Ciara presentation

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  • Ciara presentation

    1. 1. GSMA-mHA Mobile Health Summit 2011<br />Fiona O’Carroll, EVP, New Ventures & Innovation<br />
    2. 2. Can Mobile Enhance Learning?<br />2<br /><ul><li>Investigation across Tanzania with local community health workers (CHWs)
    3. 3. 5 different locations, representing city, slums, small towns, shanty towns and villages
    4. 4. 60+ CHWs interviewed
    5. 5. Interactive application on 5 year old Nokia mobile to bring experience to life</li></li></ul><li>The Mobile Phone Application<br />Created in Dar with local participants<br />Audio, Text, Picture, Video, SMS versions<br />3<br />
    6. 6. Findings: Media, Learning, Community<br /><ul><li>Collaboration
    7. 7. Community
    8. 8. Engagement
    9. 9. Storytelling
    10. 10. Assessment </li></ul>4<br />
    11. 11. Findings: Recognition & Reward<br />5<br /><ul><li>Certificates on course completion
    12. 12. Print versions provided on the ground via NGO partnerships
    13. 13. Featured interviews with CHWs
    14. 14. Chance to share concrete learning
    15. 15. Together: giving CHWs lasting value
    16. 16. A reward for their effort: recognition of their importance in the community</li></li></ul><li>Findings: Building Local Capacity<br />Potential to benefit other parts of community<br />Use local capacity to create new content & maintain service<br />Help develop local media & IT skills: local production costs, not ‘western’<br />Sustainable service<br />Toll-free was not essential: with appropriate rewards CHWs highly motivated<br />6<br />
    17. 17. Findings: Summary<br />High level of motivation to use the service<br />Recognition of chance for mobile to help with real needs readily apparent<br />Clearly understood by target audience<br />Media is not driving factor<br />Audio and SMS alone on simple handsets can answer real needs<br />Desire and need to learn overrides media considerations<br />7<br />
    18. 18. Can Mobile Enhance Learning?<br />In the words of the CHWs:“ ”<br />8<br />With a teacher we can help the few.With mobile, we can help the many<br />

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