Second Harvest Heartland - Newsletter - Spring 2012


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Second Harvest Heartland - Newsletter - Spring 2012

  1. 1. Stories Hope Spring 2012 of r e p o r t u a l i s n s n u a Doing more e • • with your contributions every year! PG 5 ®I n s id e • Food & Fund with mac & cheese • W elcome to Second Harvest Heartland West • 2012 Hunger Heroes • 2011 Donor highlights pg 3 pg 10 pg 11
  2. 2. The Mission Beyond the Mission have fun with your food A message from our Executive Director CEO A Food Fund drive that was anything but cheesy To the kids at Pope John Paul II Catholic perfect because the boxes can be stacked School in Minneapolis, the only thing and if the stack was to fall over, the food Looking Back While Moving Forward better than eating macaroni cheese is helping others have the opportunity to would not get damaged. Individual boxes are not expensive and families could easily Each spring, we release our annual financials energy and dollars – who continue to step individual volunteers who gave their time eat macaroni cheese. And thanks to purchase however many they could afford.” and recap all of our accomplishments from up to the plate in huge ways to fight for to help sort, pack and label it for delivery their efforts, more than 900 boxes of every The entire school embraced the competition. the year prior. And each time we compile our neighbors in need. You’re helping us into the community. kid’s favorite meal will be distributed With the help of the 8th Grade Leadership the information into our spring edition of find new and innovative ways to unlock our No matter what type of contribution you throughout our service area. Committee, who played a large part in Stories of Hope and our annual report, I’m community’s abundance, such as sourcing make to Second Harvest Heartland, please humbled by the magnitude of what we’re local food from farmers and growers right As part of Catholic Schools Week 2012, organizing and promoting the drive, the know how very much we appreciate your able to accomplish together. here in the heartland. the K-8 school held a Food Fund Drive school’s six homerooms tracked the daily support. You play a crucial role in our benefiting Second Harvest Heartland. Only progress of the others, and the excitement As a food bank, we’re proud of our efficiency, As you’ll read later in this newsletter, mission to end hunger through community this Food Fund Drive had a creamy twist: led to an ever-changing leader board. In and the more than 95% of every donation we’re distributing double the amount food partnerships, and we thank you. Children were assigned to collect only a surprise twist, the Kindergarten room we’re able to apply directly to our programs. we were just four years ago. We would -Rob Zeaske boxes of macaroni cheese. And to really took an early lead, causing the older kids But as a hunger relief organization, we’re not be able to source this food without drive participation, prizes were awarded to to enhance their efforts, enlisting eager perhaps even more astounded by the your support, and we wouldn’t be able not only the homeroom that collected the families, bringing bulk packs of macaroni number of you—our contributors of time, to distribute it without the nearly 12,000 most boxes, but the homeroom that was cheese to school, even requesting donations able to build the largest freestanding tower from local grocery stores. And when a out of their collection. classroom fell behind the others, it wasn’t uncommon to see a teacher or staff member Together we are The idea to collect macaroni cheese was slip a student a few boxes. Prizes were awarded to the tallest tower built from mac cheese boxes. a stroke of cheesy genius. The 145 children transforming hunger relief. at the school jumped at the chance to share In the end, the 906 boxes of macaroni You can help. Mark your calendar with these events. Go to for more details. a favorite food with their hungry neighbors. “We wanted an item that was affordable cheese collected by the students made for some rather impressive architecture, accomplish a goal,” Jessi said. “And after all of the teachers moved the boxes into for all families, durable and could easily but it was the lessons learned by everyone the gym and [everyone could see] all of the be stacked,” said teacher and Leadership involved that were the most impressive part mac cheese together, students and staff Bremer Bank Farmers Market Event Food Mania of this Food Fund Drive. Committee Advisor Jessi Weakley. were amazed at the number. The students Saturday, June 2 • 7am – noon July 16 – 27 Lowertown Saint Paul Farmers Market “Finally, we wanted to choose an item “As the students worked together as felt a great sense of pride when they found A lively competition between law and accounting firms, that kids would enjoy eating themselves. a class to build their towers, they saw out we were donating over 900 boxes to the Bremer Bank will be at the farmers market collecting food companies, and credit unions. 