Vast 2011 invited_talk_final_shown

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  • Editorial?
  • Wo sind z.B. die Archeological Campaings? Oder, wenn Experts von V&A zur Louvre gehen, Beratung?
  • Hier hast Du keine parallele Darstellung…
  • Was möchtest Du mit dem Text machen? Input James Exhibition preparation: Exhibitions are currently planned with 2D images as a pin-up. The images of proposed objects are arranged in groups on a large flat space. They are rearranged as the story of the exhibition develops. Undertaking this work in a 3D space with3D models is attractive for some displays where the Using 3D models in this way could give a better perception of the intended exhibition display.
  • Which Tools oder Which Processes? Not only creating hypotheses, aber confirming it as well -> scholary research Input Roberto Es ist irgendwie zu wenig, in Vergleich zu Industry… ja
  • Which Tools oder Which Processes? Not only creating hypotheses, aber confirming it as well -> scholary research Input Roberto Es ist irgendwie zu wenig, in Vergleich zu Industry… ja
  • Which Tools oder Which Processes? Not only creating hypotheses, aber confirming it as well -> scholary research Input Roberto Es ist irgendwie zu wenig, in Vergleich zu Industry… ja
  • Which Tools oder Which Processes? Not only creating hypotheses, aber confirming it as well -> scholary research Input Roberto Es ist irgendwie zu wenig, in Vergleich zu Industry… ja
  • Which Tools oder Which Processes? Not only creating hypotheses, aber confirming it as well -> scholary research Input Roberto Es ist irgendwie zu wenig, in Vergleich zu Industry… ja
  • Which Tools oder Which Processes? Not only creating hypotheses, aber confirming it as well -> scholary research Input Roberto Es ist irgendwie zu wenig, in Vergleich zu Industry… ja
  • I do not get, how conservation will be understood here… Das ist physical design oder prototyping…
  • Multipla parts, CH, normally single parts…
  • Nochmals Courtesy??
  • Production kann auch mit Exhibition Development (also „Scenification“)
  • Du hast etwas ähnliches schon vover „Conservation“ genannt oder?
  • Könnte man auch etwas wie die „digital era“ in Industry and the comming „digital era“ in Museums? Outlook?
  • Könnte man auch etwas wie die „digital era“ in Industry and the comming „digital era“ in Museums? Outlook?
  • Vast 2011 invited_talk_final_shown

    1. 1. MUSEUMS!INDUSTRY? Prof. Dr. André Stork Head of Competence Center Interactive Engineering Technologies Fraunhofer-Institut für Graphische Datenverarbeitung IGD Fraunhoferstrasse 5 | 64283 Darmstadt | Germany Telefon +49 6151 155-469 | Fax +49 6151 155-139 andre.stork@igd.fraunhofer.de www.igd.fraunhofer.de
    2. 2. MY BACKGROUND Computer Science  Computer Graphics  Modelling, Interaction, Visualization Industrial Applications CH projects  ArtNouveau, VirtualShowcase, CineSpace, 3D-COFORM© Fraunhofer IGD
    3. 3. MY DEPARTMENT Interactive Engineering Technologies  Modelling Reality  Geometry, Behaviour, Knowledge  GPU-centered computing  Simulation, Visualization, Rendering© Fraunhofer IGD
    4. 4. MUSEUMS! INDUSTRY?MOTIVATION© Fraunhofer IGD
    5. 5. MUSEUMS! INDUSTRY? MOTIVATIONacquisitiondocumentation researchconservationdisplay sales & deliveryexhibition &education PR & marketing © Fraunhofer IGD
    6. 6. MUSEUMS! INDUSTRY?DEFINITIONS Museum A…  building, place, or institution  devoted to the  acquisition, conservation, study, exhibition, and educational interpretation of objects  having  scientific, historical, or artistic value. The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company. Updated in 2009 Industry 1. Commercial production and sale of goods. 2. The sector of an economy made up of manufacturing enterprises. 3. A specific branch of manufacture and trade, e.g. the textile industry.© Fraunhofer IGD
