Geraldine Davis, SENSIS - National Green Brands Forum, 17th June 2010, Melbourne

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Geraldine Davis, Brand and Communic

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Geraldine Davis, SENSIS - National Green Brands Forum, 17th June 2010, Melbourne

  1. 1. Geraldine Davys 
Group Manager, Brand and Marketing Communications<br />
  2. 2. About Sensis. <br />Through the iconic White Pages® and Yellow Pages® directories, <br />Sensis has been part of Australian communities for 130 years. <br />
  3. 3. What does sustainability <br />mean to Sensis?<br />We believe how we do business is as important as what we do.<br />
  4. 4. A proud history of sustainable practices.<br />1991<br />2010<br />
  5. 5. Why is sustainability integral to our business?<br />We’re committed to playing our part in combating climate change.<br /> And, we believe it makes good business sense and delivers long term value. <br />
  6. 6. Print Directories<br />For printed directories, the majority of the impacts (79%) relate to the creation of the printed directories, with 78% of those impacts relating to material and energy associated with paper and cardboard. <br />Online Directories<br />For online directories, the majority of impacts (50%) relate to Sensis employee impacts, 50% of those relating to office energy use and further 20% to air travel.<br />
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  12. 12. You will be challenged.<br />There will always be people who say: you could be more – it’s not good enough.<br />
  13. 13. What we’ve learnt.<br />You cannot just jump on the ‘green’ bandwagon.<br />
  14. 14. Continuing the journey.<br />We are still learning.<br />

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