Keeping track of what you are doing Applying This Informationwith your website and how it is workingis essential to understanding it’s direct After you start getting the analytical data for youreffect on your business. Also, being able website, it is important that you review thisto easily identify what is working and information at regular intervals so that youwhat is not will save you time and become familiar with the web trends. You will alsomoney in the long run. become very focused on what is happening with your website in relationship to the KPI’s for yourWebsite Analytics site. This consistent focus on your website’s analytics will then help you make informed decisions as to the future needs and direction of your site, including where to invest future development or design budgets. Statistics In addition to web analytics and KPI’s, the use of statistics will add another dimension to the goalsStudying the behavior of your site of your website, without becoming overwhelmedvisitors will help provide you with a by too many types of data and which data is ofbetter understanding of what is working the utmost importance.and what is not. Web analytics provide The following types of statistics are some of theyou with web trafﬁc reports, which will most important factors to keep track of in ordertell you who is coming to your site, to continually upgrade your site and meet thewhere they are being referred from, and needs of your visitors.when they visited.They can also show you what each Referrersvisitor spends the most time looking at.Discovering where visitors are being These are the pages that a visitor was at prior toreferred from will help you learn which coming to your site. This means that the previoussearch engines and key-phrases are page has incorporated a link to your site. You willworking for you, and what changes deﬁnitely want to know who is linking to your site.need to be made.