Ways of
Wayshowing
       sign09, Vienna >
       Helmut Ness / DE



       Fuen erken Design AG,
       Design, Identity...
_Before we are going...
_About us shortly...
_Wayfinding at Messe Frankfurt




Fuen erken Design AG   /   sign09_Vienna   ...
_Signs can be inform different for different target groups
_Signs can be inform by type or...
_images, but...
_Signs can support a brand




Fuen erken Design AG    / sign09_Vienna   7   / 69
_Signs can be made
by different materials




Fuen erken Design AG     /   sign09_Vienna   8   / 88
_Signs must SHOW you
simple and quick the
right WAY to act.



Fuen erken Design AG   /   sign09_Vienna   9   / 88
_Before we are going...
_About us shortly...
_Wayfinding at Messe Frankfurt




Fuen erken Design AG   /   sign09_Vienna   ...
Temporary Wayfinding for the city of Wiesbaden
Done and Awarded




Fuen erken Design AG    /   sign09_Vienna       12   / ...
A Vision for a legible city of Wiesbaden...




Fuen erken Design AG      /   sign09_Vienna   13   / 88
Fuen erken Design AG   /   sign09_Vienna   14   / 88
Signs and the Details of Type:
Munich subway




Fuen erken Design AG     /   sign09_Vienna   15   / 88
Designing the right balance:
Type between Legibility and Identity




                                             Rotis: ...
Fuen erken Design AG   /   sign09_Vienna   17   / 88
Dynamic Signs
Technical University
of Darmstadt




Fuen erken Design AG   /   sign09_Vienna   18   / 88
_Before we are going...
_About us shortly...
_Wayfinding at Messe Frankfurt. A beginning process




Fuen erken Design AG  ...
Facts about Messe Frankfurt

At the home venue Frankfurt
_third largest exhibition centre in the world
_more than 578,000 ...
Briefing: Please, do not change the visuel identity...




Fuen erken Design AG      /   sign09_Vienna             23   / 88
Three leading aspects:


_Visible environment
_Differentiation of information levels
_Efficient implemantation




Fuen erk...
Visible
environment


Fuen erken Design AG   /   sign09_Vienna   25   / 88
Which structure is the right one for legibility and orientation?
Districts? Avenues? ...




Fuen erken Design AG      /  ...
or Connectors?




Fuen erken Design AG   /   sign09_Vienna   27   / 88
Galleria




                                               9.3


                                               9.2


   ...
The relevant places for orientation
_Connector (horizontal)
_Staircases of the halls (vertical)




Fuen erken Design AG  ...
Fuen erken Design AG   /   sign09_Vienna   / 88
You are here
                       11 10 9   8                          7     6   5   4   3   2   1
          Exit West  ...
Differentiation
of information
levels
Fuen erken Design AG   /   sign09_Vienna   38   / 88
Colour systematic




              1 Dachmarke – 100+ Produktmarken – 30+ Servicemarken
         Corporate Brand         ...
Ziel Parken

  PKW und
  LKW-Wegführung                             Ziel Logistik
  zum Ziel >>>

                        ...
Ziel Parken

  PKW und LKW-Logistik-
  Wegführung                                  Ziel Logistik
  zum Ziel >>>

         ...
Type system 




Grundlage




                               0123456789

                               Messe Univers LIS...
Pictogramm system




Fuen erken Design AG   /   sign09_Vienna   48   / 88
Evaluation and Rapid Prototyping
Freigelände
Open air ground
P 10
6 –1
Ausgang Exit    Congress Center                  Torhaus
Torhaus, City            Forum                  Festhalle


...
Eingang
                 Galleria
                                  Eingang
                                  Torhaus
    ...
Management
in the future

Fuen erken Design AG   /   sign09_Vienna   61   / 88
How to manage a new wayfinding system in the future?




