1. Clinical Innovation
Congress 2016
10 March 2016
Tower Bridge Hotel. London
What would happen if we
took a Mobile First approach
when designing Clinical Trials?
#CIC2016

2. Clinical Innovation
Congress 2016
For a copy of this slide deck:
@mHealth
http://twitter.com/mHealth

3. Clinical Innovation
Congress 2016
David Doherty
CoFounder, 3GDoctor
3G Doctor: Documented Mobile
Video Consultations with
registered Doctors 24x7
http://twitter.com/mHealth

4. Clinical Innovation
Congress 2016
Launched in 2006
http://3GDoctor.com

5. Clinical Innovation
Congress 2016
Available 24x7 for a cost of
only £35 per Consultation.
http://3GDoctor.com

6. Clinical Innovation
Congress 2016
Simply register on the secure
3GDoctor.com website.
http://3GDoctor.com

7. Clinical Innovation
Congress 2016
Top up your Account.
http://3GDoctor.com

8. Clinical Innovation
Congress 2016
Create or Share a PHR.
http://HealthVault.com

9. Clinical Innovation
Congress 2016
Share your concerns with
the help of an Interactive
Medical History
Questionnaire.
http://MedicalHistory.com

10. Clinical Innovation
Congress 2016
Share any additional
information you feel could
be helpful (eg. Photos,
Websites, YouTube
Videos).
http://3GDoctor.com

11. Clinical Innovation
Congress 2016
A Doctor will review the
info you shared &
conduct any neccessary
research before Video
Calling you.
http://3GDoctor.com

12. Clinical Innovation
Congress 2016
The Video Consultation
normally lasts no more
than 10 minutes.
http://3GDoctor.com

13. Clinical Innovation
Congress 2016
Login after your Consult
to view, download & print
off your comprehensive
written Consultation
Report.
http://3GDoctor.com

14. Clinical Innovation
Congress 2016
This document includes
an action plan to ensure
the next move you make
is the right one.
http://3GDoctor.com

15. Clinical Innovation
Congress 2016
After every Consult we
ask Patients to share
feedback to help us
improve the service we
offer.
http://3GDoctor.com

16. Clinical Innovation
Congress 2016
We're not a replacement
for a Family Doctor (the
best place for you to get
care).
http://3GDoctor.com

17. Clinical Innovation
Congress 2016
We're not selling Prescriptions.
http://3GDoctor.com

18. Clinical Innovation
Congress 2016
The Patient is our only
customer & we aren't
involved in selling
personal information.
http://mhealthinsight.com/2014/10/12/

19. Clinical Innovation
Congress 2016
The Patient is our only
customer & we aren't
involved in selling
personal information.
http://mhealthinsight.com/2014/10/12/

20. Clinical Innovation
Congress 2016
We provide you with the
documented advice of
impartial, independent
Doctors.
http://3GDoctor.com

21. Clinical Innovation
Congress 2016
We help by listening,
supporting, understanding,
reassuring, explaining and
advising.
http://3GDoctor.com

22. Clinical Innovation
Congress 2016
Talk to us about how we
can add value to your
clinical trials.
http://3GDoctor.com

23. Clinical Innovation
Congress 2016

24. Clinical Innovation
Congress 2016
My first memory in life:
the sound of Telecoms
in Healthcare.

25. Clinical Innovation
Congress 2016
My first memory in life:
the sound of Telecoms
in Healthcare.

26. Clinical Innovation
Congress 2016
My first memory in life:
the sound of Telecoms
in Healthcare.

27. Clinical Innovation
Congress 2016
10p provided access to the
most powerful Technology
in the world's best Hospital.

28. Clinical Innovation
Congress 2016
10p provided access to the
most powerful Technology
in the world's best Hospital.

29. Clinical Innovation
Congress 2016
1995.

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Congress 2016
I'm the only person with
a Mobile Phone.

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Congress 2016
In case you didn't believe me

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Congress 2016
My first experience looking
up something for a Patient

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Congress 2016
I wondered why I felt
like a fraud

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Congress 2016
We weren't being taught
to work with Patients &
their information

35. Clinical Innovation
Congress 2016
“It is not enough to do your best,
you must know what to do
and then do your best”
W Edwards Deming

36. Clinical Innovation
Congress 2016
https://www.hisi.ie/hisi/certification/mhealth

37. Clinical Innovation
Congress 2016
http://wikipedia.com
What is mHealth?

38. Clinical Innovation
Congress 2016
http://wikipedia.com
What is mHealth?
“The mHealth field has emerged
as a sub-segment of eHealth”

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Congress 2016
What is eHealth?
http://wikipedia.com

40. Clinical Innovation
Congress 2016
What is eHealth?
“Healthcare Practice using
the Internet”
http://wikipedia.com

41. Clinical Innovation
Congress 2016
What is eHealth?
“Healthcare Practice using
the Internet”
http://wikipedia.com

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Congress 2016
eHealth stops being interesting when you work out
how to use an iPhone...
http://dummies.com/how-to/consumer-electronics/iPhone.html

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Congress 2016
The biggest problem with eHealth Record theft?