1140 Gervais Ave St. Paul, MN 55109 PerMit #649 We thought macaroni cheese would be the importance of working together to food bank.” donations for Second Harvest Heartland. From 9-11am, St CLoUD, MN To find out more, visit PaiD KS95 will be onsite with prizes. U.S. PoStage NoN-Profit org. Second Harvest Heartland Pack-A-Thon Ice Cream Social Hosted by AdvisorNet Financial June 26 • 12 - 3pm • Peavey Plaza Saturday, September 15 • 9am to 9pm Second Harvest Heartland West The Need is Growing Enjoy free ice cream and entertainment courtesy of our friends at Roll up your sleeves and fight hunger with friends, family and But you can help our hungry seniors. AdvisorNet. All donations benefit Second Harvest Heartland. co-workers at the first-ever Second Harvest Heartland Pack-A-Thon. Food shelf visits by seniors are up more than 50% since 2008. Visit for more details. Teams will volunteer in two hour shifts, compete for fun prizes, With your help, Second Harvest Heartland can continue to gather and deliver more food and enjoy the Pack-A-Thon party! Fellowship of the Fresh to agency partners serving seniors, such as East Side Neighborhood Services’ Senior Food Visit for more information. Shelf. The food shelf is client-choice, where people choose their own foods. The staff helps July 8 – September 30 • Minneapolis Farmers Market clients select a balanced mix of foods, and even offers recipes to make sure that people Join us as we partner with the Minneapolis Farmers Market and will enjoy the meals they make. Mosaic to collect over 200,000 pounds of fresh, local produce for our hungry neighbors. You can help by buying an extra bag of A key element of the food shelf’s success is that it’s designed specifically to meet the produce at the market or by volunteering. needs of seniors, and staffed by people who understand what they’re going through. Visit for more information. As Associate Director Susan McCauley puts it, “We make the experience one that is dignified and respectful, and doesn’t stigmatize them.” Support Second Harvest Heartland and help provide for more seniors in need by making a gift today at 2 Spring 2012 Spring 2012 3
  3. 3. inside the numbers: our 2011 annual report The next pages feature a sneak peek at the Second Harvest Heartland Annual Report, a look The facility is specially designed to inside what you helped us accomplish in 2011. accommodate large groups of volunteers. On the following pages, you’ll find facts and figures about our improving efficiency, the growing number As a supporter of Second Harvest Heartland, you already know of volunteers who get involved, and the stat that matters most: the number of meals you’ve helped us we’re committed to transforming hunger relief so that, together, provide to our hungry neighbors. we can sustainably feed our hungry neighbors. You’ll also find the stories of some of the individual • Second Harvest Heartland West is open for business • But they keyword is “together”—our community partners, and corporate donors who truly went above and including you, are a crucial part of the work we do. There’s no beyond in 2011. Without contributions like theirs, question that without your contributions, we simply would not we could never do what we do. We can’t thank them have the ability to feed our hungry neighbors to the extent that enough for their efforts. we do today—and that we need to do tomorrow. We hope you’ll In case you missed it, this March marked We’re proud to present our 2012 Hunger make use of some of the exciting new features of our new space, the opening of our new west-side facility, Heroes. The Hunger Hero awards were and get even more involved in the fight against hunger here in Second Harvest Heartland West. Located created to honor and recognize organizational the heartland. partners who helped make a compassionate at 6325 Sandburg Road in Golden Valley, and transformational impact on those who are our new building replaced our old service hungry in the heartland. Each of the six winners center in northeast Minneapolis and now Features of Second Harvest Heartland West have played critical roles in our mission to end houses all the functions and activities that hunger through community