Fuen erken Design AG   /   sign09_Vienna              62   / 88
Fix elements




                     Gebäude     11                                 Verbindungswege




                 ...
Variable+dynamic elements




         persönlicher
              Service                                           dynami...
Management of fix and variable+dynamic elements




         persönlicher
              Service                            ...
Overview LIS Management System

                            SCHNITTSTELLE



                                            P...
Prototyping:
Software Interface of LIS-Management System
 Plan                                                 5 Loca     ...
Process for the next time




Fuen erken Design AG   /   sign09_Vienna   68   / 88
Fuen erken Design AG   /   sign09_Vienna   69   / 88
How to manage a new wayfinding system in the future?

Step by step Implemantion:
01_Documentation and Guidelines
02_Integra...
Some
thoughts:
Before I arrive
Fuen erken Design AG / MESO GmbH   /   LIS Messe Frankfurt   71   /
Outlook beyone signs
_Using established systems like Google Maps/Earth
_The iPhone phaenomena
_Interactive information tab...
Halle 2
                                                 Halle 5                 << 21.11.2009 >>

                       ...
Additional Options:
Navigation and Information without Hardware Signs.
Orientation
Additional Options:
Navigation and Information without Hardware Signs.
Horizontal Navigation
We arrive for today, but we are still on the way...
Thank you.
helmut.ness@fuen erken.com




Fuen erken Design AG   /   s...
Sign09 Vienna Wayfinding / Helmut Ness
Sign09 Vienna Wayfinding / Helmut Ness
Sign09 Vienna Wayfinding / Helmut Ness
Sign09 Vienna Wayfinding / Helmut Ness
Sign09 Vienna Wayfinding / Helmut Ness
Sign09 Vienna Wayfinding / Helmut Ness
Sign09 Vienna Wayfinding / Helmut Ness
Sign09 Vienna Wayfinding / Helmut Ness
Sign09 Vienna Wayfinding / Helmut Ness
Sign09 Vienna Wayfinding / Helmut Ness
Sign09 Vienna Wayfinding / Helmut Ness
Sign09 Vienna Wayfinding / Helmut Ness
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Sign09 Vienna Wayfinding / Helmut Ness

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Sign09 Vienna Wayfinding / Helmut Ness

