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Crandall ppt


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Crandall ppt

  1. 1. Robert Crandall Former CEO of American Airlines
  2. 2. Basic History • Born on December 6, 1935 in Westerly, Rhode Island • Son of Lloyd E. Crandall, an insurance salesman and Virginia Crandall, a homemaker. Married Margaret Jan Schmults and had three kids.
  3. 3. Education • Attended William and Mary College from 1953 to 1955. • Attended the University of Rhode Island in 1957. • Attended the University of Pennsylvania in 1960.
  4. 4. Prior Work Credit supervisor for Eastman Kodak from 1960 to 1962. Computer programming division supervisor for Hallmark Cards from 1962 to 1966. Assistant treasurer for Trans World Airlines from 1966 to 1970. Senior vice president and treasurer for Bloomingdale’s in 1973. Senior vice president of finance for American Airlines from 1973 to 1974. Senior vice president of marketing for American Airlines from 1974 to 1976. President and chief operating officer for American Airlines from 1980 to 1985.
  5. 5. Prior Work continued • From 1985 to 1998, Crandall was the president, chief executive officer, and chairman of the board for the AMR Corporation.
  6. 6. Company Information • American Airlines was founded in 1934. • In 2008, the airline gave services to about 150 destinations in North America, the Caribbean, Latin America, Europe, and Asia. • AMR Eagle and American Connection carriers have service connected from 8 of America’s congested cities to smaller markets in the US, Canada, Mexico, and the Caribbean.
  7. 7. Company Information cont. • American Airlines is a founding member of the One World Alliance,. • It allows member airlines to give customers more service and benefits than what an individual airline could provide. • American Airlines is 1 of the largest air freighters in the world with a long range of freight and mail services throughout its system in its passenger fleet.
  8. 8. Crandall’s Position • Was the toughest CEO in the airline industry. • He had a reputation for relentlessly going after the best return for shareholders of AA and AMR Corporation. • Was known to fire friends as quickly as foes as he saw it best for the company. • Was responsible for new innovations that make air travel easier and faster.
  9. 9. Crandall’s Position cont. • Saved American Airlines millions of dollars when he came up with the first yield management system. Came up with supersaver airfares. • He is currently a spokesman for the airline industry and a member of the Federal Aviation Administration Management Advisory Council.
  10. 10. Works Cited • • •