20111119 start up-weekend_face_recognition_v5


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20111119 start up-weekend_face_recognition_v5

  1. 1. Use Your Camera. Add New Friends.
  2. 2. Getting toknow people is hard Finding interesting people through life is rare And you often end up Tom Hall loosing contacts, paper, cards, phone numbers You loose opportunities!
  3. 3. FACED.me• Use the camera• Recognize a person• Add or Tag them to your networks• INSTANTLY!• Keep them in the cloud
  4. 4. Huge Market in Social Networks and Smartphones • Only in 2Q11, 107 million smartphones were sold worldwide • Facebook alone has 800 million registered users (>20 million in Brazil and growing) • Sale of apps and in-app purchases across smartphones & tablets will be $7.3 billion in 2011 rising to $36.7 billion by 2015Source: TAT -http://www.visionmobile.com/blog/2011/01/rim-a-leap-ahead-in-user-experience-but-can-it-execute/Canalys http://www.canalys.com/newsroom/app-stores-direct-revenue-exceed-14-billion-next-year-and-reach-close-37-billion-2015
  5. 5. Show me the money!What users get? Each time the that Every week, the user Users download the the application is gets 5 more application with 50 used, 1 FacedPoints to use free FacedPoints FacedPoint is (max of 50 allowed) consumed # FacedPoints PriceWhat users can get? Pre-paid 100 $10 FacedPoints Professional 2,000 / month $25 / month Package
  6. 6. Proprietary IP creates barriers tonew entrants  Real time - Less than 1 second to recognize Fast  Registration integrated with Facebook, Linkedin and Twitter  Identify different facial points Precise  Works with different light levels & background condition  Both local and international patentsPatented filled through the PCT
  7. 7. Direct Competitors? Not really. Potential(?) Competitors Potential new entrants  Announced in Feb/2010 a similar product in development  Focused on one single social network Research In Motion  Product was not launched yet (dead?)  Linkedin exclusive and Business card centric  Cost before acquisition ($2.99 download + $0.25/card) Small  Time to develop face players recognition technology  Business card - OCR – less accurate  High price (300 cards = $79.95)  Connected to multiple social networks Faced.me  Do not depend on business card Advantages  Easy and simple to useSource: TAT -http://www.visionmobile.com/blog/2011/01/rim-a-leap-ahead-in-user-experience-but-can-it-execute/, Crunchbase
  8. 8. Marketing PlanHow do we get users: Viral/Referral (recommend and earn points) Integration with social networks Incubator contacts Tech Blogs/Bloggers
  9. 9. Looking for a partner, not an investor! Revenue vs. EBIT (US$‘000) 3,321 Revenue 2,562 2,070 1,660 1,281 EBIT 919 932 200 276 20 2012 2013 2014 2015 2016 # Faced.me users(000) 1,000 2,000 3,200 3,500 4,100 # Premium users(000) 20 65 130 140 170 US$ / premium user 10 14 16 18 20 Investment needed: USD 100k (for R&D) Post-money valuation: USD 1,000k
  10. 10. NON-EXHAUSTIVE Potential Exits Acquired Context Deal Value Acquirer  Acquired by Research in Motion for nearly $130M $130M, with an impressive 5.5x multiplier over 2009 revenues of $23.6M  Social networking aggregator - Aimed to be a one $47.5M stop shop for all your social networking updates and news items  Social networking service - organizes social media $10.0M data, filters and analyzes information, and presents it in a way that is consumable and relevant.  Acquired in January/2011 after 1.8M business $2.4M card scanned  Pittsburgh-based face recognition technology N/A  Algorithms that improve peoples online social interaction N/A  Founded a little over a year before the acquisitionSource: Crunchbase, Blogs
  11. 11. Experienced Team: Engineering, Design,Strategy and Business development Alexandre Rezende Fernando Pauer  8 years of experience in IT, 2 in Tech Sales in  Owner Pauer Solutions, consulting of Web and the Mobility Market SAP (clients Suzano, Volkswagen, FEMSA)  1 year working in Europe  12 years of experience in IT  BsC in Computer Engineering from Unicamp  Graduate studies in Game Development Pedro Saad Marco Vanossi  Owner and Publishing Manager at Editora  Founder of ClickPick, app for image Brasileira and Produtora Brasileira recognition based check-in’s  Contract to license Pelé image until 2016 (after  Founded one of the first search engines in World Cup and Olympic Games in Brazil) Brazil, called RadarWeb at the age of 14  Masters in Management, BsC in Law, PUC-  Based in Mountain View, CA SP and MBA, FGV Thalis Antunes Thiago Teodoro  Over 9 years of experience in IT  Manager in the Corporate Strategy at HP in  Workingin Embedded systems Palo Alto, CA  Undergrad in Computer Engineering  Over 6 years of Strategy Consulting experience at Accenture  MBA from Tuck at Dartmouth and BsC in Computer Science from Unicamp Investors: Your face here