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Second Harvest Heartland - Newsletter - Winter 2011


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Stories of Hope - the quarterly newsletter from Second Harvest Heartland.

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Second Harvest Heartland - Newsletter - Winter 2011

  1. 1. Stories Hope Winter 2011 of THE HEART OF THE HEARTLAND An inside look at the pg 4 warehousing of hope ®I n s Id e • Ten days to change the world • The March Campaign kicks off • Organizing relief on a ground level • More access to CSFP pg 3 pg 6 pg 7
  2. 2. The Mission Beyond the Mission ten days to change the world It was a lofty goal, but employees of the A message from our executive director Schwan Food Company rose to their own challenge and changed the world for a A food bank, and so much more number of our hungry neighbors. The company’s inaugural Food & Fund In the last issue, I talked about Second near expiration. He began collecting that 92% of every dollar donated to us directly Drive for Second Harvest Heartland, held Harvest Heartland’s new look and feel—a food, and soon had much more than the into our programs. Without sophisticated in January, was a grand one, generating reflection of what we aspire to be: a dining room could use. He approached St. delivery routes, dedicated volunteers and 20,629 pounds of food and more than transformational hunger-relief organization Mary’s Basilica with his idea of creating generous corporations, we couldn’t have $10,000—making it the second largest first with a steadfast commitment to our a central location where agencies could delivered nearly 60 million pounds of food time corporate food drive in our history. neighbors in their time of need. I also told receive needed food for their clients at no in 2010. And without Feeding America—the And they did it all in ten days. Schwan’s Ten Days to Change the World campaign generated 20,629 pounds of food. you how your support has enabled us to go cost. The Food Bank was born—and in its nation’s food bank network—food banks above and beyond the traditional role of first year, collected and distributed more like Second Harvest Heartland and St. The Ten Days to Change the World a food bank—to innovate, create and lead than 250,000 pounds of food. The new, Mary’s Food Bank Alliance wouldn’t have campaign started because employees at Why aren’t we doing more to end hunger?’” Minnesota, and warehouses in Kentucky new initiatives that create sustainability efficient, innovative concept helped remove the opportunity to share best practices and the Schwan’s Consumer Brands Office said Karl Reichensperger, Consumer Brands and Kansas—included a root beer float sale, in the system and move us closer to filling food from the waste stream and put it in the work together to ensure we provide as many in Bloomington wished to become more Customer Team Manager. “We were all very a silent auction of local sports memorabilia the missing meal gap. And while I’m proud meals as possible for our fellow Americans. involved with hunger relief. “There was a excited to get involved.” and a pizza sale that ended up being the hands of people in need. of our programs and the success we’ve general feeling of, ‘We’re a food company. event’s crown jewel. We are, at our core, a food bank. When the A food bank can’t solve the problem of The Schwan drive truly embraced the fun experienced, I want to take this opportunity hunger alone. But thanks to the pioneering in a Food & Fund Drive with a wide range The original pizza plan was to ‘rescue’ Minneapolis and St. Paul food banks merged to be clear about the primary reason we’re spirit of Mr. van Hengel, the unyielding of events and activities. The office broke slightly wounded or poorly packaged pizzas more than nine years ago, Second Harvest able to do what we’re doing. support of our generous community (of up into teams and competed against each from Schwan production facilities and offer Heartland was born unto decades of rich The world’s first food bank—St. Mary’s Food which you are a part), and the foundational, other, charting each team’s total and them to employees at a discounted rate, history, knowledge and strength wrought by Bank Alliance in Arizona—was formed in unprecedented efficiency of our food bank individual progress on posters and charts with all proceeds going to Second Harvest these pioneering predecessor organizations. 