2 Ten Marketing Strategies: How to Create Compelling Content

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Suggestions for developing effective marketing content

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2 Ten Marketing Strategies: How to Create Compelling Content

  1. 1. Marketing Strategies for Businesses How to Create Valuable Content
  2. 2. Baseline• Make it easy to understand and recall your content — Apply Rules of Engagement — Focus on clarity — Be concise Copyright - 2 Ten, LLC 2
  3. 3. Rules of Engagement1. Know your audience.2. Speak their language.3. Provide accurate, actionable information. Copyright - 2 Ten, LLC 3
  4. 4. Know Your Audience• Know your audience – CEO, Decision-maker, Manager, Administrative • What worries them? Copyright - 2 Ten, LLC 4
  5. 5. Be Understood• Use active voice – Create forward momentum • Accompany problems with solutions Copyright - 2 Ten, LLC 5
  6. 6. Deliver• Clarify value – Quickly, clearly state the economic benefits of your product/service Copyright - 2 Ten, LLC 6
  7. 7. Partner With Experts• 2 Ten, LLC – Twenty years of marketing, sales and professional writing experience • Clinical research, healthcare, and scientific consulting industries Copyright - 2 Ten, LLC
  8. 8. Choose 2 Ten, LLC• Original, creative content – Website, blogs, press releases, collateral, white papers, surveys Copyright - 2 Ten, LLC
  9. 9. 2 Ten, LLCProfessional Marketing Services Jared Byer Principal, 2 Ten, LLC jared@2tenllc.com 913.980.0028 @2tenllc www.2tenllc.com 2 Ten, LLC is a veteran-owned business Copyright - 2 Ten, LLC

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