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Importance of hashtags

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Hashtags are an essential part of social media which creates incentives for people to categorize their posts and makes a great way for users looking for posts on the same topic to find content. This presentation shows importance of hashtags in social media..

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Importance of hashtags

  1. 1. Importance of Hashtags in Social Media
  2. 2. Tweets with hashtags get 2X more engagement than without hashtags
  3. 3. 17% 21% 55% 25% 40% Drops engagement by the use of more than 2 hashtags Higher engagement by the use of 1-2 hashtags Retweeted on tweets with 1 or more hashtags Of tweets without hashtags get retweets Of tweets with hashtags get retweet
  4. 4. Post with # : 0.80% median viral per fan Post without # : 1.30% median viral per fan As time went on...
  5. 5. 593 avg. interactions per post 416 avg. interactions per post 307 avg. interactions per post 188 avg. interactions per post 1-2 # 3-5 # 6-10 # 10+ #
  6. 6. On Google+, automatically hashtags are given based on posts’ content and allow to edit or add own hashtags Add #s in comments & posts as well. Double opportunities!!! Automatically built up in Google searches Get normal search results & a sidebar of relevant Google+ posts in hashtag search
  7. 7. Interactions are highest on Instagram posts with 11+ hashtags 0 Hashtags 18% interactions per 1k followers 1 Hashtag 29% interactions per 1k followers 2 Hashtags 41% interactions per 1k followers
  8. 8. 3 Hashtags 33% interactions per 1k followers 4 Hashtags 31% interactions per 1k followers 5 Hashtags 43% interactions per 1k followers
  9. 9. 6 Hashtags 33% interactions per 1k followers 7 Hashtags 30% interactions per 1k followers 8 Hashtags 39.5% interactions per 1k followers
  10. 10. 9 Hashtags 49.5% interactions per 1k followers 10 Hashtags 22% interactions per 1k followers 11 Hashtags 79.5% interactions per 1k followers
  11. 11. Conceptualized & Design By 3i InfoCom Phone : +4402032394636 Email : business@3iinfo.co.uk Website : www.3iinfo.co.uk Source : www.searchenginejournal.com

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