1967 on one basic premise: there is enough operation, we can continue to pioneer and posted throughout the four floors of the Heartland. The sale was a great success, but While population, distribution capacity create sustainable, new solutions to a very food to go around, if the system is in place to building. “Everyone really embraced the it was the post-sale effort that truly pushed and the economic landscape have changed old problem. deliver it where it can be used. A man named competition, paying close attention to the the event to another level. Every leftover significantly since 1967, the fundamentals of pizza was delivered directly to our food John van Hengel was volunteering in the As always, thank you for your continued graphs and seeing who was in the lead,” said food banking have not. bank by Schwan trucks. Over 17,000 pounds community dining room at a church, when support of Second Harvest Heartland. Karl. “It was exciting.” Left to right: Mark Dalrymple and Arnie Strebe of pizza for our hungry neighbors to enjoy! he learned that grocery stores disposed of Without a meticulous operational engine as of the Schwan Food Company, Tony Mans and Other elements of the drive—which quickly food that had damaged packaging or was our foundation, we would not be able to put -Rob Zeaske Sara Ibis of Second Harvest Heartland and expanded beyond the Bloomington office Schwan’s Scott Peterson and Greg Flack. Continued on page 6 to involve the Schwan depot in Plymouth, Together we are transforming hunger relief. Mission Impossible? not if you help. You can help. Mark your calendar with these events. Go to for more details. It’s March, which means it is once again it’s daunting, and it’s beyond the means of one time for the Minnesota FoodShare March person to accomplish. But as a community of Campaign. The campaign is the largest people who believe that in a land of plenty, no Get in Gear single food drive in the state, and annually one should go without food, it’s a challenge Thursday, April 21 • St. Paul RiverCentre Saturday, April 30 • Minnehaha Park, Minneapolis aims to restock 300 food shelves throughout March Campaign we can meet together.” Dish: Cuisine for Change is an elegant evening of fine Raise funds by participating in the Get in Gear 10K, Minnesota.CUISINE FOR CHANGE For 29 years, Minnesota FoodShare, a food and wine, auctions, entertainment and hope. 5K Run/Walk, Half Marathon or 2K Fun Run. program of the Greater Minneapolis Council Presented by: In 2010, the March Campaign raised a record Visit to reserve your Visit for more information. tickets and tables! 12 million dollars and pounds (4.6 million of Churches, has coordinated the March pounds of food and $7.4 million) for our hungry neighbors. The Campaign. The campaign brings together thousands of families, 2011 goal is to meet or exceed those numbers. We’ve already proven companies, faith communities, schools and civic groups and raises Pound for Pound Challenge stamp Out Hunger Now - May, 2011 Saturday, May 14 • Your mailbox that this mission isn’t impossible, but it will be without your help. a significant percentage of the annual food distributed by its The need in our community is growing at a rapid rate, and your recipient food shelves. For every pound you pledge to lose, the Pound For Pound Help us reach our goal of 1.3 million pounds this year by donating Challenge will donate 11¢ to Feeding America. right at your mailbox! participation is vital. To contribute directly to the 2011 March Campaign, visit Visit for more details. To learn more, visit “Minnesota FoodShare has challenged its partners to provide 12 To find out how your company or million pounds of food to Minnesota food shelves,” says Second organization can get involved, visit Harvest Heartland Executive Director Rob Zeaske. “It’s ambitious, 2 Winter 2011 Winter 2011 3
  3. 3. Welcome to Moving Millions of pounds of hope THe HeART OF THE HEARTLAND The food bank is the core of the Second Harvest Heartland network. With your generous support and a strong 1 • Fresh MeeT MIKe commitment from the people in this building, we sourced, sorted and delivered nearly 60 million pounds of food to more than 468,000 of our hungry neighbors in 2010. Join us as we go ‘behind the curtain’ and highlight the people and Kate takes waste processes that put the heart in the Heartland. seriously. As Director of Food Rescue, she works ON The COver: with more than 200 retailers Our fleet of 22 food to beat the expiration date on rescue trucks travels nearly half a million bakery, produce and dairy products— miles every year, eliminating vast amounts of waste rescuing fresh food that might otherwise go while providing our neighbors with tons to waste. Food Rescue of fresh food. Thanks in part to Kate’s work, Driver Jason is pictured 20 percent of our total distribution is fresh. with Kate, our Director of Food Rescue. 1 As Director of Food An AIB International Bank Operations, 2 • saFe food safety audit awarded Mike is the air traffic Second Harvest Heartland an ‘excellent’ rating controller of the for food safety and hygiene. As our sanitation warehouse. At any team leader, Don is instrumental in keeping our given time, there is facility safe and clean. enough food here to provide a meal for just about everyone James and LeCore in the Minneapolis/ 3 • eFFicient undertake the epic St. Paul metro area. 3 tasks of inventory and shipping/receiving, Mike oversees the transforming incoming pallets and generous sourcing, sorting and jumbles of Food & Fund Drive donations into distributing of millions custom orders for quick turnaround throughout of pounds a year. our network of 1,000 agencies and programs. 