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Quick Start to Captioning 02-06-2020


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Learn the basics of how to add closed captions to online video to make it fully accessible, searchable, and SEO-friendly.

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Quick Start to Captioning 02-06-2020

  1. 1. Quick Start to Captioning ✋ Type questions in the Q&A window during the presentation ⏺ This webinar is being recorded & will be available for replay 💬 To view live captions, please click the CC icon 📱 l @3playmedia l #a11y
  2. 2. Hi, I’m Jaclyn. Content Marketing Associate at 3Play Media 2 I write content on all things video accessibility. Reach me at ��🏼 💻 ✍🏻 ��
  3. 3. Share your thoughts! 🐦 Go to Twitter 🔍 Search for @3playmedia 👍 Take the poll and follow us!
  4. 4. On today’s agenda... What are captions? 🔬 How do you create captions? ✍ Where do you publish captions? 🖥 Why should you caption? 👍 Who is 3Play Media? 🏢 Q&A
  5. 5. RELEVANT sound effects
  6. 6. Live Captioning vs. Closed Captioning In real-time For live events like webinars, streams, classes, meetings, or conferences Automatic or Stenographer Slight delays Computer processing or stenographer typing
  7. 7. Captions vs. Subtitles vs. Transcripts Captions assume the viewer can’t hear the audio. Subtitles translate the audio into another language. Transcripts contain text of the audio that isn’t time-coded.
  8. 8. So, how do you create closed captions?
  9. 9. ● Do it yourself ● Use ASR (Automatic Speech Recognition) ● Use a captioning vendor
  10. 10. How to create captions: DIY Set timings Use a software or do it manually. Convert format Check which formats your video player accepts. Transcribe your video Make sure to capture non-speech elements & include speaker IDs.
  11. 11. Our Process Human Editing Cleanup Human Quality Review Automatic Speech Recognition
  12. 12. Let’s talk caption quality.
  13. 13. Caption Quality Matters 99% accuracy rate 15 errors total per 1,500 words. Placement Captions are typically placed in the lower center of the screen, but should be moved when obstructing visual elements. DCMP, FCC, and/or WCAG standards
  14. 14. Note: For live captioning the accuracy is usually over 90%
  15. 15. How do you publish captions?
  16. 16. Publishing closed captions Sidecar file Encoded captions Open captions Integrations
  17. 17. Why should you caption?
  18. 18. ACCESSIBILITY A11y
  19. 19. 41% of videos are incomprehensible without sound or captions.
  20. 20. You’ll get more website traffic 16% increase In revenue earned by web pages with video transcripts compared to those without transcripts 135% Greater organic traffic for videos with captions according to Facebook 92% of consumers are watching video on mobile with the sound off.
  21. 21. Captions improve brand recall, verbal memory, and behavioral intent.
  22. 22. Video accessibility also benefits students 98.6% Of students find captions helpful 65% Of students use captions to help them focus 75% Of students that use captions said they use them as a learning aid
  23. 23. Accessibility lawsuits to know NAD v. Harvard & MIT NAD argued that educational online videos should be constituted as a public accomodation. NAD v. Netflix NAD argued that Netflix’s lack of closed captioning for streaming videos was a violation of the ADA.
  24. 24. Captions, Subtitles, Transcription, & Audio Description Closed captioning & Transcription Subtitles & Translation Audio Description Live automatic captioning
  25. 25. Goal: Make Accessible Video Easy Online Account System Fast & Reliable Turnaround Automated Workflows One Click Video Search Tools Audio Description
  26. 26. Online Certification Video Accessibility Certification Course available now! → Browse our free resources Monthly Webinars Taught by accessibility experts Portal of Resources Weekly blogs, free white papers, checklists, and research studies
  27. 27. Take the State of Captioning Survey Receive a full report on this year’s outlook for captioning. Help determine captioning trends for 2020. Be entered to win a Bose speaker or an Amazon Echo.
  28. 28. Questions? Comments?