A Mobile Day in the Life - 360i Digital Marketing Summit

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360i VP of Emerging Media David Berkowitz's presentation from 360i's Digital Marketing Summit

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A Mobile Day in the Life - 360i Digital Marketing Summit

  1. 1. David Berkowitz VP Emerging Media 360i @dberkowitz [email_address]
  2. 2. 1946 1 st mobile phone call
  3. 3. 1970s-80s car phone
  4. 4. 1980-1990s cordless phone
  5. 5. 1990s-2000s cellphone
  6. 6. mid 2000s-today smartphone
  7. 7. ?
  8. 8. 2011- megaphone
  9. 9. 2011- MEGAphone http://www.mgelectronics.com/productlisting.cfm?categoryid=10
  10. 10. why this matters:
  11. 11. 1. you’re living in the age of the mega phone
  12. 12. 2. this decade, BILLIONS of consumers will have MEGA phones
  13. 13. 3. MEGA phones play a role in every of our day
  14. 14. 4. it’s time to a m p l i f y everything you do (starting… now)
  15. 16. INFO OVERLOAD AHEAD
  16. 17. http:/bit.ly/berkyDMS Wash down with a pint of Guinness Do not operate heavy machinery while clicking BIT.LY LINK
  17. 18. 24 hours in The Age of the MEGAphone
  18. 19. 4am Day 2 4am
  19. 21. 4am Day 1: Sleep Science 4am
  20. 22. 5am: WakeMate 5am
  21. 23. 6am: Lark 6am
  22. 25. 7am: FitBit, FitFu 7am
  23. 26. m 8am
  24. 28. 9am
  25. 30. 10am: Summify, Aurasma 10am
  26. 31. 11am
  27. 32. 12pm
  28. 33. 1pm
  29. 34. 2pm
  30. 35. 3pm
  31. 38. 4pm
  32. 39. 5pm
  33. 42. 6pm
  34. 45. 7pm
  35. 47. 8pm
  36. 50. 9pm
  37. 51. *Please drink responsibly
  38. 54. 10pm
  39. 56. 10pm: (figure out plans) Localmind, ChaCha – note Google Deals, ask about Pommes Frites 11pm
  40. 57. 12am
  41. 60. Sven B. 1am
  42. 61. 2am
  43. 63. ANYTHING but the banana cream! 3am
  44. 65. 4am
  45. 66. mmmmm… chocolate peanut butter!
  46. 67. And yet he had to get the banana cream. Unfriending.
  47. 68. whoa!
  48. 69. the age of the MEGAphone is here
  49. 70. a m p l i f y everything you do (starting… now)
  50. 71. http:/bit.ly/berkyDMS Take one URL visually in the morning Do not download during an after-party on a boat
  51. 72. David Berkowitz VP Emerging Media 360i @dberkowitz [email_address]

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