2 The MurAl 4 • compassionate This mural—an artist’s rendition of Pat and her staff make a direct impact the entire Second on our neighbors, serving more than Harvest Heartland 1,000 seniors every month at our process—hangs in drive-up window. Second Harvest the warehouse and Heartland also operates more highlights everything than 200 additional Commodity we do, from food Supplemental Food Program sourcing to storage distribution sites in 41 and distribution to the 4 counties in Minnesota. wonderful end result.4 Winter 2011 Winter 2011 5 “I was drawn to this project to capture both the scale of FrOM The PhOTOgrAPher the operation and to personalize the individuals who make it work. Understanding the impact Second Harvest Heartland has on the community can broaden involvement. I found exceptional individuals working as a team. Simply put, they move tons of food where it needs to be.” -Rhett Arens
  4. 4. Voices of Hunger the Front lines oF hunger relieF DIANA MADSeN: goal was to close Blue Earth County’s The dynamics may be different, but the missing meal gap and sustain a certain level response has been incredibly positive. Rock Community Programs of local organization and the number of County formed the relief group Hunger Free Advocate provided meals. Rock County and their first initiative was to Community involvement is one of the Blue Earth officials reacted impressively, develop a partnership with local pharmacies most important aspects of hunger relief. forming Feeding Our Communities to promote local hunger relief efforts on Diana Madsen is at the forefront of the Partners (FOCP), an incorporated every filled prescription during peak cold Second Harvest Heartland effort to organize nonprofit hunger relief organization with and flu season. In Martin County, discussions community leaders and their available the ability to seek funding opportunities to install a community food shelf are just the resources on a local level. As a Community only available to nonprofit groups. FOCP beginnings of a concentrated response. Programs Advocate, she’s helped make has been instrumental in a number of Increased access to programs like the Commodity Supplemental Food Program is vital to the transformation of hunger relief. Thanks to successes like those in Blue Earth, significant strides in the struggle against relief initiatives, including a vital food Martin and Rock counties, the community hunger ‘on the ground.’ rescue program in Mankato. organizing program is already exceeding “We’re all working to fight hunger in our The success of the Blue Earth County expectations. “We were projected to be More access in more places beyond own ways,” she says of the project. “But program led to the formation of the Second Above & working in ten counties by the end of 2011,” many of our community leaders have never Harvest Heartland Community Organizing Diana says. “We hit that number by October As Second Harvest Heartland continues to transform Heartland Child and Senior Nutrition Manager Pat worked as a group, or shared information team and a two-year community organizing of 2010.” New projections see the project the system of hunger relief in Minnesota, we Pearson. “They receive so many positive comments and resources.” project. The primary objective of the project expanding into six to eight additional focus more and more on providing access to our about the program.” In 2009, as an answer to the Missing Meals is to organize local task forces within counties in the next year. community’s available resources. report which found that Minnesotans miss the 31 rural counties in Second Harvest Because we see firsthand how valued CSFP is to Though results are difficult to track with The federally funded Commodity Supplemental those who use it on our own doorstep, we realize 125 million meals every year, Second Harvest Heartland’s Minnesota service area in an statistics, the project is vital to spreading Food Program (CSFP) is a perfect example of how important access to the program can be. Many Heartland began an initiative to start effort to fill the meal gap in those areas. awareness about the hunger issue that is our increasing effort in this area. With additional of those who require food assistance simply don’t closing the missing meal gap in Minnesota Diana and her fellow Community Programs Advocate, Alanna Shoquist, identify key universal yet unique to every community. funding in 2011, we’ll not only directly serve 500 have the means to travel very far, which is why we on a