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Viaggi in rete: dal turismo al marketing e ritorno

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Viaggi in rete: dal turismo al marketing e ritorno

  1. 1. Back 2 Basics Viaggi in Rete: dal turismo al marketing e ritorno Roberta Milano
  2. 2. VIAGGI IN RETE <ul><li>RETE come Internet </li></ul><ul><li>RETE come Network </li></ul>
  3. 3. VIAGGI IN RETE <ul><li>dal Turismo al Marketing </li></ul><ul><li>e ritorno… </li></ul>
  4. 4. ritorno al passato carichi di futuro
  5. 8. con qualche esempio discutibile…
  6. 9. conversazioni
  7. 10. nulla si crea, nulla si distrugge, tutto si trasforma Antoine-Laurent de Lavoisier
  8. 11. conversazioni la ciarla in piazza (foto di managerri, via friendfeed)
  9. 12. condivisione MIs diapos (foto di Susonauta
  10. 13. cambiano i luoghi
  11. 14. cambiano i modi 1
  12. 15. cambiano i modi 2
  13. 16. cambiano i modi 3 Roma Sparita, pagina facebook
  14. 17. cambiano i modi 4 Cosa NON fare su facebook
  15. 18. Sui SM si dialoga di ogni argomento Viaggi Persone che conosco Lavoro Cinema TV Musica Elettronica di consumo Ambiente Benessere Software Giochi Istruzione Gossip, attualità TLC Auto Abbigliamento, moda Politica Sesso Ristoranti/locali Temi etici Persone famose Cosmetica Alimentari Accessori Economia Propria situazione Farmaci Infanzia, gravidanza Religione Prodotti finanziari / assicurativi Arredi, design Gioielli
  16. 19. Milano, R., Baggio, R., & Piattelli, R. (2011). The effects of online social media on tourism websites. Proceedings of the Enter 2011 International Conference, Innsbruck, Austria, January 26-28 .
  17. 21. Internet impone al Marketing, volente o nolente , nuovi scenari e nuovi modelli
  18. 22. Internet impone al Marketing, volente o nolente , nuovi scenari e nuovi modelli
  19. 23. BRAND REPUTATION
  20. 24. QUALE MARKETING? <ul><li>come affrontare questi cambiamenti? </li></ul>
  21. 25. ESPERIENZA di Viaggio
  22. 26. ESPERIENZA di Viaggio
  23. 27. ESPERIENZA di Viaggio
  24. 28. La finestra di Johari applicata al turismo
  25. 29. La finestra di Johari applicata al turismo
  26. 30. La finestra di Johari applicata al turismo ASK TELL
  27. 31. La finestra di Johari applicata al turismo Ci sei anche se non lo sai. Ripetilo ogni mattina: tu azienda puoi anche ignorare la Rete, ma la Rete non ignora te Mafe de Baggis, World Wide We
  28. 33. by Officina Turistica e Paolo Iabichino
  29. 34. <ul><li>Roberta Milano </li></ul><ul><li>docente Web Marketing per il Turismo </li></ul><ul><li>Corso di laurea in Economia del Turismo - Facoltà di Economia </li></ul><ul><li>Università di Genova – Campus di Savona </li></ul><ul><li>contatti: [email_address] </li></ul><ul><li>Blog: www.robertamilano.com </li></ul>Roberta Milano

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