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cross channel
attribution
Presented by Mirek Wąsowicz
Nov, 2013
Goooooollllll !
Alonso

Ozil

Ronaldo

Kaka

Casillas

Pr o p r i e t a r y

&

C o n f i d e n t i a l

2!
Conversion
search click

retargeting click

search click
40%

display click
30%

15%
10%

display view
5%

Action

Desire
...
Pr o p r i e t a r y

&

C o n f i d e n t i a l
Pr o p r i e t a r y

&

C o n f i d e n t i a l
Pr o p r i e t a r y

&

C o n f i d e n t i a l
Pr o p r i e t a r y

&

C o n f i d e n t i a l
connecting online data with on-site behavior

Pr o p r i e t a r y

&

C o n f i d e n t i a l

8!
connecting online data with on-site behavior

Pr o p r i e t a r y

&

C o n f i d e n t i a l

9!
budget : 150.000 EUR
sales : 300
CPA
: 500 EUR


Pr o p r i e t a r y

&

C o n f i d e n t i a l
budget : 150.000 EUR
sales : 300
CPA
: 500 EUR


budget : 150.000 EUR
sales : 370
CPA
: 405 EUR


Pr o p r i e t a r y

&
...
Social Media
Paid Search
Pr o p r i e t a r y

&

C o n f i d e n t i a l
Dziękuję,


mirek.wasowicz@ignitionone.com

31!
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Atrybucja wielokanałowa – dlaczego last-click to zła metoda pomiaru?

Mirek Wąsowicz - IgnitionOne - Atrybucja wielokanałowa – dlaczego last-click to zła metoda pomiaru?

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Atrybucja wielokanałowa – dlaczego last-click to zła metoda pomiaru?

  1. 1. cross channel attribution Presented by Mirek Wąsowicz Nov, 2013
  2. 2. Goooooollllll ! Alonso Ozil Ronaldo Kaka Casillas Pr o p r i e t a r y & C o n f i d e n t i a l 2!
  3. 3. Conversion search click retargeting click search click 40% display click 30% 15% 10% display view 5% Action Desire Pr o p r i e t a r y & C o n f i d e n t i a l Interest Attention
  4. 4. Pr o p r i e t a r y & C o n f i d e n t i a l
  5. 5. Pr o p r i e t a r y & C o n f i d e n t i a l
  6. 6. Pr o p r i e t a r y & C o n f i d e n t i a l
  7. 7. Pr o p r i e t a r y & C o n f i d e n t i a l
  8. 8. connecting online data with on-site behavior Pr o p r i e t a r y & C o n f i d e n t i a l 8!
  9. 9. connecting online data with on-site behavior Pr o p r i e t a r y & C o n f i d e n t i a l 9!
  10. 10. budget : 150.000 EUR sales : 300 CPA : 500 EUR
 Pr o p r i e t a r y & C o n f i d e n t i a l
  11. 11. budget : 150.000 EUR sales : 300 CPA : 500 EUR
 budget : 150.000 EUR sales : 370 CPA : 405 EUR
 Pr o p r i e t a r y & C o n f i d e n t i a l
  12. 12. Social Media Paid Search Pr o p r i e t a r y & C o n f i d e n t i a l
  13. 13. Dziękuję, 
 mirek.wasowicz@ignitionone.com 31!

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