Many small business owners have abandoned email marketing. Why? Because they think it doesn’t work anymore, they don’t want to bother their customers and prospects, or they’re focusing all of their energy on other online activities, such as social media. In reality, email marketing is not only still effective, it is one of the best ways to educate and convert your leads.
In this presentation, you will learn:
-The concept of building a Total Online Presence and treating your online marketing as an integrated system, vs. a series of one-off events – and where email marketing exists within this system
-How to choose the right email service provider
-How to build your email list and the best way to capture the greatest amount of email leads
-Email best practices, including how to get your email opened
-The difference between email campaigns and newsletters, and when to use each
-How to use auto-responders for automated follow-up
-How to integrate email marketing into your website, social media and other marketing activities as part of a lead generation and conversion machine.
THINK60 GUEST PRESENTER: Nicole Croizier, www.corneryourmarket.ca, @Corner_Market
Nicole Croizier is an Authorized Duct Tape Marketing Consultant, Total Online Presence Expert and founder of marketing coaching and consulting firm, Corner Your Market. Nicole combines her 16 years of marketing experience with the proven Duct Tape Marketing methodology to help small businesses take the guesswork out of marketing and install practical, step-by-step systems that get them the consistent leads and business results they need to support growth.