  1. 1. Ways of Wayshowing sign09, Vienna > Helmut Ness / DE Fuen erken Design AG, Design, Identity, Values
  2. 2. _Before we are going... _About us shortly... _Wayfinding at Messe Frankfurt Fuen erken Design AG / sign09_Vienna 2 / 88
  3. 3. _Signs can be inform different for different target groups
  4. 4. _Signs can be inform by type or...
  5. 5. _images, but...
  6. 6. _Signs can support a brand Fuen erken Design AG / sign09_Vienna 7 / 69
  7. 7. _Signs can be made by different materials Fuen erken Design AG / sign09_Vienna 8 / 88
  8. 8. _Signs must SHOW you simple and quick the right WAY to act. Fuen erken Design AG / sign09_Vienna 9 / 88
  9. 9. _Before we are going... _About us shortly... _Wayfinding at Messe Frankfurt Fuen erken Design AG / sign09_Vienna 11 / 88
  10. 10. Temporary Wayfinding for the city of Wiesbaden Done and Awarded Fuen erken Design AG / sign09_Vienna 12 / 88
  11. 11. A Vision for a legible city of Wiesbaden... Fuen erken Design AG / sign09_Vienna 13 / 88
  12. 12. Fuen erken Design AG / sign09_Vienna 14 / 88
  13. 13. Signs and the Details of Type: Munich subway Fuen erken Design AG / sign09_Vienna 15 / 88
  14. 14. Designing the right balance: Type between Legibility and Identity Rotis: Binnenformen laufen zu: Eigenständiger Buchstabencharakter reduziert sich Vialog: Binnenformen laufen zu: Buchstabencharakter bleibt möglichst erhalten Fuen erken Design AG / sign09_Vienna 16 / 88
  15. 15. Fuen erken Design AG / sign09_Vienna 17 / 88
  16. 16. Dynamic Signs Technical University of Darmstadt Fuen erken Design AG / sign09_Vienna 18 / 88
  17. 17. _Before we are going... _About us shortly... _Wayfinding at Messe Frankfurt. A beginning process Fuen erken Design AG / sign09_Vienna 21 / 88
  18. 18. Facts about Messe Frankfurt At the home venue Frankfurt _third largest exhibition centre in the world _more than 578,000 square metres, _10 multilevel Halls _42 trade fairs in 2008 _over 43,600 exhibitors _1.68 million visitors. _more than 200 conferences per year Fuen erken Design AG / sign09_Vienna 22 / 88
  19. 19. Briefing: Please, do not change the visuel identity... Fuen erken Design AG / sign09_Vienna 23 / 88
  20. 20. Three leading aspects: _Visible environment _Differentiation of information levels _Efficient implemantation Fuen erken Design AG / sign09_Vienna 24 / 88
  21. 21. Visible environment Fuen erken Design AG / sign09_Vienna 25 / 88
  22. 22. Which structure is the right one for legibility and orientation? Districts? Avenues? ... Fuen erken Design AG / sign09_Vienna / 88
  23. 23. or Connectors? Fuen erken Design AG / sign09_Vienna 27 / 88
  24. 24. Galleria 9.3 9.2 9.1 9.T Gal.1 9.0 0 8.1 8.0 PH.C PH.1 PH.Via PH.0 Portalhaus 3.Via Belegung_Kompakt_08_09 3.1 3.C 3.Via 3.C 3.0 PH.C 10.3 9.3 6.3 4.2 3.1 For.1 PH.1 11.1 10.2 9.2 6.2 4.1 3. Via For. Via 1.2 PH. Via 11.Via 10.1 9.1 Gal.1 8.1 6.1 5.1 4.C 3.C For.C 1.1 PH.0 11.0 10.0 9.0 Gal.0 8.0 6.0 5.0 4.0 3.0 For.0 2.0 1.0 Portalhaus Galeria Torhaus Congress Forum Festhalle Center PH.C 10.2 9.2 6.2 4.2 3.1 F.1 PH.1 11.1 10.1 9.1 6.1 4.1 3.Via F.Via 1.1 PH.Via 11.Via 10.Via 9.Via G.Via 8.Via 6.Via 5.Via 4.Via 3.C F.C 2.Via 1.Via PH.0 11.0 10.0 9.0 G.0 8.0 6.0 5.0 4.0 3.0 F.0 2.0 1.0 Portalhaus Galeria Torhaus Congress Forum Festhalle Center Fuen erken Design AG / sign09_Vienna 30 / 88
  25. 25. The relevant places for orientation _Connector (horizontal) _Staircases of the halls (vertical) Fuen erken Design AG / sign09_Vienna 32 / 88
  26. 26. Fuen erken Design AG / sign09_Vienna / 88
  27. 27. You are here 11 10 9 8 7 6 5 4 3 2 1 Exit West Exit City Exit North Fuen erken Design AG / sign09_Vienna 36 / 88
  28. 28. Differentiation of information levels Fuen erken Design AG / sign09_Vienna 38 / 88
  29. 29. Colour systematic 1 Dachmarke – 100+ Produktmarken – 30+ Servicemarken Corporate Brand Wayfinding Product- und Eventinformation Fuen erken Design AG / MESO GmbH / LIS Messe Frankfurt /
  30. 30. Ziel Parken PKW und LKW-Wegführung Ziel Logistik zum Ziel >>> Ziel Ausfahrten Ziel Gebäude/ Ziel Gebäude Fußgänger-Wegführung zum Ziel >>> Ziel Freigelände Ziel Ausgänge Ziel Serviceeinrichtungen Fuen erken Design AG / sign09_Vienna 40 / 88
