Fii eficient in afiliere cu AdWords&Facebook Ads

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Fii eficient in afiliere cu AdWords&Facebook Ads

  1. 1. Fii eficient in afiliere prin Adwords si Facebook Cristian Ignat
  2. 2. Agenda1. Tracking eficient in afiliere2. Unelte si strategii Google Adwords3. Afilierea prin Facebook Ads
  3. 3. 1. Tracking eficient in afiliere
  4. 4. 1. Tracking eficient in afiliereFolosirea grupurilor in 2Paralehttp://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73cf6&st=NUMEGRUP1,NUMEGRUP2,NUMEGRUP3&redirect_to=http%253A%252F%252Fwww.tuatara.ro
  5. 5. 1. Tracking eficient in afiliereExemple de folosire in Adwordshttp://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73cf6&st=TUATARA_ADW_HAINE_BARBATI,TUATARA_ADW_SEARCH&redirect_to=http%253A%252F%252Fwww.tuatara.ro%252FTricouri-c14.htmhttp://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73cf6&st=TUATARA_ADW_HAINE_FEMEI,TUATARA_ADW_SEARCH&redirect_to=http%253A%252F%252Fwww.tuatara.ro%252FTopuri-Fashion-c57.htmst=nume campanie st=display/searchst=nume grup st=remarketing campaignst=cuvant cheie st=laptop/mobile devicest=reclama text
  6. 6. 1. Tracking eficient in afiliereExemple de folosire in Facebookhttp://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73cf6&st=TUATARA_FB,TUATARA_FB_BARBATI,TUATARA_FB_BARBATI_21ANI&redirect_to= http%253A%252F%252Fwww.tuatara.ro%252FTricouri-c14.htmhttp://event.2parale.ro/events/click?ad_type=quicklink&aff_code=ec9d4a6f7&unique=04dd73cf6&st=TUATARA_FB,TUATARA_FB_FEMEI,TUATARA_FB_21ANI&redirect_to=http%253A%252F%252Fwww.tuatara.ro%252FTopuri-Fashion-c57.htmst=campanie st=relationshipst=sex st=interestst=varstast=reclama text
  7. 7. 1. Tracking eficient in afiliere
  8. 8. 2. Strategii si unelte Adwords
  9. 9. 2. Strategii si unelte Google AdwordsCe este remarketing/retargeting?
  10. 10. 2. Strategii si unelte Google Adwords Cum pot folosi remarketing in afiliere?- Remarketing pe categorii- Remarketing pt advertiserul click-uit
  11. 11. 2. Strategii si unelte Google AdwordsCum pot folosi remarketing in afiliere? - Remarketing pt advertiseri IT&C
  12. 12. 2. Strategii si unelte Google Adwords Cum pot folosi remarketing in afiliere?Cei care fac direct linking ar ar putea sa ruleze un script de remarketing pentru a-iurmari ulterior. Scopul este de a crea o baza de date cu profile in Adwords pe care oputem folosi ulterior pentru mai multi advertiseri.
  13. 13. 2. Strategii si unelte Google AdwordsSitelinks in Google Adwords
  14. 14. 2. Strategii si unelte Google Adwords Sitelinks in Google Adwords- pretul: Masini de spalat <1,000RON, Masini de spalat 1,000- 2,000RON, Masini de spalat 2,000-3000RON (cautarea masini de spalat)- Tipul produsului: Rochii Online, Bluze Online, Blugi Online, Camasi Online (cautarea haine online)- Beneficii produs: Livrare Rapida, Toate produsele pe stoc, 10% Reducere, Voucher 10RON la Prima Comanda
  15. 15. 3. Afiliere prin Facebook Ads
  16. 16. 3. Afiliere prin Facebook AdsTracking eficient al campaniei FB
  17. 17. 3. Afiliere prin Facebook AdsPromovarea pe interese si categorii prin FB
  18. 18. Spor la conversii! cristian.ignat@2parale.ro www.cristianignat.ro

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