Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation

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On July 25, 3Play Media's Tole Khesin spoke at the REELSummit in San Francisco about the benefits of adding closed captions to online video. Adding closed captions or transcripts to a video helps with:
- SEO
- Accessibility for deaf and hard of hearing
- Better comprehension
- Flexibility to view in noise-sensitive environments
- Search & navigation
- User experience
- Legal compliance
- Content marketing
- Translation to foreign languages

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Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation

  1. 1. #reelsummit TOLE KHESIN | VP, MARKETING | 3PLAY MEDIA Closed Captions, Accessibility & SEO
  2. 2. #reelsummit About 3Play Media ‣ Closed captioning + subtitling + transcription ‣ Based in Cambridge, MA ‣ 800+ customers in media, entertainment, enterprise, education
  3. 3. #reelsummit Agenda ‣ What are captions? ‣ Benefits of captions & transcripts ‣ Accessibility laws ‣ Interactive demos
  4. 4. #reelsummit What Are Captions ‣ Text that has been time-synchronized with the media
  5. 5. #reelsummit What Are Captions ‣ Text that has been time-synchronized with the media ‣ Captions convey all spoken content and sound effects
  6. 6. #reelsummit What Are Captions ‣ Text that has been time-synchronized with the media ‣ Captions convey all spoken content and sound effects ‣ Originated in the early 1980s for broadcast TV
  7. 7. #reelsummit Terminology ‣ Captions vs. Transcript
  8. 8. #reelsummit Terminology ‣ Captions vs. Transcript ‣ Captions vs. Subtitles
  9. 9. #reelsummit Terminology ‣ Captions vs. Transcript ‣ Captions vs. Subtitles ‣ Closed vs. Open Captions
  10. 10. #reelsummit Terminology ‣ Captions vs. Transcript ‣ Captions vs. Subtitles ‣ Closed vs. Open Captions ‣ Post Production vs. Real-Time
  11. 11. #reelsummit Caption Formats SRT Example 01:02:53:14 94ae 94ae 9420 9420 01:02:55:14 942c 942c 01:03:27:29 94ae 94ae 9420 9420 SCC Example
  12. 12. #reelsummit Why Transcribe?
  13. 13. #reelsummit Why Transcribe? ‣ SEO
  14. 14. #reelsummit Why Transcribe? ‣ SEO +7% Search Traffic +389 Inbound Links
  15. 15. #reelsummit Why Transcribe? ‣ SEO ‣ Accessibility for deaf and hard of hearing 48 MillionAmericans with some hearing loss
  16. 16. #reelsummit Why Transcribe? ‣ SEO ‣ Accessibility for deaf and hard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments 80%Closed caption users who don’t have any hearing loss
  17. 17. #reelsummit Why Transcribe? ‣ SEO ‣ Accessibility for deaf and hard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Search + navigation = better user experience
  18. 18. #reelsummit Why Transcribe? ‣ SEO ‣ Accessibility for deaf and hard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Search + navigation = better user experience ‣ May be required by law
  19. 19. #reelsummit Why Transcribe? ‣ SEO ‣ Accessibility for deaf and hard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Search + navigation = better user experience ‣ May be required by law ‣ Content marketing
  20. 20. #reelsummit Why Transcribe? ‣ SEO ‣ Accessibility for deaf and hard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Search + navigation = better user experience ‣ May be required by law ‣ Content marketing ‣ Translation to foreign languages
  21. 21. #reelsummit Accessibility Laws Rehabilitation Act: Sections 508, 504 ‣ Covers federal agencies and orgs with federal subsidies ADA: Titles II, III ‣ Covers public and commercial entities ‣ Netflix lawsuit: What is a “place of public accommodation”? CVAA ‣ Covers Internet content that aired on TV ‣ July 11, 2014 ruling: Clips require captions too
  22. 22. #reelsummit CVAA Certification
  23. 23. #reelsummit Interactive Video Search (1/2)
  24. 24. #reelsummit Interactive Video Search (2/2)
  25. 25. #reelsummit Thank you Tole Khesin | 3Play Media tole@3playmedia.com +1.617.764.5189 X103

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