Prototyping for Business Outcomes at ModevUX

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A presentation on early-stage prototyping given at ModevUX titled "Prototyping for Business Outcomes." The presentation was given by Jessica Hall, Director of 3Pillar Global's Innovate Practice, and Erik Isaksen, a Senior UX Engineer at 3Pillar Global. In the talk, Jessica and Erik discuss how to identify business outcomes, what prototypes are and are not, how to scope a prototype, and more.

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Prototyping for Business Outcomes at ModevUX

  1. 1. Prototyping for Business Outcomes
  2. 2. GOALS Today you will learn: •  How to identify a business outcome •  What a prototype is and how to use it •  How to scope a prototype •  How to effectively engage clients/stakeholders
  3. 3. 3 WHAT IS A BUSINESS OUTCOME? Examples Secure outside funding Target a new customer segment Increase revenue from existing customers Neutralize a competitor Reduce cost Increase conversion rate Increase customer engagement
  4. 4. 4 MEET OUR FAKE PROJECT Flickr,  vtcookie97  
  5. 5. 5 Arwen O'Reilly, Flickr
  6. 6. 6 I HAVE AN IDEA
  7. 7. 7 I HAVE AN IDEA What does it look like? Do customers want it? Is it right for my business?
  8. 8. 8 A prototype is a tool for testing ideas, assumptions and customer segments that allows for quick iterations.
  9. 9. WE NEED TO •  Take a user and business outcome driven approach •  Release often •  Validate early with customers •  Show internal stakeholders instead of telling with huge documents •  Help developers understand the product quickly
  10. 10. 10
  11. 11. 11 WHAT TYPICALLY HAPPENS IN AN INNOVATE WEEK 1 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY WEEK 2 WEEK 3 WEEK 4 Workshop Rapid User Research Idea Exploration Idea Exploration Testing Prototyping Planning/ Prototyping Prototyping/ Client Demo Prototyping Testing Prototyping Planning/ Prototyping Prototyping/ Client Demo Prototyping Testing Refine Prototype Evaluation Refine Prototype/Build Pitch Deck Refine Prototype/Build Pitch Deck Refine Prototype/Build Pitch Deck
  12. 12. 12 What needs to be prototyped?
  13. 13. 13 SETTING AND MANAGING EXPECTATIONS Lo Hi Lo Hi Lo Hi FIDELITY FUNCTIONALITY CONTENT/DATA
  14. 14. 14 DEMO PLANNING What are we trying to validate? Who is driving the demo? What needs to be functional vs static? What role does the data/content play?
  15. 15. 15 EFFECTIVELY ENGAGING THE CLIENT Photo  by  Jessica  Hall  
  16. 16. 16 KEY TAKEAWAYS Engage early and often Test for business outcomes Start small, but start
  17. 17. 17 Qand A
  18. 18. 18 THANKS! Jessica Hall Director, Innovate Practice jessica.hall@3pillarglobal.com @JessHallway Erik Isaksen Senior UX Engineer erik.isaksen@3pillarglobal.com @eisaksen WE’RE HIRING A SENIOR UX DESIGNER

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