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Metrics that Matter - Des Martin @ Digital Summit 2014

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Des Martins slides from the #DigitalSummit2014. Presentation on the Digital Marketing funnel and how it provides a framework for Metrics that Matter. To try a demo of 3funnel: http://3funnel.com/demo.html

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Metrics that Matter - Des Martin @ Digital Summit 2014

  1. 1. THE DIGITAL MARKETING FUNNEL & METRICS THAT MATTER DES MARTIN @dessie_martin
  2. 2. METRICS THAT MATTER
  3. 3. EVERY WEBSITE CAN BE VIEWED AS A FUNNEL
  4. 4. TRAFFIC SOURCES
  5. 5. TRAFFIC SOURCES
  6. 6. TRAFFIC SOURCES
  7. 7. UN-BRANDED / BRANDED SEARCH
  8. 8. DISCOVERY & CONSIDERATION • POOR DESIGN & USER EXPERIENCE • TRUST SIGNALS • POOR CONTENT • PRICE / AVAILABILITY CONSIDERATION
  9. 9. REPEAT VISITORS TEND TO BUY MORE
  10. 10. CONVERSION
  11. 11. SETTING UP FUNNELS IN GOOGLE ANALYTICS
  12. 12. RELATIONSHIP & RETENTION EXIT SURVEYS
  13. 13. 3 metrics that matter
  14. 14. METRICS TOP FUNNEL MIDDLE FUNNEL BOTTOM FUNNEL
  15. 15. Adwords Analytics Webmaster Tools Sales & Leads Reports Decision Making
  16. 16. to trial 3funnel software: click here
  17. 17. BECAUSE GOOGLE ANALYTICS WILL NOT GET YOU A PROMOTION Connect@ @dessie_martin @3funnel ie.linkedin.com/in/desmartin/

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