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Freelance, ne négligez pas votre business plan

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Non, le business plan n’est pas réservé uniquement aux entreprises du CAC 40, ni même aux PME et PMI. Le business plan est la « description écrite d’un projet » qui s’inscrit complètement dans une activité de Freelance.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Freelance, ne négligez pas votre business plan

  1. 1. FREELANCES FAITES VOTRE BUSINESS PLAN !
  2. 2. UN BUSINESS PLAN C’est quoi ? « Description écrite de mon projet de création d’entreprise »
  3. 3. UN BUSINESS PLAN Pourquoi ? Pour qui ? ü Pour vous ü Prendre de la hauteur sur son projet ü Laisser le moins de place possible à l’improvisation ü Anticiper, voir plus loin ü Se forcer à se plonger dans les chiffres ü Perdre du temps pour en gagner Clients
  4. 4. L’IDÉE plaisir vs/ besoin
  5. 5. L’OPPORTUNITÉ DE CRÉATION Mes compétences ü Que faites vous de mieux ? ü Qu’est ce qui vous rend remarquable ?
  6. 6. L’OPPORTUNITÉ DE CRÉATION Je fais ce que j’] Ce que j’aime faire Ce pourquoi mes clients sont prêts à payer Le job idéal
  7. 7. L’OPPORTUNITÉ DE CRÉATION Je fais ce que j’] … mais que ! Ce que j’aime faire Ce pourquoi mes clients sont prêts à payer Le job idéal Le job rentable
  8. 8. LE MARCHÉ segments, clients et concurrents
  9. 9. LE MARCHÉ Les segments Vous devenez freelance pour « vendre » quelque chose, à quelqu’un ü Quel est le segment de marché que je vais adresser ? ü Quelle est la taille de ce segment de marché? ü Quelle est la santé de ce segment de marché ? ü Que deviendra ce marché dans 1 ans ? Et dans 3 ans ? Le freelance effectue lui-même son étude de marché !
  10. 10. LE MARCHÉ Les clients Pour chaque segment de marché, qui sont vos clients ? ü Un client = une offre de service ü Un client = une approche marketing & commerciale ü Un client = un budget et du temps ü C’est (un peu) bête à dire mais un client on l’] • Un client mécontent = 1O clients de perdus ! Cartographiez vos clients (ils ne vous en voudrons pas !)
  11. 11. LE MARCHÉ La carte d’empathie du client o Décrivez son environnement o Qui sont ses amis ? o À quelles autres offres du marché est-il exposé ?
  12. 12. LE MARCHÉ La carte d’empathie du client o À quoi accorde-t-il véritablement de l’importance ? o Quelles sont ses principales préoccupations ? o Quelles sont ses craintes et ses aspirations ?
  13. 13. LE MARCHÉ La carte d’empathie du client o Que disent ses amis ? o Que dit son patron ? o Que disent les personnes influentes ?
  14. 14. LE MARCHÉ La carte d’empathie du client o Quelle attitude adopte-t-il en public ? o Quelle est son apparence ? o Comment se comporte-t-il envers les autres ?
  15. 15. LE MARCHÉ La carte d’empathie du client PROBLÈMES Quelles sont ses craintes, ses frustrations et les obstacles auxquels il est confronté? GAINS Quels sont ses désirs, ses besoins, ses critères de réussite et les obstacles qu’il doit franchir pour les atteindre?
  16. 16. LE MARCHÉ Les concurrents Freelances, vos concurrents sont avant tout vos confrères ! ü Ils défendent l’idée d’un monde du travail différent ü Ils vous informent et vous conseillent ü Ils vous cooptent ü Ils répondent avec vous aux appels d’offre ü Ils ne représenter que 2% des travailleurs en France • Il y a (encore) de la place pour tout le monde !
  17. 17. LE MARCHÉ La veille concurrentielle Ce que je cherche ? ü Les tarifs : comment je me positionne ü Les offres de service : comment je fais mieux ou différent ü Les sites web, les blogs, les réseaux sociaux : comment je communique Où est ce que je cherche ? ü Ma propre expérience ü Mon réseau ü Internet
  18. 18. LE MARKETING je construis mon offre de service
  19. 19. LE MARKETING Les 4P du freelance Le prix : ü Quelle est votre rémunération cible ? ü Quel est le prix du marché ? ü Quel est votre TJ : votre positionnement ü Combien de jours travaillez-vous dans une année ?
  20. 20. LE MARKETING Les 4P du freelance La facturation : ü De quelle manière allez-vous facturer ? o Taux journalier o Temps passé o Forfait o Commissionnement o Apport d’affaire o … La partie de l'image avec l'ID de relation rId5 n'a pas été trouvée dans le fichier.
  21. 21. LE MARKETING Les 4P du freelance Le workflow ü De quelle manière allez vous intervenir ? ü Quelles sont les phases de votre mission ? ü Quelle relation client pendant la mission ? Quels points de contrôle ? ü Comment rendez-vous le livrable ? Y a t’il un SAV ? ü …
  22. 22. LE MARKETING Les 4P du freelance L’offre de service : cas général ü Qui : résumez vous ! ü Quoi : listez vos compétences clés ü Comment : décrivez le workflow de votre offre de service ü Combien : détaillez votre tarif, vos frais, vos options, vos réductions o Citez vos références et recommandations o Indiquez vos certifications o Nommez les outils et méthodes utilisés L’offre de service doit s’adapter au segment de marché !
  23. 23. LE MARKETING Les 4P du freelance L’offre de service : réponse à une consultation ü Qui : résumez vous ! ü Pourquoi : résumez le contexte de la demande ü Dans quel but : présentez les objectifs de la mission ü Comment : décrivez le workflow de votre offre de service ü Combien : Détaillez votre tarif, vos frais, vos options, vos réductions o Annexes : références, recommandations, certifications, outils et méthodes utilisés
  24. 24. LE MARKETING Les 4P du freelance La communication ü Le print o Le minimum : la carte de visite / la plaquette ü Le web o Site vitrine / Blog o LinkedIn / Viadeo o Twitter o Instagram ü Les réseaux, le BAO ü La qualité de votre travail
  25. 25. LE MARKETING Les 4P du freelance Quel budget pour mon plan marketing ? ü Essayez d’être proche de 0€ ! 1€ non dépensé, c’est 1€ de gagné ! ü Catégorisez vos dépenses : 1. Les dépenses pour lancer votre activité de freelance 2. Les dépenses mensuelles (récurrences) 3. Les frais pour une mission donnée
  26. 26. LE PLAN COMMERCIAL suivez vos clients !
  27. 27. LE PLAN COMMERCIAL La gestion de la relation client Les prospects d’aujourd’hui sont les clients de demain ü Catégorisez vos interlocuteurs, mettez en place une action pour chacun ü Pensez au CRM !
  28. 28. OBJECTIFS le plan d’action
  29. 29. OBJECTIFS Faites-vous un plan d’action Du concret, du concret, du concret ü Donnez vous des objectifs concrets et listez les : o Chiffre d’affaire o Rémunération o Nombre de clients o Nombre de follower o Nombre de visite o Etre formateur dans telle école o …
  30. 30. OBJECTIFS Faites-vous un plan d’action 3 mois 12 mois 3 ans OBJECTIF ACTION OBJECTIF ACTION OBJECTIF ACTION La méthode 3-1-3 : une vue à court, moyen et long terme
  31. 31. ET MAINTENANT ? à vous de jouer ! J

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