By Anders HansenModule Five: Unit 28
   Define the research problem   Select media and sample: select media or titles    and sample issues, editions or dates...
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
Content analysis
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Content analysis

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Content analysis

  1. 1. By Anders HansenModule Five: Unit 28
  2. 2.  Define the research problem Select media and sample: select media or titles and sample issues, editions or dates & sample relevant content Define analytical categories: actors/sources or subjects/themes/issues or vocabulary/lexical choice or value-dimensions/stance such as positive/negative/ neutral Construct a coding schedule Pilot the coding schedule and check reliability Data-preparation and analysis

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