ASSC 2012

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The Association of Scotland's Self-Caterers kindly invited me to speak about the use of social media for our holiday cottages. Focus on Twitter, as it has had the biggest impact on direct bookings. Two Twitter accounts: Http://twitter.com/2edinburgh and http://twitter.com/2crail. Presentation shares 5 tips for practical use of Twitter.

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ASSC 2012

  1. 1. Association of Scotland’s Self-Caterers Annual Conference 2012 Practical Social Media Susan McNaughton Sandcastle Holidays (Scotland) Ltd
  2. 2. Sandcastle Holidays• @2edinburgh • @2crail
  3. 3. Why Twitter?
  4. 4. Five top Twitter Tips• Get the basics right• Be yourself• Continue the conversations in real life• Join themed Twitter chats• Be an ambassador for your area
  5. 5. Tip #1 Get the basics right
  6. 6. Tip #2 Be Yourself
  7. 7. Tip #3 Continue the Conversation • Listen! Don’t just talk • Respond to people • Encourage others • Get to know people better • Work out how to work together • Meet up in real life
  8. 8. Tip #4 Join Themed Chats• Find like-minded people and join Twitter chats – #ScotlandHour – #FriFotos – #TTOT
  9. 9. Tip #5 Be an Ambassador for your Area • Answer questions about your area • Share information about what’s on in your area • Take lots of photographs and share, share, share • Be helpful – even if people are not staying with you, they’ll remember you
  10. 10. Keep Sharing!• Say hello to @2edinburgh• Say hello to @2crail• Say hello to @SusanMcNaughton

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