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A new report that explores the role of culture when it comes to how, where and with what purpose people in the United Kingdom and the United States engage on Twitter. “Twitter Usage Across the U.S. & U.K.” demonstrates the ways in which consumers of two relatively similar markets participate differently in social media, using Twitter as a proxy.
The findings from this report reveal important implications for marketers on both sides of the pond. As marketers continue to move towards a more global social marketing model to create a consistent brand presence and strengthen equity, it’s imperative to recognize the impact of culture – not only on how people perceive a brand, but also how they will relate to it in social media.