county-by-county basis. Because rural players in the community and help those Just by placing community leaders in the more of our hungry seniors, mothers and children place extra emphasis on bringing the program to counties are particularly challenging to serve due to the scarcity of organizations, leaders take advantage of the strengths same room and creating dialogue about those who need it most. As of February, we will volunteers and financial resources, an extra and shore up the weaknesses in their area’s hunger, we’re reinventing hunger relief in an extra eFFort For our provide CSFP at a total of 214 sites throughout our communities. emphasis was needed in these areas. existing relief efforts. hungry neighbors Minnesota, serving 9,200 seniors, children and The pilot program targeted Blue Earth Though the program uses Blue Earth County “There are so many people who are working families. Sites include local food shelves, County and focused on three objectives: as a model, the project takes root in different passionate and dedicated to serving others,” churches, senior centers, programs and shelters every month—we’ll provide 14 more sites where to work with and organize county leaders; ways in every community. “Of course we try says Diana. “It is extremely gratifying to be throughout our 41-county Minnesota network. they can easily access this valuable resource. to identify locally available–but unused– to replicate what Blue Earth County did in part of the process of creating change and The Commodity Supplemental Food Program While we’re proud of every Second Harvest Heartland hunger relief resources; and to better direct every area,” Diana says. “But the dynamics working with people who are so determined provides a box of nutritious food each month program and initiative, CSFP is very near and dear existing resources in the area. The ultimate are different in every county.” to help others in need.” to income-eligible post-partum women 6-12 to our hearts. It’s one of the only programs through which we physically place food into the hands of our months who are not breastfeeding and who are notFooD & FunD From page 3 hungry neighbors, since CSFP can be accessed right served by WIC, and children between the ages here at out Maplewood distribution center. Through of five and six through the Mothers and Children “The Schwan’s Consumer Brands Food and Fund Drive was one of our least four volunteer events benefiting Second Harvest Heartland, as use of a drive-thru window, we personally serve Program (MAC) and to low income seniors 60 years largest first-time drives, but what really impresses me is their high well as a cash donations program and additional food drives. more than 1,800 qualified participants easily and and over through the Nutrition Assistance Program level of engagement,” says Second Harvest Heartland Campaigns “We are so appreciative of the hard work Schwan has devoted and efficiently every month. for Seniors (NAPS). Coordinator Sara Ibis. the thousands of meals they are providing for our hungry neighbors,” “Through CSFP, our staff and volunteers build If you think you may be eligible for CSFP or “Everyone at Schwan was committed to participating and giving said Sara. relationships with our clients that they might know someone who may require assistance, visit generously.” not otherwise experience,” says Second Harvest The Schwan Food & Fund Drive is only the beginning of an extensive To find out how you can organize your own Food & Fund Drive, visit foray into hunger relief. The company has already made plans for at Winter 2011 Winter 2011 7
  5. 5. Nonprofit Organization US Postage Paid Second Harvest 1140 GERVAis AVE., sT. PAuL, MN 55109-2020 Heartland Cause and effects You supported the cause. here is the change you’ve effected. Community Organizing Project The Second Harvest Heartland community organizing initiative is a resounding success! County leaders have truly embraced our challenge to transform hunger relief on a local level, and thanks to their efforts, we are more than a year ahead of schedule. For more information about the project, see page 6. Community leaders in Blue Earth County helped institute a backpack lunch program, providing weekend lunches to children who receive free or reduced lunch on school days. Contact Info Projections for the Community Organizing Project Original projections for the community organizing project showed up to ten counties second Harvest Heartland affected by the project at the end of 2011. Phone: 651.484.5117 Thanks to an impressive response from community leaders, we hit that mark by October, Toll Free: 888.339.3663 2010. New projections show up to 18 counties Fax: 651.484.1064 with organized hunger relief by December. With your help, we’ll eclipse that mark, too. Counties with some level of hunger relief organization ® Counties targeted for organization8 Winter 2011