partnerships. • Capacity for volunteer groups of 100+ took place there. But not just that—Second The need in our community is growing, but we’re Harvest Heartland West is nearly 50% • olunteer opportunities for families and youth, ages 8 and up V growing, too. And we have the data to prove it. Thanks for reading. larger than our old space, and can host • ommunity Room and Celebration Room: conference and C more than four times as many volunteers celebration space for large meetings and small gatherings in a single day—up to 400 people! To read the entire 2011 Second Harvest Heartland Annual Report, visit This is an exciting time for Second Harvest Heartland and our partners. While our new building is exciting in and of itself, the Thanks to the new Second Harvest Heartland facility in Golden Valley, volunteering is more convenient than ever most important feature is the capacity for growth—growth in 2011: INSIDE THE NUMBERS for people in the west metro. With your help, our new demand for food, growth in introduction of new food sources, warehouse will be filled with the nutritional foods that and growth with the opportunities we know will arise in the our hungry neighbors so desperately need. coming years. Second Harvest Heartland West will have a tremendous impact on our collective ability to transform hunger relief in our communities, and we hope that you’ll share in this YOUR 2012 HUNGER HEROES exciting time with us. Log on to to register to volunteer, or email us at to get more information about reserving a room for your next meeting or celebration. DONOR HIGHLIGHTS4 Spring 2012 Spring 2012 5
  4. 4. second harvest heartland proudly presents Total Total YOUr Volunteers Hours proudly presents 2009 7,533 2009 37,397 2012 HUNGER HEROES 2010 2010 VOLUNTEER Financial 9,068 45,707 Partner with the leading financial impact Partner with the largest impact on operational productivity via on hunger relief programs. 2011 2011 ’12 ’12 donated time and labor. Percentage of every donation 11,962 61,000 that goes to programs The Mosaic Company has made a General Mills has a long-standing PANTONE 5635C PANTONE 404C commitment to hunger relief at both a significant impact on the lives of our hungry neighbors through various corporate and an employee level. The VOLU manufacturer of many beloved brands NT generous financial contributions. In 2011, EE 2012 Projection ® Mosaic was the lead supporter of our encourages personal philanthropy CY R2010 EN C Fellowship of the Fresh initiative at the Minneapolis Farmers Market as well as among employees, and about 82 percent of domestic General Mills94% A O CI employees volunteer, accounting 15,000 N the second annual matching sponsor for FI TR’s Give to the Max Day. for 851 hours contributed to Second EF LOOK INSIDE Harvest Heartland in 2011. IB UT 2011 72,700 ION95.2% THE NUMBERS food awareness S Partner with outstanding value and Partner generating outstanding visibility volume of donated food. in delivery of programs. ’12 ’12 Getting better PRICE PANTONE PANTONE 5763C 145C The Schwan Food Company is known The National Association of Letter at what we do for providing good food with a Carriers Branch 9, Minneapolis and community focus, and now that focus Branch 28, St. Paul has been a strong PE D centers on local families in need. force in raising awareness of hunger every year. DE R Food is the core of our business, and relief in our community. As part of PO VI 54,687,560 generous donors like Schwan who Stamp Out Hunger 2011, 2,000 letter O contribute healthy, nutritious food are UN carriers collected nearly 1 million D P R DI LS crucial to our work. pounds of donated food in a single day. ST RIB MEA 46,562,500 UTE D$ green innovation Retail partner with outstanding 38,359,375 Partner with unique vision and volume 2008 delivery of a program or product. contribution to the “rescue” of food (produce, dairy, meat and bakery). $0.207 ’12 ’12 2009 32,265,625 The Minneapolis Farmers Market With more than 5 million pounds of PANTONE PANTONE 384C $0.226 697C has partnered with Second Harvest fresh food donated to our Food Rescue to increase the amount of fresh food program, Target continued a strong available to food shelves, securing more 2010 than 275,000 pounds of fresh-picked fruits tradition of fighting hunger. Target is $0.250 and vegetables that otherwise would have dedicated to hunger relief on a local and national level, piloting the Meals gone to waste. The partnership has set a for Minds initiative and encouraging 2011 strong example of out-of-the-box thinking employees to volunteer in the fight $0.209 2008 2009 2010 2011 for food shelves looking to start their own against hunger. market collections. Spring 2012 7 6 7
