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[한국의SNS 컨퍼런스]모바일 메신저의 현황과 전망

B
Bosnag-Kim

6월23일 17년차 인터뷰어(전설의에로팬더 주최) SK컴즈 후원으로 진행된 [한국의SNS와 N스크린] 컨퍼런스 발표자료입니다.

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1. 자주, 많이, 오래 사용하는 MIM

     2. 마이피플의 현황과 전략

     3. MIM의 특징과 미래


                          • 김지현
                          • http://twitter.com/oojoo
                          • http://oojoo.co.kr
                          • oojoo@hanmail.net
[한국의SNS 컨퍼런스]모바일 메신저의 현황과 전망
[한국의SNS 컨퍼런스]모바일 메신저의 현황과 전망
UC

                               Personal
               Entertainment
                             Information
PC통신          WWW          Mobile
          Chatting       세이클럽 - 버디버디
          Mail / 쪽지      웹메일 / IM      Push mail, 카카오톡
          동호회            Cafe
          Plaza          아고라
          PDS                          앱스토어
          정보서비스(CP)      뉴스, 유투브       뉴스앱, 동영상앱
          BBS            미니홈피, Blog    모바일웹
                         검색            모바일 검색
                                       SNS
                         지도            LBS, AR, 교통, POI
                                       mVoIP - 마이피플
          MUG / 게임       MMORPG        Casual, Arcade
14
                                                                                                               MIM
                                                                                                                     SNS
F                                                                                                           News
r
e
q
u
e
n
c
y
                                II
                                 Books
                                                Utilities
                                                                             Weather      I        Reference



o
f                   Lifestyle
U                                           Games
s
e         7
p                                               Travel                       Health
e
r                                 SNS                                                     Productivity
                                                             Finance         Navigation
W
e
e                                                                       Business
k                                                            Sports


                                III
                                Entertainment
                                                    Sports
                                                                             Education
                                                                                         IV              Medical




          0
                                                             25%                                                    50%
               0%                                   Retention over 90 days
                                                                                                  Source : Flurry

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[한국의SNS 컨퍼런스]모바일 메신저의 현황과 전망

  • 1. 1. 자주, 많이, 오래 사용하는 MIM 2. 마이피플의 현황과 전략 3. MIM의 특징과 미래 • 김지현 • http://twitter.com/oojoo • http://oojoo.co.kr • oojoo@hanmail.net
  • 4. UC Personal Entertainment Information
  • 5. PC통신 WWW Mobile Chatting 세이클럽 - 버디버디 Mail / 쪽지 웹메일 / IM Push mail, 카카오톡 동호회 Cafe Plaza 아고라 PDS 앱스토어 정보서비스(CP) 뉴스, 유투브 뉴스앱, 동영상앱 BBS 미니홈피, Blog 모바일웹 검색 모바일 검색 SNS 지도 LBS, AR, 교통, POI mVoIP - 마이피플 MUG / 게임 MMORPG Casual, Arcade
  • 6. 14 MIM SNS F News r e q u e n c y II Books Utilities Weather I Reference o f Lifestyle U Games s e 7 p Travel Health e r SNS Productivity Finance Navigation W e e Business k Sports III Entertainment Sports Education IV Medical 0 25% 50% 0% Retention over 90 days Source : Flurry
  • 7. Skype/Fring... Loopt 구글토크, iMessage, 삼성메신저, SKT RCS
  • 10. Mobile (67 893 :;) &'() --., *'+, 1km Hi There NateOn UC !"!" #$% WhosHere /0 12 Public Private (PC+< :; = >? 893 ?@ AB) 3-'45 F'2 MSN Daum GHI C'DE JKL M'3 Nate On PC…etc
  • 11. 17’’ Sub DID IP Phone T-money Terminal
  • 12. Communication !"#$ %&$' %&$' ( () *+, -. ) Public Private SNS (Yozm, Twitter …) Cafe
  • 13. 2000 ! 재미있고 유익한 광장 사람 중심의 PC 서비스 유무선 통합 UC 2011.01.01 2011.02.01 2011.03.01 2011.04.01 2011.05.01 3Q 4Q
  • 14. !  !"#$ %&'( 3G) *+ *+ ,-#. !  /0 12 34( Wi-Fi02 5~+ ,- 6 789: ;< ,- => : 4.1min ? @A ,- => : BC 10= peak time D EF > GH > IF > JK > LMNO > PQR > SG TU) VW XBY ,- Z ,- [ ] : 3G-3G ,- > WiFi-WiFi > WiFi-3G > 3G-WiFi T phone usage ^_ (7=Y 16= `81 ,-a8 bc) d ef : Voice IP Solutions (http://durl.kr/6rkx5)
  • 19. Communication IM SMS II Twitter MIM I MAIL 미니홈피 Public SNS Chat Private Facebook Cafe III IV Community
  • 20. Relation Real-time History No time Place Co-located Public Contents News Movie Remote Music Group MIM Community 미니홈피 Cafe Chat Private IM Mail Message DM Time
  • 21. 플랫폼의 진화 킬러앱의 자리매김! UI, UX, 디자인 기술 상향 평준화 Network Speed 망  중립성  이슈+Telco의  BM  충돌 SW 표준화 그 또한 지나가리라~~ HW spec 경쟁 신기술의 등장