How to Gain Customers and Increase Sales by Running Daily and Group Deals

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Group Deals – an innovative marketing approach made popular by Groupon.com and LivingSocial.com – and Daily Deals – a successful strategy followed by Woot.com and 1saleaday.com for a couple years – represent practices that give buyers a better bargain and allow businesses to gain a competitive edge.
Read more about 3dcart's daily deal feature: http://blog.3dcart.com/take-advantage-of-group-buying-benefits-with-group-deals/

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  • How to Gain Customers and Increase Sales by Running Daily and Group Deals

    1. 1. eCommerce in an Inbound Marketing World Bringing Together eCommerce Leaders in a Special Webinar Series Mike Ewing, Mike Redbord & Billy MacDonald@InboundCommerce, @Redbord, @BillyMacDonald Ecommerce Team @HubSpot
    2. 2. Today’s Webinar • Introduc)on
&
Logis)cs
(5
minutes) • Today’s
Presenta)on
(35‐45
minutes) • Q&A
Session
(10‐15
minutes)
    3. 3. Today’s Twitter Hashtag #eCommWorld
    4. 4. How to Gain Customers and Increase Sales by Running Daily and Group Deals Henry
Suarez Product
Manager
|
3dcart TwiGer:
@3dcart
    5. 5. Who is 3dcart?  Founded
in
1997  Offer
hosted
ecommerce
solu)ons
for
small
 to
enterprise
online
merchants  Currently
host
over
12,000
eCommerce
 business.
From
home
based
business
to
 The
New
York
Times.Since
1997,
3DCart
has
been
the
leader
shopping
cart
for
small
to
medium
size
businesses.
Today,
3DCart
is
an
 Inc.
5000
company,
a
Visa
PCI
Cer)fied
provider
and
a
pioneer
in
Mobile
Commerce
and
Social
Marke)ng.
    6. 6. Webinar
Overview What
are
Daily
and
Group
Deals? Benefits
of
Running
Daily
and
Group
Deals Selec)ng
a
Deal
Pladorm Seeng
up
the
Deals Presen)ng
the
Deals Final
thoughts
    7. 7. Why
Should
I
Consider
a
Deal
Offer?
    8. 8. Why
Should
I
Consider
a
Deal
Offer? The
Sunday
Circular
Effect
    9. 9. Why
Should
I
Consider
a
Deal
Offer? The
Sunday
Circular
Effect
    10. 10. Why
Should
I
Consider
a
Deal
Offer? The
Sunday
Circular
EffectRetail
Stores
Experience
    11. 11. Why
Should
I
Consider
a
Deal
Offer? The
Sunday
Circular
Effect Retail
Stores
ExperienceIncreased
 Steady
 Sunday
 Weekly
 Higher
ROI Traffic Traffic
    12. 12. Why
Should
I
Consider
a
Deal
Offer? The
Sunday
Circular
EffectConsumers
Condi7oned
to

