Are you one of those internet marketers who faithfully
believe that if they could only increase the traffic to
their site they could make a killing?
This is the way most people think. More traffic = higher
But that's not always true. If it is going to do you any
good, it has to be 'targeted' traffic. What's the
Targeted traffic consists of people who are interested in
your product or service and would be more likely to
spend money to get it from you.
Non-targeted traffic consists of the rest of the world.
These individuals are not interested in buying what you
have and, therefore, will not part with their cash for it.
Since time and money are valuable resources, don't
waste them trying to promote your site to people with
no interest in your product. Instead, find out where your
targeted visitors spend their time. Then you can
promote your site there.
For example, let's say you want to promote a site called
thebeachesofaruba.com and one way you will do so is
by posting messages in online forums and including a
link back to the site in your signature.
Now think about which forums you can post in. There
are many popular forums that discuss internet
marketing and they have thousands of members. That's
a large market, but it is not targeted to your website.
Sure, some of them may be interested in an Aruba
vacation, but its more likely they are on the forum to
read about internet marketing.
A much more efficient choice would be to find forums
that actually discuss Aruba, the Caribbean, travel, or
some other related topic. The forum you find may only
have a few hundred (or even a few dozen) members. But
100% of them are interested in the product, service, or
website you are promoting.