ANGELA MCROBBIE• Angela was born in 1951 in the UK• She is a British cultural Theorist• She did her post graduate degree at the University of Birmingham• She then went onto teach in London then to teach at Loughborough University• She is now currently is a Professor of Communication at Goldsmiths, University of London.• Her media theory is well known one.
THE THEORYAngela McRobbie did most of her research into the magazine industry andthe contents of magazines. She mainly looks at the way in which gender rolesare represented within different within media. So what does the media say thatmales and females do. She ultimately feels that the media by doing thisinfluences us as humans into what we should and should not do. So they“socialize” us into our gender roles. This suggests that humans behave likethey do because of what the media tells them to how to behave and what todo with their lives.
HOW MEN ARE PORTRAYED IN THE MEDIAShe believes that in most media texts;men are portrayed by the following:• Masculine• Aggressive• Powerful• Etc..So basically saying media portray themin an extreme stereotypical manner:
HOW WOMEN ARE PORTRAYED IN THE MEDIA She believes that in most media texts; women are portrayed by the following: • Weak • Subservient to men • Traditional roles (mother, nurse) • Etc… So basically saying media portray them in an extreme stereotypical manner:
CONTROVERSYMcRobbie however does accept thatwithin some media text, women areshown in more powerful sexual rolesand she suggests this could be a goodthing. This is where controversyaroused as other feminists argue as theybelieve that that the suggestion isdemeaning to women. However AngelaMcRobbie believes that somerepresentations empower women assexually powerful.
MY VIEWSIn my opinion, I fully agree with Angela McRobbie as most media texts dohave stereotypical representation of gender roles. I believe that this is a goodthing as by trying to change this view will cause more unrest. As society overthe years has come to terms with the stereotypical gender roles produced byvarious media texts and the change I believe will just be too much hassle and itwill cause unrest within in society. However taking into account culturalvariations I think McRobbie’s idea of powerful women gender representationwill help woman state their power in those societies where men totally overpower women.