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Blogging for Your Business 101: Doterati Social Media Breakfast

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Blogging for Your Business 101: Doterati Social Media Breakfast

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Blogging for Your Business 101: Presented by Mike Whaling from 30 Lines at the Doterati Social Media Breakfast, Altamonte Springs, FL, September 16, 2008.

Blogging for Your Business 101: Presented by Mike Whaling from 30 Lines at the Doterati Social Media Breakfast, Altamonte Springs, FL, September 16, 2008.

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Blogging for Your Business 101: Doterati Social Media Breakfast

  1. 1. Mike Whaling 30 Lines, LLC
  2. 2. Tweet up! <ul><li>Public questions, comments, heckling: </li></ul><ul><li>@ 30lines </li></ul><ul><li>Anonymous questions: </li></ul><ul><li>d 30lines </li></ul><ul><li>twitter.com/30lines </li></ul>
  3. 3. What is a blog? <ul><li>Basics of a blog </li></ul><ul><ul><ul><li>Chronological posts </li></ul></ul></ul><ul><ul><ul><li>Allows subscriptions </li></ul></ul></ul><ul><ul><ul><li>“ Anything with a feed.” </li></ul></ul></ul><ul><li>Different kinds of blogs </li></ul><ul><ul><li>Live blogging </li></ul></ul><ul><ul><li>Link blog </li></ul></ul><ul><ul><li>Microblog </li></ul></ul><ul><ul><li>Podcasting/Vlog </li></ul></ul>Anyone can be a publisher.
  4. 4. How do I get started? <ul><li>Listen and observe. </li></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>TweetBeep </li></ul></ul><ul><ul><li>More to come from Mark… </li></ul></ul><ul><li>How do others do it? </li></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Formatting </li></ul></ul><ul><ul><li>Topics </li></ul></ul><ul><ul><li>Features </li></ul></ul><ul><ul><li>Participation </li></ul></ul>Don’t write anything!
  5. 5. Join the community. <ul><li>Read. A LOT. </li></ul><ul><li>Leave comments. </li></ul><ul><li>Understand the dynamics. </li></ul><ul><li>BE RELEVANT. </li></ul>
  6. 6. Choose your tools. Start building. <ul><li>WordPress </li></ul><ul><li>Blogger </li></ul><ul><li>TypePad </li></ul><ul><li>LiveJournal </li></ul><ul><li>CMS (Joomla, Drupal) </li></ul><ul><li>MySpace </li></ul><ul><li>Ning </li></ul><ul><li>Delicious </li></ul><ul><li>Twitter </li></ul><ul><li>Tumblr </li></ul><ul><li>FriendFeed </li></ul>
  7. 7. Find your voice. <ul><li>Who will do the blogging? </li></ul><ul><ul><li>Just you </li></ul></ul><ul><ul><li>Other employees </li></ul></ul><ul><ul><li>Customers/Stakeholders </li></ul></ul><ul><li>Show some personality. </li></ul><ul><ul><li>Tone </li></ul></ul><ul><ul><li>Topics </li></ul></ul><ul><ul><li>Photos/images </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul>Code of conduct? Attribution standards? Anything goes? Courtesy: Flickr.com; User: obLiterated
  8. 8. <ul><li>Write from the reader’s point of view… </li></ul><ul><li>NOT YOURS! </li></ul>
  9. 9. <ul><li>Technorati </li></ul><ul><li>BlogCatalog </li></ul><ul><li>MyBlogLog </li></ul><ul><li>Comments leave a trail back to your site. </li></ul>Make it easy to find!
  10. 10. <ul><li>Email </li></ul><ul><li>RSS </li></ul><ul><li>Mobile </li></ul>Make it easy to subscribe! Photo Courtesy: Steve Lutz, the SENTinel
  11. 11. Measuring results <ul><li>Search engine results </li></ul><ul><li>Website traffic </li></ul><ul><li>Comparative value </li></ul><ul><li>Direct revenue </li></ul>
  12. 12. Start reading. <ul><li>Groundswell (Groundswell.Forrester.com) </li></ul><ul><li>ProBlogger.com </li></ul><ul><li>SocialMediaToday.com </li></ul><ul><li>Mack Collier, Chris Brogan </li></ul>
  13. 13. <ul><li>WHY BLOG? </li></ul>
  14. 14. Nuts About Southwest :: Southwest Airlines blogsouthwest.com
  15. 15. A Thousand Words :: Kodak 1000words.kodak.com
  16. 16. CakePlow :: MindComet cakeplow.com
  17. 17. Final thoughts <ul><li>Find your voice. </li></ul><ul><li>Be a resource. </li></ul><ul><li>Steer the conversation. </li></ul><ul><li>Keep at it! </li></ul>30Lines.com

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