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2 Ten's No Nonsense Branding Facts


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Brand creation strategies are often needlessly complex and mysterious to business owners.
The simple truth, according to 2 Ten LLC, is that a sustainable brand is built on the qualities that come naturally to you and are valued by your clients.

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2 Ten's No Nonsense Branding Facts

  1. 1. Marketing Strategies for Small Businesses: Building a Sustainable Brand
  2. 2. 2 Ten’s Perspective• A strong brand is comprised of: –50% of what you are –50% of what your market wants Copyright - 2 Ten, LLC 2
  3. 3. What You Are: Brand Foundation• Sustainable brands build on organic strengths Copyright - 2 Ten, LLC 3
  4. 4. What You Are: Brand Foundation• Examples of brands built on organic strengths: –Virgin Airlines –Mayo Clinic –The Bolshoi Ballet Copyright - 2 Ten, LLC 4
  5. 5. What Your Market Wants• Everyone who interacts with a client is a brand ambassador.• Empower them to ask questions…solicit input….identify needs. Copyright - 2 Ten, LLC 5
  6. 6. What Your Market Wants• Questions: –What are your objectives? –How can we help you even more? –How can we improve? Copyright - 2 Ten, LLC 6
  7. 7. 2 Ten, LLC: Expert, Cost-Effective Marketing Services• Content –Website, blog, newsletters, press releases, brochures, white papers, social media –Surveys –Search engine optimization Copyright - 2 Ten, LLC
  8. 8. 2 Ten, LLCProfessional Marketing Services Jared Byer Principal, 2 Ten, LLC 913.980.0028 @2tenllc Copyright - 2 Ten, LLC