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Companies like PBS have all new challenges in meeting their customer demands with the increasing adoption of disruptive technologies. Simply taking content delivered across traditional channels like the TV and website no longer apply. To build a meaningful experience that leverages the vast amounts of content – PBS and 3Pillar developed a ground-up meta-data architecture that combined the two very disparate worlds of structured and unstructured data. This metadata strategy allows PBS to be predictive in serving up content; it allows PBS to run analytics for improving the experience and optimizing their business strategy.