  31. 31. Ziel Parken PKW und LKW-Logistik- Wegführung Ziel Logistik zum Ziel >>> Ziel Ausfahrten Ziel Gebäude Fußgänger-Wegführung zum Ziel >>> Ziel Freigelände Ziel Ausgänge und Serviceeinrichtungen Fuen erken Design AG / sign09_Vienna 41 / 88
  32. 32. Type system  Grundlage 0123456789 Messe Univers LIS - front positiv Messe Univers LIS - front negativ Messe Univers LIS - display Optimiertes LIS Schriftsystem Messe Univers LIS - print Fuen erken Design AG / MESO GmbH / LIS Messe Frankfurt /
  33. 33. Pictogramm system Fuen erken Design AG / sign09_Vienna 48 / 88
  34. 34. Evaluation and Rapid Prototyping
  35. 35. Freigelände Open air ground P 10
  36. 36. 6 –1 Ausgang Exit Congress Center Torhaus Torhaus, City Forum Festhalle ViaMobile Freigelände Open air ground P 10
  37. 37. Eingang Galleria Eingang Torhaus Congress Center Eingang Friedrich-Ebert-Anlage Forum Festhalle Torhaus Eingang City Eingang Portalhaus Portalhaus
  38. 38. Management in the future Fuen erken Design AG / sign09_Vienna 61 / 88
  39. 39. How to manage a new wayfinding system in the future? Fuen erken Design AG / sign09_Vienna 62 / 88
  40. 40. Fix elements Gebäude 11 Verbindungswege Infrastruktur- und Serviceeinrichtungen Fuen erken Design / MESO / LIS Messe Frankfurt /
  41. 41. Variable+dynamic elements persönlicher Service dynamische Informationssysteme temporäre, mobile, personalisierte mobile Wegweisung Informationssysteme Fuen erken Design / MESO / LIS Messe Frankfurt /
  42. 42. Management of fix and variable+dynamic elements persönlicher Service dynamische Informationssysteme CMS temporäre, mobile, personalisierte mobile Wegweisung Informationssysteme Fuen erken Design / MESO / LIS Messe Frankfurt /
  43. 43. Overview LIS Management System SCHNITTSTELLE Planungsdaten aus bestehenden Systemen ASSETS Zeitbasierte Änderungen Grafik flexible Anpassung durch Ebenensystematik Leitsystem-Elemente facility Planung Wege, Grundriss flexibler Arbeitsablauf LIS Planung SCHNITTSTELLE DRUCK flexible externer Dienstleister Nutzung MULTIPLIKATOREN (z.B. Google Maps) ANBRINGUNG DIGITAL / INTERAKTIV Besucher Fuen erken Design AG / MESO GmbH / LIS Messe Frankfurt 66 /
  44. 44. Prototyping: Software Interface of LIS-Management System Plan 5 Loca Werkzeuge 6 Baja 4 Arba Zeitraum Typ Größe Ausgewählte Schildelemente Bearbeitung Meredian 4.1 ViaMobile 4.C Speichern Meredian 4.0 Meredian Fuen erken Design AG / MESO GmbH / LIS Messe Frankfurt 67 /
  45. 45. Process for the next time Fuen erken Design AG / sign09_Vienna 68 / 88
  46. 46. Fuen erken Design AG / sign09_Vienna 69 / 88
  47. 47. How to manage a new wayfinding system in the future? Step by step Implemantion: 01_Documentation and Guidelines 02_Integration of tags to every object 03_Implemantation of sign editor for printed and dynamic signs 04_Connectivity of datas (place, route, type, content, time,...) 05_Intelligent system for effective updating and automatic quality 06_Using the data base as supporter of all information medias of Messe Frankfurt (one information structure, one graphic style) Fuen erken Design AG / sign09_Vienna 70 / 88
  48. 48. Some thoughts: Before I arrive Fuen erken Design AG / MESO GmbH / LIS Messe Frankfurt 71 /
  49. 49. Outlook beyone signs _Using established systems like Google Maps/Earth _The iPhone phaenomena _Interactive information tables Fuen erken Design AG / sign09_Vienna 72 / 88
  50. 50. Halle 2 Halle 5 << 21.11.2009 >> 14:00-15:30 Keynote Dr. Müller 16:00-17:30 Erneuerbare Energie 18:00-18:45 Test-Driven Development 20:15-23:00 Abschlussveranstaltung 5 6 2 Festhalle Forum 4 1 3sign09_Vienna Fuen erken Design AG / 73 / 88
  51. 51. Additional Options: Navigation and Information without Hardware Signs. Orientation
  52. 52. Additional Options: Navigation and Information without Hardware Signs. Horizontal Navigation
  53. 53. We arrive for today, but we are still on the way... Thank you. helmut.ness@fuen erken.com Fuen erken Design AG / sign09_Vienna 77 / 88

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