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Twitter & the Consumer-Marketer Dynamic

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Twitter & the  Consumer-Marketer Dynamic A look at how consumers and brands are using Twitter – and how marketers can apply consumer use patterns to improve their own presences on the platform. A 360i White Paper July 2010
Key Finding 1: Twitter is primarily for people, not corporations. ,[object Object],[object Object],SHARE OF CONTENT/CONVERSATIONS ON TWITTER
Key Finding 1: Twitter is primarily for people, not corporations. ,[object Object],[object Object],TOP INDUSTRY CATEGORIES BY SHARE OF BRAND MENTIONS
Key Finding 2: Twitter makes the private space public. ,[object Object],[object Object],[object Object],PROTECTED VS. UNPROTECTED TWEETS
Key Finding 3: Companies tend to talk at people – not with them.  ,[object Object],[object Object],[object Object],CATEGORIES OF STATUS UPDATES AMONG CONSUMERS
Conclusion ,[object Object],[object Object],Download the complete report: http://www.360i.com/TwitterWhitepaper
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Twitter & the Consumer-Marketer Dynamic

  • 1. Twitter & the Consumer-Marketer Dynamic A look at how consumers and brands are using Twitter – and how marketers can apply consumer use patterns to improve their own presences on the platform. A 360i White Paper July 2010
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.