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Marketing I Phone Apps

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Scott Michaels - Marketing Apps. Business of iPhone app dev. 360|iDev San Jose '09

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Marketing I Phone Apps

  1. 1. Marketing iPhone Apps
  2. 2. Marketing iPhone Apps Who am I? • Scott Michaels, Vice President Atimi Software 2
  3. 3. Marketing iPhone Apps About Atimi • Founded nine years ago in Vancouver BC • Named one of BC’s fastest growing tech companies 2006 and 2007 • Founder and President, Steven Gully, named one of Business in Vancouver's Top 40 Under 40 in 2007 • Operate as a service firm, we don’t produce product under our own name 3
  4. 4. Marketing iPhone Apps Orchard - The Atimi iPhone Kit Atimi created a set of features most common to iPhone applications, allowing for faster development with high quality • Server - Side component (messages, data, etc) • Queue management to take care of all the interruptions to applications (phone calls, etc) • Photo gallery with all expected bells / whistles • Integration with statistics tracking packages • Mapping • Javascript Bridge to Cocoa • Much more... 4
  5. 5. Marketing iPhone Apps Atimi iPhone Releases Access Hollywood 5
  6. 6. Marketing iPhone Apps Atimi iPhone Releases New York Times Reader 6
  7. 7. Marketing iPhone Apps Atimi iPhone Releases Etch a Sketch 7
  8. 8. Marketing iPhone Apps Atimi iPhone Releases HaHaHa 8
  9. 9. Marketing iPhone Apps Atimi iPhone Releases Sex and the City Carrie’s Closet 9
  10. 10. Marketing iPhone Apps Atimi iPhone Releases Sesame Street iRead 10
  11. 11. Marketing iPhone Apps Atimi iPhone Releases Johnson & Johnson CareConnector 11
  12. 12. Marketing iPhone Apps Atimi iPhone Releases Poop the World 12
  13. 13. Marketing iPhone Apps Atimi iPhone Releases Gin Rummy Deluxe 13
  14. 14. Marketing iPhone Apps Atimi iPhone Releases Go Fish 14
  15. 15. Marketing iPhone Apps Marketing iPhone Applications 15
  16. 16. Marketing iPhone Apps In APP Exclusivity Locking Content Rewarding On your own Cross Promotion Under Served Markets Women With your peers / frenemies Hispanic / Latino Children Price Clustering Price Traditional Media Print Sales TV Free Versions for $5 and up Advertise your App Medialets AdMob Required Minimum Web Presence Greystripe Go beyond the basics Starting up Name and Name Reserving Marketing iPhone Applications SEO Competitive Analysis Category Adwords iTunes Page Price App Review Sites Review / Blogs Marketing Text Area Any Big Players? Your Di!erentiator Well known blogs Screenshots Program Manager Apple Targeted Users Testimonials Your Weaknesses Specialist blogs Brick / Squish UI Review Word of Mouth Enhanced Guppy Page Apple Build Trade Publications 16 Enhanced Listing Supporting documents Trade Sites Make the Case for your App
  17. 17. Marketing iPhone Apps Starting Up 17
  18. 18. AdMob Marketing iPhone Apps Greystripe Starting up Name and Name Reserving Competitive Analysis Category Price Marketing Text Area Any Big Players? Your Di!erentiator Screenshots Your Weaknesses Brick / Squish Enhanced Guppy Page 18
  19. 19. Marketing iPhone Apps 19
  20. 20. Marketing iPhone Apps 20
  21. 21. Marketing iPhone Apps 21
  22. 22. Marketing iPhone Apps 22
  23. 23. Marketing iPhone Apps How do you stay on top of what is new? 23
  24. 24. Marketing iPhone Apps Apple 24
  25. 25. Marketing iPhone Apps Required Minimum Web Presence Go beyond the basics Marketing iPhone Applications SEO Adwords Program Manager Apple Targeted Users Te UI Review Wo Apple Build Tr Supporting documents Tr Make the Case for your App 25
  26. 26. Marketing iPhone Apps 26
  27. 27. Marketing iPhone Apps iTunes 27
  28. 28. Greystripe Marketing iPhone Apps Starting up Name and Name Reserving ns Competitive Analysis iTunes Page Marketing Text Area Screenshots eted Users Testimonials Brick / Squish Word of Mouth Enhanced Guppy Page Trade Publications Enhanced Listing Trade Sites 28
  29. 29. Marketing iPhone Apps 29
  30. 30. Marketing iPhone Apps 30
  31. 31. Marketing iPhone Apps 31
  32. 32. Marketing iPhone Apps 32
  33. 33. Marketing iPhone Apps 33
  34. 34. Marketing iPhone Apps 34
  35. 35. Marketing iPhone Apps Web Presence 35
  36. 36. Free Versions for $5 and up Marketing iPhone Apps Required Minimum Web Presence Go beyond the basics SEO Adwords / Blogs 36
  37. 37. Marketing iPhone Apps Blog / Review 37
  38. 38. Marketing iPhone Apps Go beyond the basics SEO Adwords App Review Sites Review / Blogs Well known blogs Program Man Specialist blogs UI Re Apple 38
  39. 39. Marketing iPhone Apps Traditional Media 39
  40. 40. Marketing iPhone Apps Hispanic / Latino Children Traditional Media Print TV Advertise your App Medialets AdMob 40
  41. 41. Marketing iPhone Apps Targeted Users 41
  42. 42. iTunes Page Marketing iPhone Apps Mark Scree Targeted Users Testimonials Brick Word of Mouth Enha Trade Publications Enha Trade Sites 42
  43. 43. Marketing iPhone Apps 43
  44. 44. Marketing iPhone Apps ADS (Outgoing) 44
  45. 45. Marketing iPhone Apps Traditional Media Print TV Advertise your App Medialets AdMob Greystripe Starting up Name and Nam Competitive A 45
  46. 46. Marketing iPhone Apps In App 46
  47. 47. Marketing iPhone Apps In APP Exclusivity Locking Content Rewarding Under Served Markets 47
  48. 48. Marketing iPhone Apps 48
  49. 49. Marketing iPhone Apps Frenemies 49
  50. 50. Marketing iPhone Apps On your own Cross Promotion With your peers / frenemies Price Clustering Price 50
  51. 51. Marketing iPhone Apps Price 51
  52. 52. Marketing iPhone Apps 52
  53. 53. Marketing iPhone Apps With your peers / frenemies Price Clustering Price Sales Free Versions for $5 and up Required Minimum Web Presence 53
  54. 54. Marketing iPhone Apps 54
  55. 55. Marketing iPhone Apps 55
  56. 56. Marketing iPhone Apps Pricing Models 56
  57. 57. Marketing iPhone Apps Subscriptions By the Year 57
  58. 58. Marketing iPhone Apps Under Served Markets 58
  59. 59. Marketing iPhone Apps Rewarding Under Served Markets Women Hispanic / Latino Children Traditional Media 59
  60. 60. Marketing iPhone Apps 60
  61. 61. Marketing iPhone Apps Contact Atimi Scott Michaels, Vice President smic@atimi.com (604) 787-1000 Address 311 Water Street, Suite 620 Vancouver, BC, Canada V6B 1B8 61

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