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Congress 2016
The biggest problem with eHealth Record theft?
Patients NEVER had access to data
that is now shared with criminals

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Congress 2016
http://mhealthinsight.com/2012/02/24/
Mobile First Kaiser Permanente: 0 to 1 Million in 1 Month

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Congress 2016
When mHealth is an idea: It'll never work
Volvo C60 Automatic Braking Test #Fail

47. Clinical Innovation
Congress 2016
When mHealth works: It's a fad
Stanley the Driverless Car

48. Clinical Innovation
Congress 2016
When mHealth isn't a fad: What's it doing to our Jobs,
Culture, Children, Parents, Society?!?!?!
http://mHealthInsight.com/2015/05/15/

49. Clinical Innovation
Congress 2016
m is for Mobile – the newest mass media
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/

50. Clinical Innovation
Congress 2016
Unique attributes of Mobile as a mass media
1st – mobile is personal
2nd – mobile is permanently carried
3rd – mobile is always on
4th – mobile has a built-in payment channel
5th – mobile is available at the point of creative impulse
6th – mobile is most accurate at measuring its audience
7th – only mobile can capture the social context of consumption
8th – only mobile can offer augmented reality
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/

51. Clinical Innovation
Congress 2016
Mobile isn't a subset of the Internet
There are
Landline phones
1.1B
TomiAhonen.com Mobile Industry Almanac

52. Clinical Innovation
Congress 2016
Mobile isn't a subset of the Internet
There are
PCs
(desktops+laptops
+netbooks+tablet PCs)
1.5B
TomiAhonen.com Mobile Industry Almanac

53. Clinical Innovation
Congress 2016
Mobile isn't a subset of the Internet
There are
TVs
2B
TomiAhonen.com Mobile Industry Almanac

54. Clinical Innovation
Congress 2016
Mobile isn't a subset of the Internet
There are
mobile subscriptions
7.1B
TomiAhonen.com Mobile Industry Almanac

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Congress 2016
Mobile isn't a subset of the Internet
68%Say they check their phone
within 15 mins of waking up
Google Consumer Surveys Aug 2015 n=729

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Congress 2016
Mobile isn't a subset of the Internet
We check our mobiles
a day
150
Kleiner Perkins C&B Internet Trends Report 2013

57. Clinical Innovation
Congress 2016
Mobile isn't a subset of the Internet
>>>
http://MobileMoneyRevolution.co.uk

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Congress 2016
http://mhealthinsight.com/2010/03/22/
2000-2010: the Nokia Decade

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Congress 2016
http://mhealthinsight.com/2010/03/22/
2010-2020: the mHealth decade

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Congress 2016
The global opportunity to go Mobile 1st
with Clinical Trials
http://mHealthInsight.com/2009/11/10/

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Congress 2016
Imagine if the born mobile generation
designed Clinical Trials?

62. Clinical Innovation
Congress 2016
Imagine if the born mobile generation
designed Clinical Trials?

63. Clinical Innovation
Congress 2016
Imagine if the born mobile generation
designed Clinical Trials?

64. Clinical Innovation
Congress 2016
Ever seen an iPad manual?

65. Clinical Innovation
Congress 2016
Ever seen an iPad manual?

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Congress 2016
Why can't interactions with Clinical Trials be simple & easy?
Google “Dominos Pizza Easy Order”

67. Clinical Innovation
Congress 2016
Mobile is transforming the Internet into a network of devices
http://twitter.com/UnderStudyPanc/

68. Clinical Innovation
Congress 2016
Mobile is transforming the Internet into a network of devices
“I just made that number up
to stop Mum worrying”
http://twitter.com/UnderStudyPanc/

69. Clinical Innovation
Congress 2016
http://mhealthinsight.com/2015/02/09/
Embedded Connectivity reduces Complexity

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Congress 2016
Mobile is transforming the Internet into a network of devices
http://TelCare.com