    7. 7. MUSEUMS! INDUSTRY?MISSION Museum  Industry (car)  preserving culture and the past  sell ‚mobility‘  entertain and educate visitors  entertain driver / passengers  support national education objectives  technology leadership  contribute to scholarship  Publish  publish  Educate  operate with financial efficiency  maximize profits  increasing competition, e.g.  competitive market  cinemas, games  Korean, Indian, Chinese© Fraunhofer IGD
    8. 8. MUSEUMS! INDUSTRY?STATISTICS Museum  Industry (car)  # of musuems: 17.500 (US only)  # of cars produced in 2011 (Oct. 16)  # of visitors  approx. 48 Mio.  850 million visitors per year (US only)  # of cars worldwide: > 600 Mio.  approx. 50.000 visitors/museum  US: ~ 250 Mio.  # of artifacts  ~ 136 Mio. passenger cars  uncountable  development and production costs  unique, irreplacable, infinite value  billions of $$ for a new car model  institution  companies  often CH items themself  hundreds of billions (stock value) source: http://www.aam-us.org/ source: International Organization of aboutmuseums/abc.cfm Motor Vehicle Manufacturers (OICA))© Fraunhofer IGD
    9. 9. MUSEUMS! INDUSTRY?PRODUCTS Museum  Industry (car)  permanent collection  cars  exhibition  options  loan objects  patents  travelling exhibitions  service  items in museum shops  accessoires  licences  driving courses  knowledge© Fraunhofer IGD
    10. 10. MUSEUMS! INDUSTRY?PRODUCT COSTS Museum  Industry (car)  money spent by visitor  cost per car:  $7.22 per visitor  in the order of tens of thousands $$  BUT cost of serving a visitor is $31.40  average cost per mile:  52.2 cents (AAA)  ticket prices are moderate  car prices are much higher  break-even only after selling tens of thousands of the same type© Fraunhofer IGD
    11. 11. MUSEUMS! INDUSTRY?SOME CALCULATIONS  # US citizens: ~ 300 Mio.  ~ 3 museum visits per head per year  for the money spend per visit  one can drive approx. 14 miles© Fraunhofer IGD
    12. 12. MUSEUMS! INDUSTRY?acquisitiondocumentation researchconservationdisplay sales & deliveryexhibition &education PR & marketing © Fraunhofer IGD
    13. 13. MUSEUMS! INDUSTRY?acquisition © Fraunhofer IGD
    14. 14. MUSEUMS! INDUSTRY?ACQUISITION AND EXHIBITION PLANNING Museum  Planning acquisition and exhibition  Influences  Identity  History  Scope  Expertise ( © Victoria Albert Museum)© Fraunhofer IGD
    15. 15. MUSEUMS! INDUSTRY?PRODUCT PLANNING Industry (car)  Product planning  Influences  Tradition & Expertise  Technology / trends  Use scenarios  Legislative requirements  Demographics ( © image courtesy of BMW AG)© Fraunhofer IGD
    16. 16. MUSEUMS! INDUSTRY? research© Fraunhofer IGD
    17. 17. MUSEUMS! INDUSTRY?RESEARCH Museum  Which era is the found from?  How was it made?  Which tools?  How did it look?  How did it work?  How does it affect society?  Building hypotheses …  Compare with others  Creating insight / expertise  Document current state of science© Fraunhofer IGD
    18. 18. MUSEUMS! INDUSTRY?RESEARCH Museum  Chisel marks  tells us how somebody worked …  their lifestyle …  … we learn about ourselves … Image by Rusinkiewicz et al, 2006© Fraunhofer IGD
    19. 19. MUSEUMS! INDUSTRY?RESEARCH Museum  Assembly  parts of a whole  fragments ( © Victoria Albert Museum)© Fraunhofer IGD
    20. 20. MUSEUMS! INDUSTRY?RESEARCH Museum  Object comparison ( © KUL) Industry ( © PartMaster)© Fraunhofer IGD
    21. 21. MUSEUMS! INDUSTRY?ENGINEERING AND ANALYSIS Industry (car)  How does the product have to be designed to function?  Does it still work after 100.000 km?  Can we produce it at reasonable costs?  digital 3D models as basis for the whole engineering process …  styling and design  simulation (up to 120 different tools) ( © Abaqus)  production© Fraunhofer IGD
    22. 22. MUSEUMS! INDUSTRY?ENGINEERING AND ANALYSIS Industry (car)  digital 3D models as basis for multiple simulations  assembling simulation ( © Teraport)  packaging ( © Fraunhofer SCAI)© Fraunhofer IGD
    23. 23. MUSEUMS! INDUSTRY?ENGINEERING AND ANALYSIS Industry (car)  digital 3D models as basis for multiple simulations  stamping ( © PamStamp)  stress ( © Ansys)© Fraunhofer IGD
    24. 24. MUSEUMS! INDUSTRY?ENGINEERING AND ANALYSIS Museums  applications for simulation ?  support design ( © Fraunhofer iGD)© Fraunhofer IGD
