Analysis of my music video
Using conventions <ul><li>In order to make sure my music video could be identified as an R&B one, I implemented certain ge...
<ul><li>I also decided to include many fades in the transitions during the editing process as this is used by many R&B mus...
Challenging convention <ul><li>The style of dancing we chose to use in this video is quite  contemporary with loads of spi...
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Analysis Of My Music Video

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Analysis Of My Music Video

  1. 1. Analysis of my music video
  2. 2. Using conventions <ul><li>In order to make sure my music video could be identified as an R&B one, I implemented certain genre characteristics. I decided to stick with a typical format of a female R&B video which consists of dance routine and narrative. </li></ul><ul><li>Like most R&B videos there is a direct relationship between the lyrics/music and visuals amplifying it </li></ul><ul><li>We used many close ups in the video in order to sell the artist and voyeuristic treatment of the female for sex appeal </li></ul>‘ fly you out to superland’ ‘ I swear I’ll never leave you’
  3. 3. <ul><li>I also decided to include many fades in the transitions during the editing process as this is used by many R&B music video editors to make the video appear to flow creating a subtle effect </li></ul>Developing conventions <ul><li>Instead of using a number of different locations where the artist preformed by themselves, we instead developed this idea by having the artist in the same building but moving around to different parts. </li></ul>
  4. 4. Challenging convention <ul><li>The style of dancing we chose to use in this video is quite contemporary with loads of spins, to highlight the softness of the song and lyrics. This is a challenge to R&B videos as it normally consists of street dancing </li></ul><ul><li>We also decided to have the video end as it started, in quite a sad way, contradicting the lyrics to show an unresolved situation (and telling the story of a relationship that doesn’t really get to develop as they end in separate places). This is challenge of R&B videos so they normally end up with some sort of happy ending or resolution </li></ul>

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