Retargetowanie

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Mirek Wąsowicz – Netmining – Jak zwiększyć konwersję kampanii pięciokrotnie – retargetowanie na przykładach

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Retargetowanie

  1. 1. Connect and Convert solutions to increase conversions Copyright Netmining 2010 - Confidential
  2. 2. TELCO & ENERGYAUTOMOTIVETECHNOLOGY Copyright Netmining 2010 - Confidential
  3. 3. retargeting Copyright Netmining 2010 - Confidential
  4. 4. efekt grupa kontrolna retargetowanie wzrostCTR 0,20%konwersja 0,70% Copyright Netmining 2010 - Confidential
  5. 5. efekt grupa kontrolna retargetowanie wzrostCTR 0,20% 0,51% x 2,5konwersja 0,70% 5,26% x 7,5 Copyright Netmining 2010 - Confidential
  6. 6. online conversion2008 6,0%2009 4,5%2010 3,6% Copyright Netmining 2010 - Confidential
  7. 7. 30% research onlineand book theirholidays offline Copyright Netmining 2010 - Confidential
  8. 8. 76% use search enginesfor (...) specific productor brand beforepurchasing offline Copyright Netmining 2010 - Confidential
  9. 9. Visitors are scored… I am considering multiple products I am trying to And are determine if thedynamically product meets myapproached needs. based onwhere they sit in the I am trying to decision determine a price point… for the product. I am locating a specific product matching my criteria. DrivingConversion Copyright Netmining 2010 - Confidential
  10. 10. mybubbles! Copyright Netmining 2010 - Confidential
  11. 11. interest curvenow! too late Copyright Netmining 2010 - Confidential
  12. 12. Copyright Netmining 2010 - Confidential
  13. 13. Copyright Netmining 2010 - Confidential
  14. 14. A/B testing results luxury brand in EU Group A% B% % Normal Brochure leads* 0.85% 1.05% % Normal Test drive leads* 0.09% 0.10% % Netmining Brochure leads 0 0.13% % Netmining Test drive leads 0 0.06% Total Uplift Brochure request 23.5% Total Uplift Test Drive request 16,9% Copyright Netmining 2010 - Confidential
  15. 15. CONTENT RETARGETING SMART RETARGETING Based upon page visits Advanced audience profile Pages visited Pages visited Product interest Buying propensity Aging curves Optional : CRM data Possible interest True Interest Copyright Netmining 2010 - Confidential
  16. 16. I am considering multiple products I am trying to determine if the product meets my needs. I am trying to determine a price for the product. I am locating a specific product matching my criteria.Copyright Netmining 2010 - Confidential
  17. 17. Smart retargeting - automotive brand EU Run-on-networkAd views 100.000CTR 0,12%Visits 120Conversion 1,0%Leads 1 Copyright Netmining 2010 - Confidential
  18. 18. Smart retargeting - automotive brand EU Run-on-network Content retargetingAd views 100.000 100.000CTR 0,12% 0,31%Visits 120 310Conversion 1,0% 2,2%Leads 1 7 Copyright Netmining 2010 - Confidential
  19. 19. Smart retargeting - automotive brand EU Run-on-network Content retargeting Smart retargetingAd views 100.000 100.000 100.000CTR 0,12% 0,31% 0,54%Visits 120 310 540Conversion 1,0% 2,2% 5,3%Leads 1 7 29 Copyright Netmining 2010 - Confidential
  20. 20. twitter.com/mirekwasowicz tel. 603 702 504 mirek.wasowicz@netmining.com Copyright Netmining 2010 - Confidential

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