  5. 5. C O RP O R A TE Individual • Ann Pedretti Second Harvest Heartland has experienced tremendous success for’s Give to the Max Day INDI V IDU A L event the past couple of years. In 2011, a special group of donors stepped up to generate an additional pool of matching funds—and Ann Pedretti of Pedretti Consulting, Inc. was one of those donors. As an independent contractor and owner of a consulting business, Ann understands how important it is to run on a budget. “I am very careful about the charities I choose to support,” she told us, “and DONOR HIGHLIGHTS Second Harvest Heartland’s expense ratio and efficiencies are impressive.” n Month. business is a community partner and we like to support Second Harvest Heartland as one of the nger Actio a .to “My s To Doondotete support local organizations in the same way. “It’s a win-win.” Septe mber is Hu most efficient providers in helping people in need,” Ann said. She also challenges other businessesIn addition to our Hunger Heroes, Second Harvest Heartland is pleased to recognize the following corporate 2 Way eckout r na at ch Special thanks to Ann and Pedretti Consulting, Inc. for the generous commitment. and individual donors who have made a great impact on our hungry friends and neighbors. Donate $1 ins. signated b foo d at the de Cause Marketing • Give a Little, Feed a Lot Corporate • Residential mortgage group The inaugural Give a Little, Feed a Lot campaign launched in 2011 and was a great success, raising nearly Since 2007, Residential Mortgage Group has offered a special incentive to its customers: For each referral- $150,000 and nearly 750,000 pounds of food for Second Harvest Heartland, Minnesota Feeding America based loan that they close, RMG donates $100 to the referred client’s choice of school, police station or fire food banks and local food shelves and pantries. The campaign’s success is thanks to unique contributions department. The “Refer a Friend. Build Your Community.” program has resulted in $1 million donated from Cub Foods, Dr Pepper Snapple Group, KSTP and MOM Brands, who partnered to drive donations as well as awareness. to these great causes. But in 2010, RMG realized that the cause of hunger was going overlooked in “Hunger relief is a critical social responsibility issue for Cub Foods,” said Cub Food President Brian our community, so they added Second Harvest Heartland as a choice for donation. RMG has Audette. “Along with our partners at Snapple, MOM Brands, and KSTP, we were able to join forces to contributed more than $86,000 to the fight against hunger in just over a year. raise much needed food, cash, and awareness during September’s Hunger Action Month. Give a Little, RMG President Steve Sherwood puts the effort into perspective. “We’ve been blessed, Feed a Lot drive is one of many programs Cub supports to address food insecurity.” and we’re able to. Why not give back?” The campaign was a true partnership, bringing together many great organizations in creative ways. RMG and their clients have helped provide more than 420,500 meals to the hungry children, seniors and families in our community. We sincerely Corp © 2011 Snapple Bev erage Corp Beverage pports of Snapple proudly su trademarks thank them for their efforts. stered Event • Taste of the Vikings TH are regi FF ON EAR BEST STU FROM THE and MADE SNAPPLE For more than 20 years, the Taste of the NFL organization has been working to kick hunger. Spearheaded and founded by local restaurateur and Second Harvest Heartland supporter Wayne Kostroski, the party with a purpose has been making a huge impact on hunger relief both locally and nationwide. “We’re proud to be able to make a difference in the hunger relief community through Taste of the NFL events like Taste of the Vikings,” Wayne told us. “These events could not exist without tremendous food • kowalski’s support from teams like the Vikings, dedicated chefs and players, countless volunteers and food banks like Second Harvest Heartland doing important work in our communities.” The Second Harvest Heartland Food Rescue Program is an Special thanks to Wayne and the rest of the Taste of the NFL organization for the ongoing support innovative solution for grocery retailers seeking to eliminate waste of our work. and also give something back to the community. Fresh food through this program accounted for nearly 20% of our distribution in 2011, thanks in large part to donations from nine Kowalski’s Markets. “With so many people who could use this food, it’s a shame when it goes to waste,” Volunteer • Barb