You've Shipped, now what?


Published on

Chris Stewart talking about the business of iPhone app dev.

Published in: Technology, News & Politics
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

You've Shipped, now what?

  1. 1. You’ve Shipped, Now What? Chris Stewart Founder, iPhone Dev SDK Tuesday, March 3, 2009
  2. 2. The Agenda Introduction Business Considerations Application Promotion Support & Maintenance Tuesday, March 3, 2009
  3. 3. Introduction - Agenda Point out key considerations often overlooked in a new market such as the iPhone SDK. How should I structure this venture? How can I promote my new application? How do I turn feedback into a constructive tool for progress? Tuesday, March 3, 2009
  4. 4. Introduction - About Me Founder of iPhone Dev SDK, largest iPhone developer community online. ~10,000 registered members. ~100,000 uniques/month. ~900,000 pageviews/month. Senior Technology Architect by day. iPhone SDK entrepreneur by night. Tuesday, March 3, 2009
  5. 5. Introduction - Disclaimer We’re in a new and emerging market, everything is subject to change. We all have the opportunity to shape the direction of the community and marketplace. Your mileage will vary. Tuesday, March 3, 2009
  6. 6. Business Considerations Should I form a legal business entity, or act as an individual? Tax implications, legal and protective implications. Perception is important. Customers expect more from a business than they do from an individual. Tuesday, March 3, 2009
  7. 7. Application Promotion It’s obvious, get featured by Apple. The end. Tuesday, March 3, 2009
  8. 8. Application Promotion Wouldn’t that be nice? Promotion is critical to manageable and measurable success. It’s important to find the best value for your dollar. Even the largest companies pinch every penny. Reviews in the App Store are not completely out of your control! Diversify your offerings in the App Store. Tuesday, March 3, 2009
  9. 9. Support & Maintenance So, I need to answer support emails? Providing a level of support can differentiate your application from the others. A professional approach to support will tell your customers, and potential customers, your mindset is that of a business - not just a hobbyist. Tuesday, March 3, 2009
  10. 10. Support & Maintenance Regular maintenance is a key factor in a successful application. Application downloads fall off over time - regular updates in the App Store keeps yours fresh. The perception of a consistently updated application is a positive one. Tuesday, March 3, 2009
  11. 11. Questions & Discussion Chris Stewart - Founder, iPhone Dev SDK Web: Email: Twitter: Twitter: Tuesday, March 3, 2009