The Truth About Seo


Published on

Learn the truth about SEO. It's hard. It's complicated. It's time consuming but all worthwhile. This presentation by Ross Jones of covers the ins and outs of search engine optimization.

Published in: Internet, Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

The Truth About Seo

  1. 1. (615) 874-1455 Ross Jones - Nashville SEO Meetup: The Truth About SEO
  2. 2. Ross Jones - Who’s this guy? 6 81 2,508,770 MKT4450 2
  3. 3. Ross Jones - Nashville SEO Meetup Group Previous: ● Local SEO for Small Business ● Analytics ● Klout Scores Next: ● Email Marketing (with Emma) Every Month: Last Thursday Night
  4. 4. SEO is hard. Ross Jones - Digital marketing as a % of revenue: Grew 20% in 2012- 2013 & will grow another 10% in 2014.
  5. 5. SEO is hard. Ross Jones - Remember: Local SEO is just 1 piece of the puzzle.
  6. 6. SEO is hard. Ross Jones - Who dunnit? Spammy links? Robots.txt blocking? Malware? Thin Content? Algorithm Change? Competition?
  7. 7. SEO is Necessary Comic by Ross Jones - Just building a website isn’t enough anymore. Your competitors have already been online for years.
  8. 8. SEO is Romanticized Ross Jones - “Can you guarantee my rankings?” “I’d like to rank in the next few weeks.” “I think ranking for [favorite keyword] is really the key to our success.”
  9. 9. SEO is Abused Comic by Scott Adams Ross Jones - “Negative SEO”“Black Hat SEO” “CrapHat SEO” Ignorance or Arrogance
  10. 10. SEO is Honorable Ross Jones - Best interest: Disclose risks of certain tactics. Self Policing “Whitehats”
  11. 11. SEO is Mysterious Comic by Ross Jones - > 200 unique signals in Google Algorithm. These signals include things like the terms on websites, the freshness of content, your region and PageRank. - Google’s Inside Search
  12. 12. SEO is Undying Ross Jones - Comic by 57,700,000 results for the search: SEO is Dead
  13. 13. SEO is Evolving Comic by Ross Jones - Big, named updates like Panda, Penguin and Hummingbird only happen a few times per year. Changes happen daily to Google’s algorithm.
  14. 14. SEO is Fast-paced Comic by Ross Jones - Keywords Buying Links Reciprocal Links Thin Content Guest Blogging
  15. 15. SEO is Complex Ross Jones - Relevant Content Site Architecture Keyword Silos User Experience Site Navigation Proper Redirects Internal Linking External Links
  16. 16. SEO is Technical Ross Jones - The biggest mistake is not making your site crawlable. - Matt Cutts, Google
  17. 17. SEO is Multi-Device Ross Jones - Q1 2014 for the first time a majority of U.S. mobile subscribers of all age groups own smartphones. - Nielson
  18. 18. SEO is Marketing Ross Jones - mar·ket·ing ˈmärkitiNG - noun The action or business of promoting and selling products or services, including market research and advertising.
  19. 19. SEO is Time-Consuming. Ross Jones - Audits Site Maps Meta Content Blog Posts Page Content Quality Images Consistent Social Outreach Emails Brand Building
  20. 20. SEO is Worthwhile Ross Jones - Awareness Rankings Impressions Clicks Conversions Revenue Return Business Happy Owners
  21. 21. The Truth About SEO Ross Jones -
  22. 22. Resources for SEO Essential Guides The Free Beginners Guide to SEO - Moz 28 SEO Metrics That Matter - Raven Tools A Complete Guide to Google+ Page - Martin Shervington Free Quality Non-Stock Photo Resources - Caddis Interactive Using Excel for SEO - Distilled Link Building Tactics, the Complete list - Pointblank SEO How to use Buzz Sumo and BuzzSumo to promote content How I would fix Grantland’s SEO: an In-depth Audit - Web Gnomes Useful Tools BuzzSumo - Find influencers and related content Beam Us Up - SEO Crawler Raven Tools - SEO, Social, Content, PPC & Reports Emma Email Marketing Annie Cushing’s list of SEO & Marketing Tools Ross Jones -
  23. 23. Next Meetup Topic: Email Marketing Date: July 31st, 2014 Location: Emma’s Bistro 11 Lea Avenue, Nashville, TN, 37210, United States Ross Jones -
  24. 24. • Website Audits (Start @ $1000) • Consultation - $300 • Marketing Campaign (Starts @ $4,000)  Search Engine Optimization  Local Search  Content Creation  Website Design  Social Media Management • 615.715.9099 @2thetopdesign