Miller said Kowalski’s Executive Assistant Deb Kowalski. “The reward is in knowing that it’s For the past five years, Barb Miller has dedicated countless hours of time to make our annual gala, Dish: going to people in our community who need it. It could be anyone who needs help, so it’s Cuisine for Change a tremendous success. Barb has assisted with event preparation and setup as well important to do anything we can – as a community – to help those who need help.” as participating in the event as an attendee and generous contributor. She’s also a part of the auction committee, helping secure items for the event’s live and silent auction. Kowalski’s is a pioneer in food recovery that has partnered with Second Harvest Heartland for more than “Barb is such an important part of the Dish team, but is also a great friend to Second Harvest Heartland two decades. As the need for fresh, nutritious food grows, Kowalski’s contributions are an invaluable resource. and to me,” said Heidi Yankovec, Events Manager for Second Harvest Heartland. “She always has such a positive attitude—everyone just loves working with her.” On behalf of all of us at Second Harvest Heartland, thank you, Barb for your generous gifts of all kinds, and for your positive spirit! 8 9
  6. 6. Voices of Hunger The front lines of hunger relief A gift from your estate is an easy but powerful way to An Unexpected make a lasting difference in the lives of so many in our Beyond Above community. To plan your legacy gift to Second Harvest Legacy of Giving Heartland or for more information, contact Jill Leonard Second Harvest Heartland recently received two at 651-209-7943 or email at You JANE SHADE: very generous legacy gifts. The gifts were quite can also visit our website at unexpected, but it was the story they revealed about Volunteer Coordinator “I feel very grateful and humbled that I get the connection of two lifelong donors that was the More than 12,000 volunteers graciously donated their time to true surprise. Cross official. She retired from the State of Minnesota to work alongside very compassionate and Second Harvest Heartland in 2011. Their contributions totaled Board of Pharmacy and is remembered by family generous volunteers every day.” The late Vera Likins and Alice Hummer left us their more than 61,000 hours and equaled the output of 25 full-time and friends for her deep devotion to her family and bequest gifts in the same manner in which they had made employees. Needless to say, volunteers are a huge part of why generous love for all. -Jane Shade their lifetime giving: quietly and without fanfare. The we’re able to do what we do, and it’s vital that we make the most Although five years apart in age, the sisters were of our volunteers’ contributions while offering an experience that will leave them wanting to come back. they are at in life and what they hope to get out of volunteering. an extra effort for our extremely close—a bond they both treasured. They shared not only a love for travel but also a strong That’s where Jane Shade comes in. As a Second Harvest Then I get to share Second Harvest Heartland’s work and hungry neighbors desire to help others and give back mission. It’s exciting to mutually decide on a volunteer role they Heartland Volunteer Coordinator, Jane makes sure that every to their communities. can connect with and find meaningful.” volunteer’s experience is as fulfilling as it is productive, whether gifts Vera and Alice left will help make transformational They privately discussed it’s packing boxes in our warehouse, helping out at a special event With our new facility open in Golden Valley, the opportunities changes in the lives of many for countless years to come, the organizations each or working on a skill-based project. She works diligently to not for volunteers new and old are practically endless, making a fact that indeed deserves fanfare. felt important to support, only fill the hundreds of volunteer opportunities, but to make sure Jane’s job that much more exciting. In addition to simply with their focus on human The two selfless women passed away three years apart they’re filled with those who are passionate about the position. being more convenient to volunteers in the west metro, the services and higher and besides sharing a generous spirit, they appeared new facility was designed with volunteers in mind, offering education. Second Harvest “I work closely with both new and regular volunteers, trying to to share no connection—until Alice’s obituary revealed the space and amenities to accommodate larger groups than Heartland was high on their match each volunteer’s