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36kr 开放日资料20120214

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36kr 开放日资料20120214

  1. 1. 米途订酒店 简单旅行,简单生活 www.miot.cn
  2. 2. 赖洪波COO 邓熔CEO 方敏VP
  3. 3. • 米途的设计观 – 设计体验不是UI,不是GUI – 设计体验必须围绕insight来进行• Insight三元素 – 状态 – 窘境 – 期望
  4. 4. • 米途是如何根据insight来设计产 品的?客户所面临的窘境及所对 应的解决方案: – 房源 – 价格 – 服务 – 操作体验 • 交互:简单易用,无需注册 • 速度:45秒完成预订 • 一致性:适应各种网络状态
  5. 5. • 产品视频演示 – http://v.youku.com/v_show/id_XM zMwNzA0ODQ4.html• 产品流量对比 米途 携程 达人
  6. 6. 欢迎试用 米途订酒店 THANKS!!

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