Nordic APIs - Integrated Social Solutions for a Cloudy, Mobile World

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How can you guide your Website visitors from an anonymous state all the way to a purchasing customer without rebuilding your entire architecture?

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Nordic APIs - Integrated Social Solutions for a Cloudy, Mobile World

  1. 1. Integrated social solutions for a cloudy, mobile world By Travis Spencer, CEO @travisspencer, @2botechCopyright © 2013 Twobo Technologies AB. All rights reserved.
  2. 2. Agenda Disruptive impact of emerging technologies Criticality of identity in managing change Potential of social identity Integrating social is hard & continuous Simplified solutions using Janrain’s APICopyright © 2013 Twobo Technologies AB. All rights reserved.
  3. 3. Disruptive trends Big Social Data Networks CloudComputing Mobile Copyright © 2013 Twobo Technologies AB. All rights reserved.
  4. 4. Identity is central Social NetworksMobile Big Data Identity Cloud ComputingCopyright © 2013 Twobo Technologies AB. All rights reserved.
  5. 5. Potential of social identities Building customer relationships is a journey Web site visitors are initially unknown/anonymous They reveal more about themselves as they see value Visitors who continue on the journey become customers and eventually fansCopyright © 2013 Twobo Technologies AB. All rights reserved.
  6. 6. Social shortens the journey Social login increases likelihood that visitors will become customers and fans Those who use social login are influencers Socially logged in users are more likely to return 86% leave rather than creating an accountSource: Janrain, Blue ResearchCopyright © 2013 Janrain, Inc. All rights reservedCopyright © 2013 Twobo Technologies AB. All rights reserved
  7. 7. Integrating social can be hard Popularity varies, so choice is important New social networks continue to be introduced while others become passé All have different APIs Many existing CRMs are not prepared to store social data Successful usage means login, share & captureCopyright © 2013 Janrain, Inc. All rights reservedCopyright © 2013 Twobo Technologies AB. All rights reserved
  8. 8. Janrain makes this simple Drastically simplified integration  Disparate social APIs hidden behind one façade  Requires only JavaScript & some server-side code  Social data stored in scalable, purpose-build cloud DB Includes embeddable user registration forms Prebuilt connectors to other tools/platforms Not just login; publish back to multiple social networks as wellCopyright © 2013 Twobo Technologies AB. All rights reserved
  9. 9. What about after conversion? Sites provide resources of varying worth An account is often needed after conversion Use of social identity alone for valuable transactions is insecure & unsound Combining social w/ secure authentication & centralized policy management is the key to safe social integrationCopyright © 2013 Twobo Technologies AB. All rights reserved
  10. 10. Combining Janrain w/ SiteMinder Interaction requires 2 lines of HTML Web apps are oblivious to social networks, access control & user sessions Step up authentication from social is automatic Correlate first access to last App gets identity uniformly Better UXCopyright © 2013 Twobo Technologies AB. All rights reserved
  11. 11. Resulting ArchitectureCopyright © 2013 Twobo Technologies AB. All rights reserved
  12. 12. Seeing is believing DemoCopyright © 2013 Twobo Technologies AB. All rights reserved
  13. 13. Solutions must be ”baked”Copyright © 2013 Twobo Technologies AB. All rights reserved
  14. 14. Solutions must be ”baked” Account Web SSO Management & Provisioning API Security Authorization Social Media AggregationCopyright © 2013 Twobo Technologies AB. All rights reserved
  15. 15. Suppliers of “ingredients”Vendors ConsultanciesCopyright © 2013 Twobo Technologies AB. All rights reserved
  16. 16. Announcing our newest supplierCopyright © 2013 Twobo Technologies AB. All rights reserved
  17. 17. Questions & thanks @2botech www.2botech.com @travisspencer www.travisspencer.comCopyright © 2013 Twobo Technologies AB. All rights reserved

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