    25. 25. MUSEUMS! INDUSTRY?documentation© Fraunhofer IGD
    26. 26. MUSEUMS! INDUSTRY?DOCUMENTATION Museum  Documentation© Fraunhofer IGD
    27. 27. MUSEUMS! INDUSTRY?DOCUMENTATION Industry (car)  Product data management systems  3D models  people, groups  tasks  gates  project plans  access rights© Fraunhofer IGD
    28. 28. MUSEUMS! INDUSTRY?conservation © Fraunhofer IGD
    29. 29. MUSEUMS! INDUSTRY?CONSERVATION Museum  today  many pictures  conservation reports  tomorrow?  digital 3D documentation  3D scans before and after conservation  conservation reports attached to digital 3D models  long term digital preservation  life cycle documentation© Fraunhofer IGD
    30. 30. MUSEUMS! INDUSTRY?CONSERVATION: CAR INDUSTRY? Industry (car)  digital 3D model (styling department)  numerical control (milling department)  physical model (1:4 or 1:1) http://www.fiatmio.cc/makingof/en/© Fraunhofer IGD
    31. 31. MUSEUMS! INDUSTRY?CONSERVATION: CAR INDUSTRY? Industry (car)  clay modelling ( © BMW AG / Daimler AG)  digitisation ( © Breuckmann GmbH)  digital 3D model© Fraunhofer IGD
    32. 32. MUSEUMS! INDUSTRY?COMPARISON Museums  Industry (car)  complex objects  Exterior  rough surfaces  smooth surfaces  depth complexity  surface re-engineering into ‚editable‘ higher order surfaces  geometric precision  points / triangles acceptable  material representation a MUST  Interior  requirement for accurate materials stimulated research, e.g.  complex materials  => TU Bonn© Fraunhofer IGD
    33. 33. MUSEUMS! INDUSTRY?GEOMETRY AND MATERIAL ( © Fraunhofer IGD)© Fraunhofer IGD
    34. 34. MUSEUMS! INDUSTRY?GEOMETRY AND MATERIAL© Fraunhofer IGD
    35. 35. MUSEUMS! INDUSTRY?MATERIAL AND GEOMETRY ( © Spheron) ( © Fraunhofer IGD)© Fraunhofer IGD
    36. 36. MUSEUMS! INDUSTRY?MATERIAL AND GEOMETRY Car interior  design reviews  car configurators  marketing ( © PI-VR)© Fraunhofer IGD
    37. 37. MUSEUMS! INDUSTRY?display © Fraunhofer IGD
    38. 38. MUSEUMS! INDUSTRY?‘PRODUCTION‘ FOR DISPLAY Museums  Manufacturing of …  individual replicas  higher volumes of instances for museum shops  rarely 3D and STL as basis for replica production ( image courtesy of Cyprus Institute)© Fraunhofer IGD
    39. 39. MUSEUMS! INDUSTRY?PRODUCTION Industry (car)  rapid prototyping (RP) for physical prototypes  high quality ( © Ford AG)  digital factory planning  production of …  tens of thousands of cars  variations of the same model  all of the same size ( © Opel GmbH)© Fraunhofer IGD
    40. 40. MUSEUMS! INDUSTRY?3D PRINTING 3D printing Future: Print at home at any size! Challenge: How to print realistically optically complex materials?© Fraunhofer IGD
    41. 41. SUMMARY Industry (car)  3D-centered processes design engineering  digitally born objects  physical prototypes still vital product suppliers planning procurement  market concentration  big players  tendency to minimize number of tools service production  pressure on suppliers  parts, tools  software use sales© Fraunhofer IGD
    42. 42. SUMMARY Museums  physically born objects  digital 3D documentation not yet a daily practical tool  many individual expertise  no central use of 3D  different structure  different requirements© Fraunhofer IGD
    43. 43. TAKE AWAY MESSAGES Museums / industry  many commonalities in business process stages  potentially similar use cases Industry  does not work without digital 3D models anymore  learn from London Charter  trackable documentation, document as maintained (conserved) Museums  3D as an add-on, not a vital part of the business processes yet  fragmented field  join together to maximize market power (requirements towards tailored software tools)© Fraunhofer IGD
    44. 44. OUTLOOK last decade: 3D in industry – this decade: 3D in CH at large economic digitization AND documentation industrialization of 3D digitization 3D internet helps 3D at large – cmp. 3D games research !!!© Fraunhofer IGD
    45. 45. THANK YOU FOR YOUR ATTENTION! QUESTIONS?© Fraunhofer IGD

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