interests, passions and skills to a project,” a detail that deserves to be shared. They were sisters. ever before. “Accommodating larger groups means that we list because of our ability to Jane says. “We try to make sure that everyone, from skill-based We asked Alice’s daughter to share the story of two can sort and pack more food, which means we can distribute fulfill a basic need—providing individuals to large groups, feels that they accomplished what sisters who would affect so many lives. more food to our hungry neighbors in need,” Jane says. food for hungry children, they set out to do when they volunteered with us.” Alice and Vera grew up in southern Minnesota “And that’s the ultimate goal.” families and seniors. The sisters Second Harvest Heartland is always evolving to meet the growing during the depression. A modest family income from Whether she’s guiding the energy, enthusiasm and new ideas realized and appreciated the need in our community, and that means more and different their father’s carpentry business taught them to live of a first-time volunteer or the experience leadership and efficiencies of our organization volunteer opportunities to fill every day. It’s a task that keeps frugally and appreciate the ability to provide for the consistency of lifelong regulars, Jane truly enjoys her work. and our ability to utilize every Jane constantly on her toes, but one that allows her to regularly necessities in life. It was these early lessons that “I feel very grateful and humbled that I get to work alongside dollar of their gift to its greatest interact with new volunteers, a part of the job she relishes. shaped the sisters’ philanthropic interests later in life. very compassionate and generous volunteers every day.” potential. Values carried with “My favorite part of the job is having the initial conversation A move to the Twin Cities brought new educational them from their childhood. To volunteer at Second Harvest Heartland, with an interested individual about volunteering,” she says. “I and employment opportunities. Vera, a University visit As wonderful as it would have been to meet and thank enjoy learning about their passions, skills, background, where of Minnesota graduate, worked in civil service for Alice and Vera in person, we are grateful to have the state of Minnesota, and was recognized for her made their connection, and we’re proud to include the effort and commitment with an appointment to the10 Spring 2012 sisters in a special place among the Second Harvest post of Commissioner of Public Welfare by Governor Wendell Anderson. Alice held various community Heartland family. positions, including a time as a Chicago area Red Spring 2012 11CUISINE FOR CHANGE Bremer Bank takes action against hunger again A sincere thanks to the individuals, sponsoring companies, restaurants, 1 in 5 children in America For the seventh consecutive year, Bremer Bank is Taking Action to End Hunger auction donors and volunteers who made Dish: Cuisine for Change lives at risk of hunger. during the month of June by raising funds for Second Harvest Heartland and other When babies or young kids go without food, they are likely to Feeding America food banks in their territory. Again this year, Bremer will match a tremendous success. This year’s event raised more than $500,000 suffer from deficiencies that hinder their learning and growth. every donation dollar-for-dollar, up to $50,000! and attracted nearly 1,000 attendees. With the funds raised at Dish, Presented by During the month of June, donations will be accepted online at or at we’ll continue to collect and distribute even more food through any Bremer Bank location. Make a gift in June to double your dollar! Harvest to Home this year. Thank you! Take action today to end hunger by making a donation. Bremer Bank will match it dollar-for-dollar, up to $50,000.
  7. 7. Nonprofit Organization US Postage Paid Second Harvest 1140 Gervais Ave., St. Paul, MN 55109-2020 HeartlandCause and Effects 54,687,500 mealsYou supported the cause. provided in 2011!Here is the change you’ve effected. 70.0 More food to more people, every year. Thanks to your generous contributions of food, funds and time, Second Harvest Heartland has nearly doubled the amount of food we were able to distribute 59.6 just five years ago. In 2011, we provided more than 54.6 million meals to our hungry friends and neighbors. Thanks for all you do, and we look forward to providing food for even more of our neighbors in 2012. Pounds of Food (millions) 49.1 41.3Contact Info 34.4Second Harvest HeartlandPhone: 651.484.5117Toll Free: 888.339.3663Fax: ® 2007 2008 2009 2010 2011