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International brand building_conference_360fa

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Joanna Weidenmiller from 360Fashion speaks about the China online e-commerce and mobile market at the Fashion conferenece 2010 in Beijing, China

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International brand building_conference_360fa

  1. 1. 360Fashion is a digital marketing solution for web and mobile with high level fashion professionals using our platform and technologies to build their brand image around the world. 10/31/2010 2008 Copyrights 360Fashion Network All Rights Reserved
  2. 2. PROFESSIONALS 4/22/2009 2008 Copyrights 360Fashion Network All Rights Reserved A host of international top-level professionals from around the globe who use web 2.0 and mobile technology. 360Fashion members have 10 - 30 years experience in Brand Building in all aspects of fashion. Eley Kishimoto Iris BroschTop Chinese Models Toni Thorimbert Regina Harris Settimio Benedusi Lisa von WeiseNina Maya Professionals and Brands join 360Fashion in order to innovate with mobile and technology.
  3. 3. 360 FASHION 360Fashion enables fashion brands to enter the mobile phone, connect with customers through social networks, and build their brand image online. We provide Social Media Marketing: Professional Blogs Mobile Look-Books and magazines Live Video Streaming Events China Events, and PR 2/19/2010 2008 Copyrights 360Fashion Network All Rights Reserved
  4. 4. What is Social Commerce "Collaboration online from trusted individuals to find and purchase goods and services." Why is it important? 420 million internet users in China, 130 million of them are shopping online. Online retail sales in China increased by 117% last year (reaching 2.25 trillion yuan), expected to compound every year for the next 5 years. 26% of social media users in China are starting conversations and creating content. 29% of social media users in China are commenting 45% of social media users in China are viewing
  5. 5. What is your audience doing? 71% are watching commercials on sites like Yukou 51% are downloading brand applications on the phone 48% trust advertising and are open to being peruaded to make purchases. 43% are 'friending' brands 21% are making and sharing videos with brands What does the brand need to do? Engage and Inspire them to Share! Bring your brand to the audience!
  6. 6. Direct Selling on Social Network Sites Increase traffic Increase sales conversions Branding "Collaboration online from trusted individuals to find and purchase goods and services."
  7. 7. LIVE! Streaming 360Fashion LIVE! Streaming applicationn installs to any facebook page and allows you to run your own live streaming campaign. 2/19/2010 2008 Copyrights 360Fashion Network All Rights Reserved Title / Date / Views Live Stream from any mobile SignUp / Comment / Tag Links to E-commerce Explanation & Branding Chatting with viewers
  8. 8. Mobile Magazines and Catalogs 2/19/2010 2008 Copyrights 360Fashion Network All Rights Reserved Different ways to use our platform: Catalogue Showcase the Range of Products Focused on Product Details/Images Links to E-Commerce Store Locater Click to Call Product Flier Focused on 1 product Specs (size, height, fabric, features) Sales Incentives Gift for Purchase Competitions Event Invitation / Promotion Location map
  9. 9. PUBLISHER REACH 2/19/2010 2008 Copyrights 360Fashion Network All Rights Reserved Publishing for only ONE mobile device can exclude important customers from viewing your application. Our platform reaches EVERY major handset and touches ALL your customers including iPAD.
  10. 10. KEY FEATURE E-Commerce Links 2/19/2010 2008 Copyrights 360Fashion Network All Rights Reserved Included on Sales Tags for sales information and customer downloads
  11. 11. OTHER KEY FEATURES 2/19/2010 2008 Copyrights 360Fashion Network All Rights Reserved CLICK TO CALL CLICK TO SMS RSVP CLICK TO LOCAT E CLICK TO MORE CONTENT: WEB, VIDEO MOBILE CLICK TO SEND EMAIL FEEDBAC K
  12. 12. Mobile Magazines and Catalogs 2/19/2010 2008 Copyrights 360Fashion Network All Rights Reserved Ways to incorporate mobile catalog into brand marketing strategy: Include it in your company Newsletter Download from your website, facebook, QQ, renren, twitter Integrate into any print campaign Add it to your business card Add to brand swing tags
  13. 13. CONCLUSION Thank you! Joanna Weidenmiler 360Fashion Network English company name : 360Fashion Network Beijing Representative Office Room-205,#12,DongCheng district XinZhongjieYi Beijing China Zipcode: 100027 Chinese company name:美国三百六十时尚网络有限公司北京代表处 中国北京市东城区新中街乙12号新中园写字楼205室 Zipcode: 100027 HTTP://www.360Fashion.net joanna@360fashion.net +86 13585650638 www.360fashion.net 12/15/2008 2008 Copyrights 360Fashion Network All Rights Reserved

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