71. Clinical Innovation
Congress 2016
“...we see mHealth as one of the tools in fighting the spread of
diabetes & making the lives of people with diabetes better.
The key however is really ensuring that mHealth is embedded
within healthcare programmes. It’s not an optional
add on extra but it’s part of how we do good
healthcare with people who have diabetes...”
Petra Wilson, CEO
International Diabetes Federation
http://YouTube.com/watch?v=tocZ7s4F8nA

72. Clinical Innovation
Congress 2016
American Academy of Opthalmology has rebranded
to emulate the brand style of Apple Inc
http://mHealthInsight.com/2015/11/26/

73. Clinical Innovation
Congress 2016
“When Digital Technologies Converge
they Converge to Mobile”
http://twitter.com/TomiAhonen

74. Clinical Innovation
Congress 2016
http://myownfone.com
“When Digital Technologies Converge
they Converge to Mobile”

75. Clinical Innovation
Congress 2016
http://11Health.com
“When Digital Technologies Converge
they Converge to Mobile”

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Congress 2016
“When Digital Technologies Converge
they Converge to Mobile”
http://www.withings.com/eu/en/products/blood-pressure-monitor/

77. Clinical Innovation
Congress 2016
“When Digital Technologies Converge
they Converge to Mobile”
http://www.withings.com/eu/en/products/smart-body-analyzer/

78. Clinical Innovation
Congress 2016
“When Digital Technologies Converge
they Converge to Mobile”
http://www.withings.com/us/withings-aura.html

79. Clinical Innovation
Congress 2016
“When Digital Technologies Converge
they Converge to Mobile”
http://Starkey.com/hearing-aids/technologies/halo-wireless-hearing-aids/

80. Clinical Innovation
Congress 2016
“When Digital Technologies Converge
they Converge to Mobile”
http://www.digisight.net/digisight/paxos-scope.php

81. Clinical Innovation
Congress 2016
“When Digital Technologies Converge
they Converge to Mobile”
http://Alivecor.com

82. Clinical Innovation
Congress 2016
“When Digital Technologies Converge
they Converge to Mobile”
http://Alivecor.com

83. Clinical Innovation
Congress 2016
“When Digital Technologies Converge
they Converge to Mobile”
http://mHealthInsight.com/2015/04/11/

84. Clinical Innovation
Congress 2016
“When Digital Technologies Converge
they Converge to Mobile”
http://www.resmed.com/us/en/consumer/s-plus.html

85. Clinical Innovation
Congress 2016
“When Digital Technologies Converge
they Converge to Mobile”

86. Clinical Innovation
Congress 2016
“When Digital Technologies Converge
they Converge to Mobile”

87. Clinical Innovation
Congress 2016
“When Digital Technologies Converge
they Converge to Mobile”
Notice how the screen
in the consulting room
is always pointed at the
wrong person?

88. Clinical Innovation
Congress 2016
“When Digital Technologies Converge
they Converge to Mobile”

89. Clinical Innovation
Congress 2016
“Healthcare will become a Mobile Experience,
we will drop the Health in mHealth not the m”
http://twitter.com/mHealth

90. Clinical Innovation
Congress 2016
Is Privacy a battle we've already lost?
“Based in Los Angeles, the company painstakingly built a
database that matches 83 million specific places around the
world – businesses, schools, parks, parks, hospitals and so on
– with GPS coordinates as well as attributes such as whether
they're upscale or downmarket. The company aggregates
location data on 600 million monthly mobile users”
Factual Inc

91. Clinical Innovation
Congress 2016
It's cheaper to distribute quality Health info than water
We check our mobiles
a day
http://mHealthInsight.com/2015/04/11/

92. Clinical Innovation
Congress 2016
How would the HyperLoop team Design a Clinical Trial?
http://HyperLoop.com

93. Clinical Innovation
Congress 2016
http://mHealthInsight.com
The Future of Technology is Mobile
& the Future of Clinical Trials
is already in your Pocket.

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Congress 2016
http://mhealthinsight.com/2013/12/27/

95. Clinical Innovation
Congress 2016
https://www.youtube.com/watch?v=BFmb9OL-oq0
Promise me you'll never wear a pink ribbon in my name or drop a
dollar into a bucket that goes to breast cancer “awareness” for
“early detection for a cure” Laurie Becklund RIP

96. Clinical Innovation
Congress 2016
http://apple.com/researchkit/

97. Clinical Innovation
Congress 2016
@mHealth
mHealth Insight.com
Thank you!
http://about.me/mHealth/ http://twitter.com/mHealth http:///mHealthInsight.com