Strategies for Deploying Accessible Video Captioning

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UBTech 2013: June 11, 2013

Accessibility is a growing concern:
- More than 1 billion people have a disability
- 56.7 million report a disability in the U.S.
- 48 million (20%) in U.S. have some hearing loss
- 11% of postsecondary students report having a disability
- 45% of 1.6 million veterans sought disability
- 177,000+ veterans claimed hearing loss

Captions convey all spoken content as well as relevant sound effects and are time-synchronized with the media. They provide accessibility to video content for people with hearing loss, as well as providing a number of other benefits.

Accessibility laws affecting captioning include Section 504 and Section 508 of the Rehabilitation Act, as well as the Americans with Disabilities Act and the 21st Century Communications and Video Accessibility Act.

The values of captions include:
- Accessibility for the deaf and hard of hearing
- Accessibility for ESL viewers
- Flexibility to view anywhere, such as noisy environments or offices
- Search
- Reusability
- Navigation, better UX
- SEO/discoverability
- Used as source for translation

Follow the slides above to learn how to add captions to your videos through 3Play Media.

Presenters:

Tole Khesin | VP Marketing, 3Play Media

Published in: Technology, Design
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Strategies for Deploying Accessible Video Captioning

  1. 1. Strategies for Deploying Accessible Video Captioning UBTech 2013, June 11, 2013 Tole Khesin tole@3playmedia.com Tel: 415-298-1206
  2. 2. Agenda Accessibility trends Captioning basics Process Accessibility legislation Value propositions Beyond captions Demos Open discussion
  3. 3. Accessibility: a Growing Concern • More than 1 billion people have a disability • 56.7 million report a disability in the U.S. • 48 million (20%) in U.S. have some hearing loss • 11% of postsecondary students report having a disability • 45% of 1.6 million veterans sought disability • 177,000+ veterans claimed hearing loss
  4. 4. What Are Captions? • Text that has been time-synchronized with the media • Captions convey all spoken content as well as relevant sound effects • Originated in the early 1980s from an FCC mandate for broadcast TV
  5. 5. What Are Captions? Terminology • Captioning vs. Transcription
  6. 6. What Are Captions? Terminology • Captioning vs. Transcription • Captioning vs. Subtitling
  7. 7. What Are Captions? Terminology • Captioning vs. Transcription • Captioning vs. Subtitling • Closed Captioning vs. Open Captioning
  8. 8. What Are Captions? Terminology • Captioning vs. Transcription • Captioning vs. Subtitling • Closed Captioning vs. Open Captioning • Post Production vs. Real-Time
  9. 9. How Are Captions Used?
  10. 10. Accessibility Laws Section 508 • • Added to Rehabilitation Act in 1986 Applies to federal agencies and organizations with federal subsidies Section 504 • • Part of Rehabilitation Act of 1973 Anti-discrimination law
  11. 11. Accessibility Laws Section 508 • • Added to Rehabilitation Act in 1986 Applies to federal agencies and organizations with federal subsidies Section 504 • • Part of Rehabilitation Act of 1973 Anti-discrimination law ADA • • • Updated in 2008 via ADAAA For schools, same requirements as Section 504 Netflix lawsuit implications
  12. 12. Accessibility Laws Section 508 • • Added to Rehabilitation Act in 1986 Applies to federal agencies and organizations with federal subsidies Section 504 • • Part of Rehabilitation Act of 1973 Anti-discrimination law ADA • • • Updated in 2008 via ADAAA For schools, same requirements as Section 504 Netflix lawsuit implications 21st Century Communications & Video Accessibility Act (CVAA) • Applies to content that airs on TV and the Internet.
  13. 13. Accessibility Laws CVAA Phase-In Timeline Phased In: All prerecorded programming that is not edited for Internet distribution Phased In: Live & near-live programming originally broadcast on television. Sep 30, 2013 : Prerecorded programming that is edited for Internet distribution. Mar 30, 2014: Archival programming
  14. 14. Value Propositions • Accessibility for deaf and hard of hearing • For ESL viewers • Flexibility to view anywhere, such as noisy environments or offices • Search • Reusability • Navigation, better UX • SEO/discoverability • Used as source for translation
  15. 15. Captioning Process 1. Upload 2. Download 3. Publish
  16. 16. Step 1. Upload Media Files
  17. 17. Step 2. Download Captions File
  18. 18. Captions Formats Common Caption Formats SRT YouTube and other web players DFXP Flash players SCC iPods, iTunes, DVD encoding SAMI Windows Media QT QuickTime STL DVD Studio Pro CPT.XML Captionate SBV YouTube RT Real Media WebVTT Emerging HTML5 Custom XML Custom formats Custom Text Custom formats Emerging standards for HTML5 SRT Example
  19. 19. Step 3. Publish Captions
  20. 20. Simplifying the Workflow Video Player / Platform Integrations
  21. 21. Captions Plugin • Works with most video players • SEO boost • Searchable • Free • Supports multiple languages • Customizable
  22. 22. Beyond Captions
  23. 23. Demos • Implementations of captions + transcripts • Examples of automated captioning workflows • Searchable, interactive video libraries
  24. 24. Results @ MIT OpenCourseWare 97% of students said interactive transcripts enhanced their learning experience
  25. 25. Results @ MIT OpenCourseWare 95% of students were able to find desired content using the search features
  26. 26. Results @ MIT OpenCourseWare 97% of students said the interactive transcripts were easy to use
  27. 27. Questions Tole Khesin 3Play Media tole@3playmedia.com Tel (415) 298-1206 Resources http://www.3playmedia.com/how-itworks/overview/

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