3M Visual Attention Service

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3M Visual Attention Service is a radically new software service from 3M that enables you to predict where a viewer’s attention will go in a scene. By understanding how the human visual system works, the software quickly and accurately measures how effective images are at achieving your visual goals.

Published in: Design, Technology, Art & Photos
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3M Visual Attention Service

  1. 1. What Gets Attention? 3M Visual Attention Service 3m.com/vas
  2. 2. What Gets Attention?
  3. 3. What Gets Attention? FACES
  4. 4. What Gets Attention?
  5. 5. What Gets Attention? LARGE TEXT HIGH CONTRAST IMAGES
  6. 6. What Gets Attention? What if you could take advantage of how your brain works to predict what got attention?
  7. 7. What we think we see
  8. 8. This is what we really see at any given time
  9. 9. What Gets Attention? In the first 3-5 seconds can be very different than what we think!
  10. 10. TESTwhat Gets Attention. www.3m.com/vas
  11. 11. from this to this Get attention to the headline text “THE WORLD. IN YOUR POCKET”
  12. 12. from this to this Get attention from belt to logo and headline text
  13. 13. from this to this Get attention from belt to logo and headline text
  14. 14. Test Visual Effectiveness •Web sites •Signage •Retail Environments •Ads & Packages
  15. 15. Take pictures and process them directly on your mobile device
  16. 16. Test designs while designing and analyze them in the environment
  17. 17. Build 3M VAS into your application with the 3M VAS software developer kit
  18. 18. 3M Visual Attention Service • Scientific feedback based on over 30 years of Vision Science research • Rapid design feedback in seconds • Flexible Access through web or free Photoshop plug-in • Validated (see case study on web page)
  19. 19. Connect with 3M VAS Learn more and sign up at www.3m.com/vas Try it for free !

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