    13. 13. Why
Should
I
Consider
a
Deal
Offer? The
Sunday
Circular
EffectConsumers
Condi7oned
to
 Ac)vely
Seek
Ads Feel
a
Sense
of
 Urgency Offset
Savings
with
 Addi)onal
 Purchases
    14. 14. Why
Should
I
Consider
a
Deal
Offer? Online
Daily
Deals
    15. 15. Why
Should
I
Consider
a
Deal
Offer? Online
Daily
Deals
    16. 16. Why
Should
I
Consider
a
Deal
Offer? Online
Daily
DealsEssen7ally
the
Same
Concept
    17. 17. Why
Should
I
Consider
a
Deal
Offer? Online
Daily
DealsEssen7ally
the
Same
Concept Faster
 Similar
 Fosters
Conversion Sales
 Return
s Percentage Visits s
    18. 18. Why
Should
I
Consider
a
Deal
Offer? Online
Group
Deals
    19. 19. Why
Should
I
Consider
a
Deal
Offer? Online
Group
Deals
    20. 20. Why
Should
I
Consider
a
Deal
Offer? Online
Group
DealsAdds
Quan7ty
to
the
Deal
    21. 21. Why
Should
I
Consider
a
Deal
Offer? Online
Group
Deals Adds
Quan7ty
to
the
DealSame
 Encourage Poten)al
Urgency s
Sharing for
 Increasing
 Customer
 Base
    22. 22. Why
Should
I
Consider
a
Deal
Offer?
    23. 23. Why
Should
I
Consider
a
Deal
Offer? Even
the
Giants
are
Star)ng
to
Adopt
    24. 24. Why
Should
I
Consider
a
Deal
Offer? Even
the
Giants
are
Star)ng
to
Adopt dailydeals.target.com Value
of
the
Day Deal
of
the
Day Gold
Box
    25. 25. Poten)al
Benefits
    26. 26. Poten)al
BenefitsIncreased
 Foster
 Increased
 Faster
 Social
 Advanced:
Traffic
&
 Repeat
 Sales
 Product
 Media
 Sell
Hits Visits Poten)al Movement Exposure marke)ng
 poten)al
 to
local
 businesses
    27. 27. Adding
Deals
to
your
StorePoints
to
consider
    28. 28. Adding
Deals
to
your
StorePoints
to
consider Ease
of
Use Inventory
Control Customiza)on Regular
updates Avoid
overselling Control
the
Look
and
 SEO
and
Marke)ng Feel
    29. 29. Seeng
up
your
Deals
    30. 30. Seeng
up
your
DealsAdd
your
item(s)
    31. 31. Seeng
up
your
DealsAdd
your
item(s)
    32. 32. Seeng
up
your
DealsAdd
your
item(s)
    33. 33. Seeng
up
your
DealsAdd
your
item(s) Create
the
deal
specifica7ons
    34. 34. Seeng
up
your
DealsAdd
your
item(s) Create
the
deal
specifica7ons
    35. 35. Seeng
up
your
DealsAdd
your
item(s) Create
the
deal
specifica7ons
    36. 36. Seeng
up
your
Deals
    37. 37. Seeng
up
your
DealsAc7vate
the
Deal
    38. 38. Seeng
up
your
DealsAc7vate
the
Deal
    39. 39. Seeng
up
your
DealsAc7vate
the
Deal Market
the
Deal
    40. 40. Seeng
up
your
DealsAc7vate
the
Deal Market
the
Deal Social
Media
Channels • Facebook • TwiGer Deal
Aggregate
Sites • yipit.com • nextag.com Deal
Provider
Sites • deals.woot.com • slickdeals.net
    41. 41. Seeng
up
your
Deal
Site Unique
Ideas
to
Consider
    42. 42. Seeng
up
your
Deal
Site Unique
Ideas
to
Consider• Alternate
Domain
Presence
    43. 43. Seeng
up
your
Deal
Site Unique
Ideas
to
Consider• Alternate
Domain
Presence
    44. 44. Seeng
up
your
Deal
Site Unique
Ideas
to
Consider• Alternate
Domain
Presence
    45. 45. Seeng
up
your
Deal
Site Unique
Ideas
to
Consider• Alternate
Domain
Presence
    46. 46. Seeng
up
your
Deal
Site Unique
Ideas
to
Consider• Alternate
Domain
Presence
    47. 47. Seeng
up
your
Deal
Site Unique
Ideas
to
Consider• Alternate
Domain
Presence
    48. 48. Seeng
up
your
Deal
Site Unique
Ideas
to
Consider• Alternate
Domain
Presence Advantages Focus
on
a
few
 Easier
to
track
traffic
 Offers
the
ability
to
 products
at
a
)me and
conversion
data provide
“niche
 goods”
    49. 49. Seeng
up
your
Deal
Site Unique
Ideas
to
Consider• Sub‐Domain
Presence
    50. 50. Seeng
up
your
Deal
Site Unique
Ideas
to
Consider• Sub‐Domain
Presence dailydeals.target.com
    51. 51. Seeng
up
your
Deal
Site Unique
Ideas
to
Consider• Sub‐Domain
Presence dailydeals.target.com deals.7gerdirect.com
    52. 52. Seeng
up
your
Deal
Site Unique
Ideas
to
Consider• Sub‐Domain
Presence
    53. 53. Seeng
up
your
Deal
Site Unique
Ideas
to
Consider• Sub‐Domain
Presence AdvantagesFocus
on
a
few
 Easier
to
track
 Offers
the
 BeGer
for
name
products
at
a
 traffic
and
 ability
to
 recogni)on
    54. 54. When
Presen)ng
the
Deals
    55. 55. When
Presen)ng
the
DealsNecessi7es
    56. 56. When
Presen)ng
the
DealsNecessi7es Display
the
Item Display
the
Sale
Price Display
Requirements Buy
Now
BuGon
    57. 57. When
Presen)ng
the
DealsNecessi7es Ideals Display
the
Item Display
the
Sale
Price Display
Requirements Buy
Now
BuGon
    58. 58. When
Presen)ng
the
DealsNecessi7es Ideals Display
the
Item Product
Details Display
the
Sale
Price Percentage
Off Display
Requirements Countdown
Timer Buy
Now
BuGon Related
Items
    59. 59. Strategies
    60. 60. Strategies Move
more
Product• Increase
your
purchasing
Power• Move
older,
refurbished
or
discon)nued
items
more
 Leverage
Interest• Showcase
related
items
and
cross
merchandise• Encourage
NewsleGer
Subscribing
    61. 61. Strategies
    62. 62. Strategies Tipping
the
Deal• Encourage
Social
Sharing• Reach
out
to
a
larger
market Offer
Local
Marke)ng• Sell
marke)ng
coupons
for
local
businesses• Collect
a
percentage
of
their
sales
from
those

    63. 63. Final
Thoughts
    64. 64. Final
Thoughts Offer
Fair
and
Start
Slowly Update
Regularly AGrac)ve
Deals Don’t
Be
Afraid
to
 Give
Plenty
of
 Have
Fun Informa)on
    65. 65. Thanks for Attending! • http://www.hubspot.com/eCommWorld – Register for more events in this series • http://www.hubspot.com/eComm – Learn about HubSpot’s Marketing Software • hGp://www.3dcart.com/hubspot – Sign up for one month, Get 2 free • http://www.3dcart.com/ecommerce-webinars.asp – Join us for our regularly hosted webinars

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