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Centralizing Accessibility at a Large Organization

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Whether you are already captioning or thinking about starting to caption, this session will teach you why it's important and the many other benefits of it.

Published in: Technology
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Centralizing Accessibility at a Large Organization

  1. 1. WHAT ARE CAPTIONS?
  2. 2. WHY SHOULD YOU CAPTION?
  3. 3. 12%Captions increase view time on Facebook videos by 12% 41%Of videos are incomprehensible w/o sound or captions 80%Of Facebook viewers react negatively to videos autoplaying without sound or captions
  4. 4. THE a11y PICTURE 71%Of people with disabilities leave a website immediately if it is not accessible. 48 MILLIONAmericans are d/Deaf or hard of hearing. That’s 20%! 97%Of students say they have difficulty paying attention. 26 MILLIONAmericans live with invisible disabilities.
  5. 5. 98.6%Of students find captions helpful for learning 75%Use captions as a learning aid FOCUSIs the #1 reason students use captions for learning RESEARCH: www.3playmedia.com/student-research-study/
  6. 6. Closed captions can help everyone access your content! ▸ d/Deaf & hard of hearing viewers ▸ People who are visual learners ▸ Learning disabilities like dyslexia ▸ Sound-sensitive environments ▸ People who have trouble paying attention ▸ People who know English as a 2nd language
  7. 7. Closed captions also help you as a video publisher! ▸ Compliance with legal requirements ▸ Create other content from transcripts ▸ Increased views on social media ▸ Translation to reach a global audience ▸ Improve your video SEO metrics ▸ Make your video searchable
  8. 8. HOW DO YOU CREATE CAPTIONS?
  9. 9. A FEW WAYS ... DIY In-house Use a vendor
  10. 10. QUALITY STANDARDS
  11. 11. WHAT ABOUT SPEECH RECOGNITION?
  12. 12. 3PLAY PROCESS 1: Automatic Speech Recognition 2: Human Editing Cleanup 3: Human Quality Review
  13. 13. GOAL: MAKE ACCESSIBLE VIDEO EASY Online Account System Automated Workflows 1 Click Video Search Tools Audio Description
  14. 14. THANKS! Lily Bond Director of Marketing 3Play Media www.3playmedia.com lily@3playmedia.com

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