The Truth About Seo

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Learn the truth about SEO. It's hard. It's complicated. It's time consuming but all worthwhile. This presentation by Ross Jones of http://2thetopdesign.com covers the ins and outs of search engine optimization.

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The Truth About Seo

  1. 1. http://www.2thetopdesign.com (615) 874-1455 Ross Jones - Nashville SEO Meetup: The Truth About SEO
  2. 2. Ross Jones - Who’s this guy? 6 81 2,508,770 MKT4450 2
  3. 3. Ross Jones - Nashville SEO Meetup Group Previous: ● Local SEO for Small Business ● Analytics ● Klout Scores Next: ● Email Marketing (with Emma) Every Month: Last Thursday Night
  4. 4. SEO is hard. Ross Jones - Digital marketing as a % of revenue: Grew 20% in 2012- 2013 & will grow another 10% in 2014.
  5. 5. SEO is hard. Ross Jones - Remember: Local SEO is just 1 piece of the puzzle.
  6. 6. SEO is hard. Ross Jones - Who dunnit? Spammy links? Robots.txt blocking? Malware? Thin Content? Algorithm Change? Competition?
  7. 7. SEO is Necessary Comic by Skilledup.com Ross Jones - Just building a website isn’t enough anymore. Your competitors have already been online for years.
  8. 8. SEO is Romanticized Ross Jones - “Can you guarantee my rankings?” “I’d like to rank in the next few weeks.” “I think ranking for [favorite keyword] is really the key to our success.”
  9. 9. SEO is Abused Comic by Scott Adams Ross Jones - “Negative SEO”“Black Hat SEO” “CrapHat SEO” Ignorance or Arrogance
  10. 10. SEO is Honorable Ross Jones - Best interest: Disclose risks of certain tactics. Self Policing “Whitehats”
  11. 11. SEO is Mysterious Comic by Skilledup.com Ross Jones - > 200 unique signals in Google Algorithm. These signals include things like the terms on websites, the freshness of content, your region and PageRank. - Google’s Inside Search
  12. 12. SEO is Undying Ross Jones - Comic by Skilledup.com 57,700,000 results for the search: SEO is Dead
  13. 13. SEO is Evolving Comic by Skilledup.com Ross Jones - Big, named updates like Panda, Penguin and Hummingbird only happen a few times per year. Changes happen daily to Google’s algorithm.
  14. 14. SEO is Fast-paced Comic by Skilledup.com Ross Jones - Keywords Buying Links Reciprocal Links Thin Content Guest Blogging
  15. 15. SEO is Complex Ross Jones - Relevant Content Site Architecture Keyword Silos User Experience Site Navigation Proper Redirects Internal Linking External Links
  16. 16. SEO is Technical Ross Jones - The biggest mistake is not making your site crawlable. - Matt Cutts, Google
  17. 17. SEO is Multi-Device Ross Jones - Q1 2014 for the first time a majority of U.S. mobile subscribers of all age groups own smartphones. - Nielson
  18. 18. SEO is Marketing Ross Jones - mar·ket·ing ˈmärkitiNG - noun The action or business of promoting and selling products or services, including market research and advertising.
  19. 19. SEO is Time-Consuming. Ross Jones - Audits Site Maps Meta Content Blog Posts Page Content Quality Images Consistent Social Outreach Emails Brand Building
  20. 20. SEO is Worthwhile Ross Jones - Awareness Rankings Impressions Clicks Conversions Revenue Return Business Happy Owners
  21. 21. The Truth About SEO Ross Jones -
  22. 22. Resources for SEO Essential Guides The Free Beginners Guide to SEO - Moz 28 SEO Metrics That Matter - Raven Tools A Complete Guide to Google+ Page - Martin Shervington Free Quality Non-Stock Photo Resources - Caddis Interactive Using Excel for SEO - Distilled Link Building Tactics, the Complete list - Pointblank SEO How to use Buzz Sumo and BuzzSumo to promote content How I would fix Grantland’s SEO: an In-depth Audit - Web Gnomes Useful Tools BuzzSumo - Find influencers and related content Beam Us Up - SEO Crawler Raven Tools - SEO, Social, Content, PPC & Reports Emma Email Marketing Annie Cushing’s list of SEO & Marketing Tools Ross Jones -
  23. 23. Next Meetup Topic: Email Marketing Date: July 31st, 2014 Location: Emma’s Bistro http://myemma.com/bistro 11 Lea Avenue, Nashville, TN, 37210, United States Ross Jones -
  24. 24. • Website Audits (Start @ $1000) • Consultation - $300 • Marketing Campaign (Starts @ $4,000)  Search Engine Optimization  Local Search  Content Creation  Website Design  Social Media Management • bit.ly/truthaboutseohangout 615.715.9099 @2thetopdesign Ross@2theTopDesign.com

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