The Brand Guru
The Brand Guru   consulting The Brand Guru   advertising Brand management Market Research & marketing planning & execution...
The Brand Guru   Website Usability Audit The Brand Guru Customer Relationship Management Analyse website and suggest impro...
The Brand Guru advertising <ul><li>Compelling. Distinctive. Unconventional. Advertising ideas that works.   </li></ul><ul>...
The Brand Guru consulting <ul><li>Industry insight </li></ul><ul><li>We assess the current and future health of business c...
The Brand Guru branding <ul><li>The brand is the most powerful asset of a company. It is the instrument by which the produ...
<ul><li>A product can be copied by the competitor; a brand is unique. A product can be quickly outdated; a successful bran...
<ul><li>We identify growth opportunities of your brands in your  existing markets  and as well as in  new markets . </li><...
Consulting areas <ul><li>marketing planning & execution </li></ul><ul><li>To identify the strategic marketing initiatives ...
Marketing Planning  & Execution <ul><li>Process deployment </li></ul><ul><li>Identification of new products/ categories/ m...
The Brand Guru  Website Usability Audit <ul><li>We work on the basic premise of AC / AD i.e. Authentic Content & Attractiv...
Contact: <ul><li>[email_address] </li></ul><ul><li>www.thebrandguru.info </li></ul>
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The Brand Guru - Services

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The Brand Guru - Services

  1. 1. The Brand Guru
  2. 2. The Brand Guru consulting The Brand Guru advertising Brand management Market Research & marketing planning & execution Media Planning Print advertisements
  3. 3. The Brand Guru Website Usability Audit The Brand Guru Customer Relationship Management Analyse website and suggest improvements based on AC/AD One-to one Marketing initiatives based on Customer likes and dislikes
  4. 4. The Brand Guru advertising <ul><li>Compelling. Distinctive. Unconventional. Advertising ideas that works. </li></ul><ul><li>We manage development and implementation of distinctive and compelling advertising, develop and implement advertising strategy, facilitate the execution of smart and differentiating communications nationally. </li></ul><ul><li>We work hand in hand with your branding & marketing team to design corporate logos, brand symbols, taglines, which reflect the brand values. </li></ul><ul><li>We help the local brands give that international even global stature by creating strategic international advertising in English. We make ads “feel Indian” and that travel between cultures. </li></ul>
  5. 5. The Brand Guru consulting <ul><li>Industry insight </li></ul><ul><li>We assess the current and future health of business categories YOU are engaged in. </li></ul><ul><li>The potential of your growth in such business categories </li></ul><ul><li>Identification of the current status of your brands in their existing markets and their opportunities for growth </li></ul><ul><li>Opportunities for growth of your brands in new markets </li></ul><ul><li>Find strategic business partners for a win-win marketing alliance and bring business synergies. </li></ul>
  6. 6. The Brand Guru branding <ul><li>The brand is the most powerful asset of a company. It is the instrument by which the products move. It is the handle that allows the customer to choose. It is the symbol of a company's promise. A product is something that is made in a factory; a brand is something that bought by a customer. </li></ul>
  7. 7. <ul><li>A product can be copied by the competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless. </li></ul><ul><li>What we do? </li></ul><ul><li>We assess the current and future health of your brands based on the growth potential of the business categories your company is engaged in. </li></ul>
  8. 8. <ul><li>We identify growth opportunities of your brands in your existing markets and as well as in new markets . </li></ul><ul><li>We use a combination of matrices i.e. McKinsey - Better Branding matrix, BCG matrix and CIM Canon of Branding to recommend branding strategies. </li></ul>
  9. 9. Consulting areas <ul><li>marketing planning & execution </li></ul><ul><li>To identify the strategic marketing initiatives we conduct a marketing audit (MA) . This audit helps in devising long term strategic objectives. The various modules of MA are value audit, economic environment audit, competitor audit, end user audit and so on… </li></ul>
  10. 10. Marketing Planning & Execution <ul><li>Process deployment </li></ul><ul><li>Identification of new products/ categories/ markets/ businesses for future exploitation. New product launch would involve press releases and media conferences. </li></ul><ul><li>Designing and executing Customer Relationship Management (CRM) programs, i.e. benefit schemes, newsletters etc. </li></ul>
  11. 11. The Brand Guru Website Usability Audit <ul><li>We work on the basic premise of AC / AD i.e. Authentic Content & Attractive Design for any website to set itself apart from millions of websites on the Internet. The best websites in the world are best because they have authentic and well-researched content with attractive layout and design. </li></ul>
  12. 12. Contact: <ul><li>[email_address] </li></ul><ul><li>www.thebrandguru.info </li></ul>

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