28 November 2011 Wolters Kluwer GPO Webinar http://purl.org/net/prototypo/led-publisherMonday, November 21, 11
  2. 2. Pop QuizMonday, November 21, 11
  3. 3. Innovators DilemmaMonday, November 21, 11
  4. 4. Use Cases BBC Microsoft O’Reilly Media Borders Manning Best Buy ElsevierMonday, November 21, 11
  5. 5. Monday, November 21, 11
  6. 6. “BBC Music takes the approach that the Web itself is its content management system. [BBC] editors directly contribute to Musicbrainz and Wikipedia.” -- Tom Scott, BBCMonday, November 21, 11
  7. 7. Monday, November 21, 11
  8. 8. Monday, November 21, 11
  9. 9. We’ve Seen This BeforeMonday, November 21, 11
  10. 10. Early experiments with XML, XQuery for e-book publishing. Moved via "ruthless pragmatism" to RDF, SPARQL. Now selling hundreds of thousands of e-books (>$4M per annum).Monday, November 21, 11
  11. 11. Ignored thumb rule "never compete with your channel". Direct sales now ~60% of total.Monday, November 21, 11
  12. 12. store name hours address phone geo ratings services eventsMonday, November 21, 11
  13. 13. Why? 58% of Americans research online before they buy.Monday, November 21, 11
  14. 14. The impact: 30% increase in organic search results 15% increase in click-through rate (CTR)Monday, November 21, 11
  15. 15. 100% House email 90% SEO 80% Paid search Banners, 70% buttons Text-link adsUsage >>> Affiliate Marketing 60% Behavioral Contextual targeting targeting Rented email lists 50% Rich media/ video 40% Pop-ups/ pop-unders 30% 0% 10% 20% 30% 40% 50% 60% Marketers Reporting “Great” Return on InvestmentMonday, November 21, 11
  16. 16. • SciVerse integrates existing holdings for coordinated search. • Clinical Decision Support providing “actionable clinical content”. • Both using Linked Data approaches.Monday, November 21, 11
  17. 17. Credit: Bradley P. Allen, Elsevier LabsMonday, November 21, 11
  18. 18. Monday, November 21, 11
  19. 19. Consistently late to rapidly changing markets (music, electronics, cafés, e-books)Monday, November 21, 11
  20. 20. Right Way Wrong Way BBC Microsoft “curate the Web” “Go it Alone” OReilly Borders “Content Reuse” “Adapt Late” Manning “Adapt Early” Best Buy “Success via Experiment” Elsevier “data Integration”Monday, November 21, 11
  21. 21. Where the Web has been, the enterprise is goingMonday, November 21, 11
  22. 22. Linked Data and the future of publishing David Wood david@3roundstones.com +1.540.538.9137 @prototypoMonday, November 21, 11

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